Intégration et gestion de l'innovation
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Intégration et gestion de l'innovation
Implementation and management of innovation for TV industry
Curated by Karine Lacoste
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Recherche uO Research: Interprétation et implantation de l’innovation au sein de la Société Radio-Canada

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Télévision sociale : pourquoi nous demande-t-on de commenter sur internet ?

Télévision sociale : pourquoi nous demande-t-on de commenter sur internet ? | Intégration et gestion de l'innovation | Scoop.it
A chaque émission de divertissement, reportage ou autre série les chaines de télévisions nous demandent depuis quelques temps de prolonger la discussion ou commenter les programmes via "Twitter ou les réseaux sociaux".

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Social TV : comment capter l’audience du second écran ?

Social TV : comment capter l’audience du second écran ? | Intégration et gestion de l'innovation | Scoop.it
Vous arrive-t-il de regarder vos mails pendant le film du dimanche soir ou de googliser l’animateur qui s’adresse à vous pour vérifier une rumeur aperçue sur Facebook ?

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La guerre du second écran est déclarée - Les Échos

La guerre du second écran est déclarée - Les Échos | Intégration et gestion de l'innovation | Scoop.it
Les Échos
La guerre du second écran est déclarée
Les Échos
Aux Etats-Unis, 40 % des téléspectateurs consultent déjà tous les jours un autre écran quand ils regardent la télévision.

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Inside Disney’s Plan To Win The Internet

Inside Disney’s Plan To Win The Internet | Intégration et gestion de l'innovation | Scoop.it
Disneys presence on digital screens is puny compared to its influence in movies and television. Interactive Co-President John Pleasants explains one...

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TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com

TV Everywhere Is Top Of Everyone's Mind | TVNewsCheck.com | Intégration et gestion de l'innovation | Scoop.it
So far, TV Everywhere has been mostly a video-on-demand service, a way for subscribers to cherry pick their favorite shows to watch on second screens.

Via Peter Rosenberg
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Peter Rosenberg's curator insight, June 6, 2013 3:25 PM

A robust cross platform measurement system with industry wide acceptance will be the key to driving content availability.

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Executives concede TV isn’t everywhere

Executives concede TV isn’t everywhere | Intégration et gestion de l'innovation | Scoop.it

"TV was supposed to be everywhere by now – watchable anytime, anywhere, on your smartphone or tablet. But four years into the industry’s effort, network executives readily admit: TV isn’t everywhere.

The promise of “TV Everywhere” has been a key strategy in the cable and satellite TV industry’s fight to retain customers in the face of challenges from online video providers such as Netflix.

With TV Everywhere, customers who pay for packages with hundreds of television channels are supposed to be able to watch them on mobile devices and computers as well for no extra charge. That perk is meant to make pay TV packages seem more worthwhile and keep customers from defecting.

Yet many rights deals still haven’t been worked out. More important, audience measurement firms have been slow to count viewing on mobile devices, so advertisers have been reluctant to pay as much for commercials on phones and tablets compared with television sets.

“We either don’t get any credit at all, or if we do get credit it’s at a fraction of what we would have gotten if they first watched it live on the TV,” Ron Lamprecht, NBCUniversal’s executive vice president for digital distribution, said during a panel at The Cable Show, an industry conference this week.

This gap in ad revenue has created a kind of chicken-and-egg scenario. Networks and pay TV providers aren’t able to offer as many shows online because they don’t want to spend too much for rights without knowing they can make their money back. So, viewers can’t reliably find their favorite shows online and don’t use the services much."


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Peter Rosenberg's curator insight, June 12, 2013 2:46 PM

Having attended the panel discussion referenced in the article, here are my key takeaways (combined with some editorial insight ;-)

 

Universally accepted viewer measuremt across all platforms is essential to driving a level monetization comparable to the traditional/current "big screen" model.  The content availability (and consumers) will follow.  As Ron Lamprecht (NBC Universal) noted “We either don’t get any credit at all, or if we do get credit it’s at a fraction of what we would have gotten if they first watched it live on the TV”.

