This month’s mashup takes a look at recent mobile health engagement metrics to provide guidance for pharma… We’re no longer interested in mere impressions and conversions,” say the metrics and analytics gurus who now don fancy consultant…...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
healthcare integrated multichanell marketing communications
Curated by
Jarek Kucia
|
Scooped by Jarek Kucia onto pharma digital marketing mix |
Scoop.it!
mHealth Monthly Mashup: Release 17.0 – mobile health insights for pharma from both sides of the pond
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Pharma's Reputation Continues to Suffer -- What Can Be Done To Fix It? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Businesses are basically formed in order to make profits for the persons who start them. Via Helder Gonçalves, Paulo Morais Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ahead of its latest annual webinar on pharma promotional spending trends, IMS Health provides a snapshot of recent industry trends and the future for the sales rep. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Roche engages patient groups in social media effortFierceBiotech ITRoche is among a growing number of European and U.S. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas. Via OMP Digital Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Strong analysis and effective marketing go hand in hand, so we catch up with Dr Simone Seiter to hear about a new approach that is changing the way pharma operates. 
Dan Baxter's curator insight,
December 14, 2012 4:53 PM
The shift in patient influence means more emphasis on the patient journey by pharma marketers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Eileen O’Brien shares her thoughts on how pharma marketers can build better relationships with patients, looking at the lessons pharma can learn from rare disease brands. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What are the hottest marketing buzzwords? ("How does your company currently measure results in digital marketing? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A social media and music combination has been launched by GE Healthcare and powered by musical giant, Spotify, to support and raise awareness for breast cancer. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
According to Digital Brand Expressions ”While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here are some barriers that regulation has created for the drug industry along with examples of how businesses have overcome these obstacles. Via Olivier Delannoy Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will be no pesky 140 character limit on what these influencers can post (there’s a new blogging... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This infographic reveals the key findings of the top SEO, PPC, and Social Media Marketing objectives, challenges, and trends reported by 500 U.S.. Via Birgit Walsh, lionelreichardt Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
mHealth Monthly Mashup: Release 17.0 – mobile health insights for pharma from both sides of the pond
This month’s mashup takes a look at recent mobile health engagement metrics to provide guidance for pharma… We’re no longer interested in mere impressions and conversions,” say the metrics and analytics gurus who now don fancy consultant…...
Scoop.it!
Daniel Ghinn’s last article of 2012 takes a look at the top twelve pharma users of the social media channel, YouTube, ranked by total video views. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Carrie L Carrier discusses the top three essential qualities that all pharma companies must have in order to achieve marketing excellence. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Daniel Ghinn reminisces on his “Pharma gets social” monthly articles for the year of 2012 – a year in which pharma has begun to innovate within the digital and social media realm. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Imagine you knew you could write the best article of your life, but no one would ever read it. Would you bother?
I asked Dan Colarusso, Global Head of Programming of Thomson Reuters, this question over breakfast in New York’s West Village a week ago. If there’s anyone who understands content, it’s Dan – given his background in infusing content with passion for companies such as Bloomberg, CNBC, New York Post, as well as a host of others. Via Alex Butler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Dr. Cox writes:
nlm.nih.gov/medlineplus/evaluatinghealthinformation.html which includes a tutorial on accessing and evaluating information on the web. There are some questions you should ask yourself any time you evaluate a site:
1. Who sponsors the website? Going to a trusted organization is a good way to access good reliable information such as the federal government (nih.gov), an academic institution (Dartmouth University), or a nationally recognized society (American Cancer Society).
2. Who wrote the information? Does the site have an editorial board or a panel of experts who wrote and reviewed the information? Does it reference other national sites or recently published peer reviewed articles in well-known medical journals or site obscure references and individuals' experiences?
3. Is the information recent? The time medical information is relevant shortens daily, make sure you check several up-to-date sites.
4. Does the site have a privacy policy? Be wary of any site that asks you for personal information or wants to sign you up for regular mailings. Who will they share your information with? Perhaps companies selling products for this condition?
5. The site makes claims that seem too good to be true; chances they are? Be sure to check several sites. Seeing confirming information on several trusted sites should give you comfort that the information you are seeing is probably reliable.
6. Make sure to check information with your physician. Chances are your physician might be able to direct you to reliable sites for information on specific conditions. They will also help you sort through the information you obtain to make sense of it for you.
Via Andrew Spong Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.
Here are three things you must understand to make it work for you today and to be ready for what lies ahead".
Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013 Via Antonino Militello 
Neil Ferree's comment,
November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A slim 36% of social media users trust brands that have a social media presence more than brands that don’t. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
“Data is the new creative” sparks tiff and 5 more things you missed at a ...MedCity NewsOne of the most notable things about the digital pharmaceutical sector is that it's accepted and is now a valid part of pharmaceutical marketing. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Well it looks like marketers haven’t quite sold CEO’s on the value of marketing and branding and frankly they have nobody to blame but themselves. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
RT @CidBerger: RT @CidBerger: Self-Tracking May Become Key Element of Personalized Medicine http://t.co/ptkVXvVW #quantifiedself #eHealth... Via Gilles Jourquin Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Digitally Sick Podcast this week looks at social listening.
What is social media listening? How can you integrate this into your business process in a way that drives real value? Does it mean traditional market research is living on borrowed time?
All questions tackled by the team Faisal Ahmed, Andrew Spong and Alex Butler. Via Alex Butler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
