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Pharma gets social: the world’s best social media of 2012?

Pharma gets social: the world’s best social media of 2012? | pharma digital marketing mix | Scoop.it
Daniel Ghinn reminisces on his “Pharma gets social” monthly articles for the year of 2012 – a year in which pharma has begun to innovate within the digital and social media realm.
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pharma digital marketing mix
healthcare integrated multichanell marketing communications
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Pharma's Reputation Continues to Suffer -- What Can Be Done To Fix It? - Forbes

Pharma's Reputation Continues to Suffer -- What Can Be Done To Fix It? - Forbes | pharma digital marketing mix | Scoop.it
Pharma's Reputation Continues to Suffer -- What Can Be Done To Fix It?
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How to use LinkedIn to drive business

How to use LinkedIn to drive business | pharma digital marketing mix | Scoop.it
Businesses are basically formed in order to make profits for the persons who start them.

Via Helder Gonçalves, Paulo Morais
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The pharma sales rep: dodo or phoenix?

The pharma sales rep: dodo or phoenix? | pharma digital marketing mix | Scoop.it
Ahead of its latest annual webinar on pharma promotional spending trends, IMS Health provides a snapshot of recent industry trends and the future for the sales rep.
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Roche engages patient groups in social media effort - FierceBiotech IT

Roche engages patient groups in social media effort - FierceBiotech IT | pharma digital marketing mix | Scoop.it
Roche engages patient groups in social media effortFierceBiotech ITRoche is among a growing number of European and U.S.
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How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | pharma digital marketing mix | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

Via OMP Digital
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Effective pharma marketing starts with a patient journey

Strong analysis and effective marketing go hand in hand, so we catch up with Dr Simone Seiter to hear about a new approach that is changing the way pharma operates.
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Dan Baxter's curator insight, December 14, 2012 1:53 PM

The shift in patient influence means more emphasis on the patient journey by pharma marketers. 

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How can pharmaceutical companies engage with patients? Lessons from rare disease brands

How can pharmaceutical companies engage with patients? Lessons from rare disease brands | pharma digital marketing mix | Scoop.it
Eileen O’Brien shares her thoughts on how pharma marketers can build better relationships with patients, looking at the lessons pharma can learn from rare disease brands.
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BS Detector

What are the hottest marketing buzzwords? ("How does your company currently measure results in digital marketing?
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GE Healthcare launches first musical health initiative

GE Healthcare launches first musical health initiative | pharma digital marketing mix | Scoop.it
A social media and music combination has been launched by GE Healthcare and powered by musical giant, Spotify, to support and raise awareness for breast cancer.
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Social media strategy ? We don’t need one !

Social media strategy ? We don’t need one ! | pharma digital marketing mix | Scoop.it
According to Digital Brand Expressions ”While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for...
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Why Regulations Create Social Media Barriers for Pharma Brands

Why Regulations Create Social Media Barriers for Pharma Brands | pharma digital marketing mix | Scoop.it

Here are some barriers that regulation has created for the drug industry along with examples of how businesses have overcome these obstacles.


Via Olivier Delannoy
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LinkedIn Turns To Curation To Solve The Web’s Biggest Problem

LinkedIn Turns To Curation To Solve The Web’s Biggest Problem | pharma digital marketing mix | Scoop.it
Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will be no pesky 140 character limit on what these influencers can post (there’s a new blogging...
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The state of digital marketing in 2012 [Infographic] » Design You ...

The state of digital marketing in 2012 [Infographic] » Design You ... | pharma digital marketing mix | Scoop.it
This infographic reveals the key findings of the top SEO, PPC, and Social Media Marketing objectives, challenges, and trends reported by 500 U.S..

Via Birgit Walsh, Lionel Reichardt / le Pharmageek
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mHealth Monthly Mashup: Release 17.0 – mobile health insights for pharma from both sides of the pond

mHealth Monthly Mashup: Release 17.0 – mobile health insights for pharma from both sides of the pond | pharma digital marketing mix | Scoop.it
This month’s mashup takes a look at recent mobile health engagement metrics to provide guidance for pharma… We’re no longer interested in mere impressions and conversions,” say the metrics and analytics gurus who now don fancy consultant…...
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Pharma gets social: YouTube for pharma global communications

Pharma gets social: YouTube for pharma global communications | pharma digital marketing mix | Scoop.it
Daniel Ghinn’s last article of 2012 takes a look at the top twelve pharma users of the social media channel, YouTube, ranked by total video views.
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Pharma marketing 2.0 – have we M.E.T yet?

Pharma marketing 2.0 – have we M.E.T yet? | pharma digital marketing mix | Scoop.it
Carrie L Carrier discusses the top three essential qualities that all pharma companies must have in order to achieve marketing excellence.
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Pharma gets social: the world’s best social media of 2012?

