According to Digital Brand Expressions ”While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for...
Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will be no pesky 140 character limit on what these influencers can post (there’s a new blogging...
This month’s mashup takes a look at recent mobile health engagement metrics to provide guidance for pharma… We’re no longer interested in mere impressions and conversions,” say the metrics and analytics gurus who now don fancy consultant…...
Imagine you knew you could write the best article of your life, but no one would ever read it. Would you bother?
I asked Dan Colarusso, Global Head of Programming of Thomson Reuters, this question over breakfast in New York’s West Village a week ago. If there’s anyone who understands content, it’s Dan – given his background in infusing content with passion for companies such as Bloomberg, CNBC, New York Post, as well as a host of others.
nlm.nih.gov/medlineplus/evaluatinghealthinformation.html which includes a tutorial on accessing and evaluating information on the web. There are some questions you should ask yourself any time you evaluate a site:
1. Who sponsors the website? Going to a trusted organization is a good way to access good reliable information such as the federal government (nih.gov), an academic institution (Dartmouth University), or a nationally recognized society (American Cancer Society).
2. Who wrote the information? Does the site have an editorial board or a panel of experts who wrote and reviewed the information? Does it reference other national sites or recently published peer reviewed articles in well-known medical journals or site obscure references and individuals' experiences?
3. Is the information recent? The time medical information is relevant shortens daily, make sure you check several up-to-date sites.
5. The site makes claims that seem too good to be true; chances they are? Be sure to check several sites. Seeing confirming information on several trusted sites should give you comfort that the information you are seeing is probably reliable.
6. Make sure to check information with your physician. Chances are your physician might be able to direct you to reliable sites for information on specific conditions. They will also help you sort through the information you obtain to make sense of it for you.
"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.
As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.
Here are three things you must understand to make it work for you today and to be ready for what lies ahead".
“Data is the new creative” sparks tiff and 5 more things you missed at a ...MedCity NewsOne of the most notable things about the digital pharmaceutical sector is that it's accepted and is now a valid part of pharmaceutical marketing.