Integrated Market...
Follow
Find
142 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Athena Catedral from Social Media and Internet Marketing
Scoop.it!

Facebook To Begin Rolling Out New Ad Campaign Structure March 4

Facebook To Begin Rolling Out New Ad Campaign Structure March 4 | Integrated Marketing Technologist | Scoop.it
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.

Via Manish Dhane
Athena Catedral's insight:

New ways to market

more...
No comment yet.
Rescooped by Athena Catedral from Website Pages Advice
Scoop.it!

CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons | Integrated Marketing Technologist | Scoop.it
Editor's Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive -- Copyblogger's live content marketing event in Ma

Via Peg Corwin
Athena Catedral's insight:

Realistic and practical tips to improve CTA clickability

 

more...
Peg Corwin's curator insight, November 23, 2013 6:46 PM

Improve your CALL TO ACTION BUTTONS with these tips:


 -  Use contract to create buttons

 -  Make CTAs simple

 -  Make buttons look like buttons

 -  Use the first person in button copy

 - Take advantage of "click triggers"  (Click to see 9 examples)

 -  When people are ready to buy, step it up.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Athena Catedral from Website Pages Advice
Scoop.it!

LEAD GEN - 7 Website Essentials to Land More Sales (Infographic)

LEAD GEN - 7 Website Essentials to Land More Sales (Infographic) | Integrated Marketing Technologist | Scoop.it
Consider improving these aspects of your website to attract customers and sales.

Via Peg Corwin
Athena Catedral's insight:

Common sense rules to get the best possible lead generation potential from your website

more...
Peg Corwin's curator insight, October 7, 2013 7:03 AM

If you want leads, see this infographic on WEBSITE ESSENTIALS:


- "Optimize your website for conversions, like form requests.
- Link to your social media pages from your website
- Make your site mobile-friendly
- Keep content balanced and accurate
- Use engaging videos
- Remove dated design elements
- Make your page user-friendly"

Click to learn more details.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Athena Catedral from Website Pages Advice
Scoop.it!

INFOGRAPHIC - What Part of A Web Page Gets the Most Attention?

INFOGRAPHIC - What Part of A Web Page Gets the Most Attention? | Integrated Marketing Technologist | Scoop.it
What Part of A Web Page Gets the Most Attention? [Infographic] - infographic Web Design

Via Peg Corwin
Athena Catedral's insight:

Interesting concept about content below the fold being a "deeper" content experience

more...
Peg Corwin's curator insight, September 27, 2013 8:38 PM

Click title link to see an INFOGRAPHIC showing how many see what on a web page.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Athena Catedral from Website Pages Advice
Scoop.it!

THANK YOU PAGE - 4 Thank You Page Examples That Got It Right

THANK YOU PAGE - 4 Thank You Page Examples That Got It Right | Integrated Marketing Technologist | Scoop.it
To help inspire your landing page optimization 'a-ha' moment, this case study analyzes the best parts of four thank you page examples.

Via Peg Corwin
Athena Catedral's insight:

Thank you page elements that hit home and samples that make sense

more...
Peg Corwin's curator insight, September 14, 2013 12:27 PM

What are these 4 THANK YOU PAGES are doing right?
 

- "Demographic information helps to improve content marketing strategy
- Demographic collection forms help fill gaps in persona research
- Coupon code pushes interested parties down the conversion funnel
- A Social sharing call to action can turn one lead into 100
- Personality in the design takes your relationship to the next level
- Keep user behavior in mind to create a conversion-focused design
- Use headlines, color, and images to guide their eye
- Catch their attention with questions and get them visualizing your solution solving their problem
- Catch ’em quick by keeping it simple
- Give them options without making your page look like a link farm"


Click for details and the 4 sample thank you pages.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Athena Catedral from Social Media and Internet Marketing
Scoop.it!

Can Facebook Graph Search make you Money?

Can Facebook Graph Search make you Money? | Integrated Marketing Technologist | Scoop.it
Can Facebook Graph Search make you Money? an infographic Facebook’s latest innovation – Graph Search, went

Via Manish Dhane
Athena Catedral's insight:

Can it really? People on Facebook don't typically have the "shop" or "buy" mindset. Facebook ads didn't turn out so well.

more...
malek's curator insight, September 9, 2013 8:12 AM

More powet to Small Local Business

Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

When Consumers Will (and Won't) Share Personal Data [Infographic]

When Consumers Will (and Won't) Share Personal Data [Infographic] | Integrated Marketing Technologist | Scoop.it

Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to a recent report from Infosys.


Via Kamal Bennani
Athena Catedral's insight:

Quite interesting that although so many people have social profiles 80% of them would still rather give out their email address rather than info from their social profiles

 

more...
No comment yet.
Rescooped by Athena Catedral from Web site & Social Media Marketing
Scoop.it!

How to handle negative comments about you and your business

How to handle negative comments about you and your business | Integrated Marketing Technologist | Scoop.it

How you handle negative comments can determine how much (or how little) business you will lose because of the comment (RT @OREAinfo: Worried about how to handle negative comments on social media?


Via GrupoNeo
Athena Catedral's insight:

Practical advice for handling sour comments

more...
Panos Fotiadis's curator insight, August 4, 2013 5:35 PM

The hotelier's nightmare - face it!