 

Usability for consumers is still problamatic, especially regarding the authentication process.  While in-home "auto-authentication" by MVPDs able to leverage the identity of the cable modem helps, there are still significant obstacles for users who do not know or remember their credentials. Marcien Jenckes (Comcast) mentioned that Comcast was evaluating the possiblity of leveraging Facebook for TVE logins - an approach I have advocated for some time.  (Synacor now offers Social Login for TVE to its customers.) A device registration process will be critical to enabling secure authentication - especially outside the home.  Some of these issues are currently being discussed and/or addressed in the OATC (http://oatc.us/) Usability Working Group.

 

Public understanding & perception of TVE is also an issue.  As Jeremy Legg (Turner) noted, it is a "project not a product".

 

Discoverabilityand availability of content was also raised as problamatic.  The average consumer does not understand why they can watch content on some devices & places but not others, nor is there an intuitive way for them to discover where and on which platform the content they want to watch is available.  That there are complex rights & contractual issues at play is not something that is easily understood or communicated to the viewer.

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Conférence Future of Television : la multiplication du contenu en ligne et des applications TV


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How Never.no and Vizrt are partnering to bring social TV for broadcasters into the future - Lost Remote

How Never.no and Vizrt are partnering to bring social TV for broadcasters into the future - Lost Remote | Intégration et gestion de l'innovation | Scoop.it
How Never.no and Vizrt are partnering to bring social TV for broadcasters into the future

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Mattia Nicoletti's curator insight, August 10, 2013 2:17 PM

" TV viewing can be an active experience, giving social media a huge role in TV. When we talk about social media, it is more than tweets and mentions. We are seeing emerging formats for all types of shows and currently they allow viewers to both engage and discover additional content about their favorite shows."

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Portrait de cinq générations sur l'utilisation du numérique


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How to develop a mobile-first strategy

How to develop a mobile-first strategy | Intégration et gestion de l'innovation | Scoop.it

Damon Kiesow, senior product manager at The Boston Globe, offered insights into important mobile metrics during a recent visit at Poynter. In this video, Kiesow — a former digital media fellow at Poynter — explains how to craft a mobile strategy and describes common mistakes newsrooms make when it comes to mobile.


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La Social Télévision : nouveau champs de bataille entre Twitter et Facebook - MediasSociaux.fr

La Social Télévision : nouveau champs de bataille entre Twitter et Facebook - MediasSociaux.fr | Intégration et gestion de l'innovation | Scoop.it
Twitter et Facebook sont entrés en guerre depuis un certain temps maintenant, chacun essayant de contrer les initiatives fonctionnelles et stratégiques de son principal concurrent, lorsque l’on pense aujourd’hui médias sociaux.

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Médias-internet : l’essor de la vidéo en ligne force la télévision à s’adapter - Culture - El Watan

Médias-internet : l’essor de la vidéo en ligne force la télévision à s’adapter -

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Eric Scherer : le journaliste doit devenir smart, mobile et social

Eric Scherer : le journaliste doit devenir smart, mobile et social | Intégration et gestion de l'innovation | Scoop.it
Le directeur de la prospective web et de la stratégie numérique du groupe France Télévision a ouvert les 3èmes assises du journalisme web à Metz. Pour lui, à l'heure d'internet, le journaliste doit évoluer et ne plus pantoufler.

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Stratégie Web mobile : pourquoi privilégier le responsive design ?

Stratégie Web mobile : pourquoi privilégier le responsive design ? | Intégration et gestion de l'innovation | Scoop.it

Les budgets marketing & communication 2013 sont encore plus contraints qu’en 2012. Crise oblige, ils devront de nouveau « faire plus avec moins ». Or en matière de Web mobile, on imaginait dépenser plus. Dans ce contexte, le sur-mesure et le provisoire sont à proscrire.


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Déterminer sa stratégie sur les réseaux sociaux, une infographie

Déterminer sa stratégie sur les réseaux sociaux, une infographie | Intégration et gestion de l'innovation | Scoop.it

Déterminer sa stratégie sur les réseaux sociaux en une infographie...