Pharma gets social: the world’s best social media of 2012? | pharma digital marketing mix | Scoop.it
Daniel Ghinn reminisces on his “Pharma gets social” monthly articles for the year of 2012 – a year in which pharma has begun to innovate within the digital and social media realm.
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Is Content King? Thomson Reuters Editor And Taboola CEO Say -- "Maybe"

Is Content King? Thomson Reuters Editor And Taboola CEO Say -- "Maybe" | pharma digital marketing mix | Scoop.it
Imagine you knew you could write the best article of your life, but no one would ever read it. Would you bother?

 

I asked Dan Colarusso, Global Head of Programming of Thomson Reuters, this question over breakfast in New York’s West Village a week ago. If there’s anyone who understands content, it’s Dan – given his background in infusing content with passion for companies such as Bloomberg, CNBC, New York Post, as well as a host of others.


Via Alex Butler
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Six criteria to measure the reliability of health information on the Internet

Six criteria to measure the reliability of health information on the Internet | pharma digital marketing mix | Scoop.it

Dr. Cox writes:

 

nlm.nih.gov/medlineplus/evaluatinghealthinformation.html which includes a tutorial on accessing and evaluating information on the web. There are some questions you should ask yourself any time you evaluate a site:

 

1. Who sponsors the website? Going to a trusted organization is a good way to access good reliable information such as the federal government (nih.gov), an academic institution (Dartmouth University), or a nationally recognized society (American Cancer Society).

 

2. Who wrote the information? Does the site have an editorial board or a panel of experts who wrote and reviewed the information? Does it reference other national sites or recently published peer reviewed articles in well-known medical journals or site obscure references and individuals' experiences?

 

3. Is the information recent? The time medical information is relevant shortens daily, make sure you check several up-to-date sites.

 

4. Does the site have a privacy policy? Be wary of any site that asks you for personal information or wants to sign you up for regular mailings. Who will they share your information with? Perhaps companies selling products for this condition?

 

5. The site makes claims that seem too good to be true; chances they are? Be sure to check several sites. Seeing confirming information on several trusted sites should give you comfort that the information you are seeing is probably reliable.

 

6. Make sure to check information with your physician. Chances are your physician might be able to direct you to reliable sites for information on specific conditions. They will also help you sort through the information you obtain to make sense of it for you.

 


Via Andrew Spong
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Pere florensa llusa's curator insight, October 23, 2013 2:16 AM

1. ¿Quienes son los sponsors? ¿son fiables¿, ¿son instituciones?

2. ¿Quien la escribe?

3. ¿Es reciente?

4. ¿la Web tiene política de privacidad?

5. ¿La web da informaciones demasiado buenas para ser verdad? , ¿es sensacionalista?

6. Enséñasela a tu médico, es quien tiene el criterio necesario para saber si es fiable o no

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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | pharma digital marketing mix | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


Via Antonino Militello
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Neil Ferree's comment, November 2, 2012 10:54 AM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
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To succeed in social media don’t think selling, think conversation

To succeed in social media don’t think selling, think conversation | pharma digital marketing mix | Scoop.it
A slim 36% of social media users trust brands that have a social media presence more than brands that don’t.
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“Data is the new creative” sparks tiff and 5 more things you missed at a ... - MedCity News

“Data is the new creative” sparks tiff and 5 more things you missed at a ... - MedCity News | pharma digital marketing mix | Scoop.it
“Data is the new creative” sparks tiff and 5 more things you missed at a ...MedCity NewsOne of the most notable things about the digital pharmaceutical sector is that it's accepted and is now a valid part of pharmaceutical marketing.
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73% of CEOs Think Marketers Lack Business Credibility

73% of CEOs Think Marketers Lack Business Credibility | pharma digital marketing mix | Scoop.it
Well it looks like marketers haven’t quite sold CEO’s on the value of marketing and branding and frankly they have nobody to blame but themselves.
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Self-Tracking May Become Key Element of Personalized Medicine | www.ucsf.edu

Self-Tracking May Become Key Element of Personalized Medicine | www.ucsf.edu | pharma digital marketing mix | Scoop.it

RT @CidBerger: RT @CidBerger: Self-Tracking May Become Key Element of Personalized Medicine http://t.co/ptkVXvVW #quantifiedself #eHealth...


Via Gilles Jourquin
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Social media listening | DigitallySick

Social media listening | DigitallySick | pharma digital marketing mix | Scoop.it

Digitally Sick Podcast this week looks at social listening.

 

What is social media listening? How can you integrate this into your business process in a way that drives real value? Does it mean traditional market research is living on borrowed time?

 

All questions tackled by the team Faisal Ahmed, Andrew Spong and Alex Butler.


Via Alex Butler
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