I think mobile apps and marketing is definitely a large part of technology today and plays an important part in many people's lives. I know I personally rely on my iPhone apps quite often to check and send emails, check my bank balance and make transactions, as well as looking up the time for the next train on the new AT app. I think it's important for marketers to seriously consider making applications for smart phones - the current, and future, way of technological activity. I remember looking up an app for Pizza Hut the other day to order dinner from my phone, but surprisingly enough, they didn't have one. Instead, I had to order pizza though Domino's Pizza - hence, Pizza Hut losing a sale. How often do you rely on your smartphone apps? Would you choose a competitor over your initial choice if they didn't have an smartphone app you could use (provided that's what you needed at the time)? How important do you think these kind of apps are in your own life today?
Starbucks is a great example of how to 'build' a brand. Their global successfulness has made this obvious today, however they have made a very risky move by changing their logo, and not for the first time. A large reaction from consumers was present with the changing of the logo, showing the emotional attachment consumers have towards them. The logo is now simpler, without the wording. This shows how far Starbucks have come and how significant their brand is when they no longer need the word 'Starbucks' in the logo for people to recognise them. This is a good example of a concept of IMC where the faith and trust Starbucks have in their brand is present. Do you think this same reaction would happen with other large companies around the world today? Do you think the fresh new look was a good move for Starbucks?
]In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% and increases comprehension by as much as 73 percent.
Colours not only can differentiate your brand from competitors, but also create a personality and identity to your brand which consumers can reflect from. For example, Green represents calmness, freshness and health. Choosing a colour palete that refelcts the personality of your brand can help consumers determine their feelings towards it to help create an emotional attachment. How improtant do you think selecting the colour palette is for your company? Do you think this can be changed once your organiastion has been established?
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