Via Tolokonnikoff - Seratoo , Ariane Janis, Anthony Rochand, André Gentit ✔, Dix-Katre, Audrey Gosseaume, Guy St-Onge
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Parle fr's comment, September 26, 2013 4:12 PM
merci
Pascale Mousset's curator insight, September 27, 2013 7:29 AM

Pas vraiment Fun mais instructif 

shill's curator insight, March 23, 2015 6:01 AM

add

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How People Tweet About TV

How People Tweet About TV | Intégration et gestion de l'innovation | Scoop.it
Hugely different styles for different genres. And people don't tweet during Homeland .

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Cahier de Tendances médias : édition printemps - été 2013

Cahier de Tendances médias : édition printemps - été 2013 | Intégration et gestion de l'innovation | Scoop.it

 " L’édition Printemps-Eté 2013 de notre Cahier de Tendances sur la révolution numérique des médias décrit l’émergence, sous nos yeux en deux ans, d’une nouvelle génération d'acteurs dans les industries de l’image, qui, bousculant la télévision, et désormais le cinéma, les forcent à se réinventer pour répondre aux nouvelles exigences et habitudes du public connecté. "


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Télévision sociale: Découvrez les prédictions pour 2013

Télévision sociale: Découvrez les prédictions pour 2013 | Intégration et gestion de l'innovation | Scoop.it
Pour découvrir le futur de la télévision sociale, nous avons choisi de laisser la parole aujourd’hui à ceux qui la créent au Canada. Cinq professionnels de la télévision ont accepté…

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Qu'attendent les consommateurs de la TV connectée ? - Le Journal du Net : e-Business, Informatique, Economie et Management

Qu'attendent les consommateurs de la TV connectée ? - Le Journal du Net : e-Business, Informatique, Economie et Management | Intégration et gestion de l'innovation | Scoop.it
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Twitter peut booster l'audimat des chaînes de TV

Twitter peut booster l'audimat des chaînes de TV | Intégration et gestion de l'innovation | Scoop.it

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TV is Not the First or Second Screen - it is THE Screen

TV is Not the First or Second Screen - it is THE Screen | Intégration et gestion de l'innovation | Scoop.it
A recent article published on Gigaom has been seeing a lot of circulation on 'the Twitters' the last few days: "Forget second-screen apps. Today, the TV is the second screen". While the author - wh...
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Les chaines de télévision face à la révolution numérique 1/2

Les chaines de télévision face à la révolution numérique 1/2 | Intégration et gestion de l'innovation | Scoop.it
Les chaines de télévision face à la révolution numérique 1/2, Opinions Libres, le blog d'Olivier Ezratty

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Google’s Chromecast Lets You Watch TV on the Web on Your TV. Guess Who Doesn’t Like That?

Google’s Chromecast Lets You Watch TV on the Web on Your TV. Guess Who Doesn’t Like That? | Intégration et gestion de l'innovation | Scoop.it

"...Of course, anyone with any common sense, who doesn’t work in legal or biz dev at a large entertainment company, knows that it’s silly to argue that something that’s on one screen shouldn’t be on another. And anyone who wants to buy a cable and connect their laptop to their TV could already do this.

Which is exactly what Ossama Alami, a manager in Google’s developer relations group, told my colleague Liz Gannes when she asked him about the issue today.

There is one solution for content owners who don’t want people using Chromecast to fling stuff to their sets, Alami noted: Stop distributing their stuff on the Chrome browser. Not that he’s suggesting they should do that.

It’s worth noting that this move comes as Google is floating the notion of an “over the top” pay-TV solution, and talking to content owners and networks about licensing their stuff. And it comes after Google has already irked some content owners with earlier versions of Google TV, supposedly because Google didn’t work hard enough to keep pirated content off of those devices.

You’d think that if Google were serious about its latest TV push, it would take extra care not to ruffle the TV guys’ feathers. So maybe it doesn’t think this is a ruffle-worthy issue. Or maybe it just doesn’t care."


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Deloitte | TMT Predictions 2013 | Technology, Media & Telecommunications Predictions |Tech trends | Insights, reports

Deloitte | TMT Predictions 2013 | Technology, Media & Telecommunications Predictions |Tech trends | Insights, reports | Intégration et gestion de l'innovation | Scoop.it
Deloitte | TMT Predictions 2013 | Technology, Media & Telecommunications Predictions |Tech trends | Insights, reports

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