It is a very useful article which clearly explained how important the brand value is. Since the customers are no longer trusting in advertisements, they preferred the recommendations from friends. Therefore building up the brand loyalty and reputation is the key point of marketing strategy by communicating with customers in integrated communication skills and channels.
This article gives the same idea as we learnt in class that the mareketers need to think about how to communicate with consumers in different media and channels. People might forget what they see or temporarily remember the messages that impressed them, but if we can do cross channel to deliver the useful message to the target consumer groups then they will be understand the brand more comprehensively, and easily to be recognised.
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