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Digital Marketing Training Content
Curated by Tijen Armagan
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How to Choose the Right Digital Marketing Model

How to Choose the Right Digital Marketing Model | Integration Media Angel | Scoop.it
Four clear paths for winning over—and retaining—customers in the digital era.
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Story telling workshop_sxsw_2013

StorytellingThe next wave of social media marketing Presented by @MarkWilliams & @CarriBugbee #storytell #sxsw
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How to Analyze Transmedia Narratives?

Conference “New Media: Changing Media Landscapes” - St. Petersburg, Russia
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17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein | Integration Media Angel | Scoop.it
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
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Five tips for transmedia storytelling | IJNet

Five tips for transmedia storytelling | IJNet | Integration Media Angel | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
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Transmedia and Writing: Starlight Runner Goes The Distance - Script Magazine

Transmedia and Writing: Starlight Runner Goes The Distance - Script Magazine | Integration Media Angel | Scoop.it
A long time ago, in a galaxy not that far away, audience members only occasionally had the opportunity to dig more deeply into an expanded universe of a movie. This passage into that world beyond the film is defined by a concept called transmedia.
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Top 5 Social Media Fails of 2012 -

Top 5 Social Media Fails of 2012 - | Integration Media Angel | Scoop.it
Here are the top 5 social media fails of 2012... McDonald's, American Apparel, Microsoft and others are all guilty of committing these social media fails!
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Integrating Social Strategy for SEO Benefits | Business 2 Community

Integrating Social Strategy for SEO Benefits | Business 2 Community | Integration Media Angel | Scoop.it
If you manage or maintain a website, then you know how vital SEO can be in driving up your web traffic. This year saw some big changes to Google’s search
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The Human Algorithm: Redefining the Value of Data - Brian Solis

The Human Algorithm: Redefining the Value of Data - Brian Solis | Integration Media Angel | Scoop.it
The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services.
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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Integration Media Angel | Scoop.it
Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.
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7 Trends for Online Video Advertising Engagement

As our NuCaptcha Engage product implies, we specialize in video advertising engagement.
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Design Like DaVinci -- SXSW 2013

In this talk, you will learn about five sketching secrets of Leonardo Da Vinci, four rules for generating ideas, and four rules for refining ideas. I call thes
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TheFWA

TheFWA | Integration Media Angel | Scoop.it
Favourite website awards. Web Awards recognising the very best in cutting edge website design.
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15 Social Media Trends By Social Media Marketers For 2013 | Business 2 Community

15 Social Media Trends By Social Media Marketers For 2013 | Business 2 Community | Integration Media Angel | Scoop.it
Campaigns are devised for brands to meet their objectives. To give them the desired shape, most of the times agencies put in their blood and sweat. So, in our
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Signs, Systems and Complexity of Transmedia Storytelling

Signs, Systems and Complexity of Transmedia Storytelling | Integration Media Angel | Scoop.it

This article addresses key concepts such as sign, system and complexity in order to approach transmedia storytelling and better understand its intricate nature. The theoretical framework chosen to investigate transmedia storytelling meanders is Semiotics by Charles Sanders Peirce (1839-1914) and General Systems Theory by Mario Bunge (1919-). The complexity of transmedia storytelling is not simply the one of the signs of the works included in a transmedia franchise. It also includes the complexity of the dispositions of users/consumers/players as interpreters of semiotic elements (e.g. characters, themes, environments, events and outcomes) presented by transmedia products. It extends further to the complexity of social, cultural, economical and political constructs. The German transmedia narrative The Ultimate SuperHeroBlog by Stefan Gieren and Sofia’s Diary, a Portuguese multiplatform production by BeActive, are presented as examples of closed and open system transmedia storytelling respectively."

Dr. Renira Rampazzo Gambarato


Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, December 20, 2012 9:46 AM

very interesting critical approach. Looking forward to reading in depth. Thanks to Simon Staffans for discovery!

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Maya Zuckerman on creating an immersive storyworld | The Fifth Sacred Thing

Maya Zuckerman on creating an immersive storyworld | The Fifth Sacred Thing | Integration Media Angel | Scoop.it
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SEO and social media get married

SEO and social media get married | Integration Media Angel | Scoop.it
There is a lot of talk around the web these days about the convergence of social media and SEO, but I feel like what has happened with social and search is more like a marriage, and they skipped the engagement period altogether.
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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | Business 2 Community

2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | Business 2 Community | Integration Media Angel | Scoop.it
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at
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2013: The Year of Integrated Digital Marketing | Social Media Today

2013: The Year of Integrated Digital Marketing | Social Media Today | Integration Media Angel | Scoop.it
the future is integrated and digital integrated digital marketing The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer.
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Facebook Advertising Guide: All Ad Types and Specs

Facebook Advertising Guide: All Ad Types and Specs | Integration Media Angel | Scoop.it

You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats.


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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | Integration Media Angel | Scoop.it

A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]


If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!


First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...


Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#


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The Anatomy of an Experience Map - Adaptive Path

The Anatomy of an Experience Map - Adaptive Path | Integration Media Angel | Scoop.it

Experience maps have become more prominent over the past few years, largely because companies are realizing the interconnectedness of the cross-channel experience. It's becoming increasingly useful to gain insight in order to orchestrate service touchpoints over time and space.

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Can digital video fix online display advertising?

Can digital video fix online display advertising? | Integration Media Angel | Scoop.it
Online advertising has suffered less during the recession than traditional ad products, but many advertisers still think online ad inventory falls short in one key area: brand building.
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