Rescooped by Athena Catedral from Social Media and Internet Marketing
Scoop.it!

Google Billion Dollar Adword Auction Secrets Revealed

Google Billion Dollar Adword Auction Secrets Revealed | Integrated Marketing Technologist | Scoop.it
Infographic on Google Adword Secrets on registering and starting a campaign with Promotional PPC keywords and descriptions with title to rank Page one on Google Search

Via Manish Dhane
Athena Catedral's insight:

Visual presentation of an otherwise complicated process

more...
No comment yet.
Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

13 Simple Tips for Improving Your Web Design

13 Simple Tips for Improving Your Web Design | Integrated Marketing Technologist | Scoop.it

How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales).


Via Kamal Bennani
Athena Catedral's insight:

Pragmatic suggestions to great website design

more...
Dillon Thomas's curator insight, July 14, 2013 2:55 PM

 

SITES THAT LINK TO YOUR WEBSITE AND ARE PART OF YOU OVERAL SOCIAL MEDIA STRATEGY FOR  SELF PROMOTION ABOUT ME DILLON DLITE BIO AND PHOTO

       http://about.me/dillon_dlite  ;

DILLON "DLITE" THOMAS LINKEDIN

     http://www.linkedin.com/in/dillondlite ;

 MY YOUTUBE DANCE SHOWCASE

      www.youtube.com/DLitePersonal

My FACEBOOK PAGE  

       www.facebook.com/dillondlite1

My PINTEREST BOARDS

        www.pinterestboards.com/dilondlite

MY XEEME (List of all links)

       www.xeeme.com/dillondlitethomas

 

 

 

Rescooped by Athena Catedral from visualizing social media
Scoop.it!

Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Integrated Marketing Technologist | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
Athena Catedral's insight:

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

more...
AndySernovitz's curator insight, May 3, 2013 5:36 AM

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by Athena Catedral from Social Media Marketing Strategies
Scoop.it!

Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Integrated Marketing Technologist | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.

Via Level343
Athena Catedral's insight:

Great imagery & description of each key social networks from Twitter, Facebook, Google + and Linkedin to hash out the best performing network to maximize for B2B markets

more...
Level343's curator insight, May 14, 2013 12:51 PM
And the Top B2B Social Network Is…

Hands down, LinkedIn is the best social network for B2B marketing. LinkedIn is the only real B2B social network that was developed purely to develop direct B2B sales relationships for B2B marketers.

 

The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. But if you're on limited time and resources and looking to greatly increase your bottom line, you should invest wholly in LinkedIn.

Rescooped by Athena Catedral from Web site & Social Media Marketing
Scoop.it!

Top 10 Social Media Mistakes to avoid today - Part 2

Top 10 Social Media Mistakes to avoid today - Part 2 | Integrated Marketing Technologist | Scoop.it
In this second instalment, we review the last 5 of our top 10 social media mistakes that businesses are making & provide tips on how to avoid them.

Via GrupoNeo
Athena Catedral's insight:

Worthwhile cautionary tales to remember when doing social media. There is a tendency for companies to over-promote themselves.

more...
Athena Catedral's comment, May 9, 2013 9:40 PM
Worthwhile cautionary tales to remember when doing social media. There is a tendency for companies to over-promote themselves.
Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

10 Top Tips to Grow Your Email List

10 Top Tips to Grow Your Email List | Integrated Marketing Technologist | Scoop.it

Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list


Via Kamal Bennani
Athena Catedral's insight:

Depending on your goals, the landing page potential can vary from long forms to short forms - but engaging content is always a must. Great inforgraphic

more...
Intriguing Networks's curator insight, December 8, 2013 5:45 PM

Thanks for this, always a good and carefully considered post when Jeff Bullas is involved well worth sharing.

 

On the basis that the numbers do not lie with the preoccupation with Social Nets we can all take our eyes off the importance of a good list and how many people despite apparnet protestation like to read a good digest and newsletter or conversion mail.

 

An art form as well as a science,  as said above - Now accessible to all with the likes of Mailchimp providing such excellent and relatively easy ways to test and develop for any organisation large or small.

 

Don't forget the crafting of the forms too, there are whole books on form design but I think I noticed a good post on forms too so will pass that along in due course.

Stefanie Pfahler's curator insight, December 8, 2013 6:01 PM

Excellent infographic on why you should not forget email as a channel to stay in touch with your prospects and tips on how to build such an email list.

Rescooped by Athena Catedral from Social Media and Internet Marketing
Scoop.it!

10 Copywriting Tips for a More Effective Landing Page

10 Copywriting Tips for a More Effective Landing Page | Integrated Marketing Technologist | Scoop.it
Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landing page or pages. They have special requirements.

Via Manish Dhane
Athena Catedral's insight:

Optimizing your landing page with several key elements

more...
No comment yet.
Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Mobile Strategy for Small Businesses

Mobile Strategy for Small Businesses | Integrated Marketing Technologist | Scoop.it

For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget).


Via Kamal Bennani
Athena Catedral's insight:

Mobile is the wave of the future

more...
No comment yet.
Rescooped by Athena Catedral from Web site & Social Media Marketing
Scoop.it!

6 Bags That Charge Your Devices While You Travel

6 Bags That Charge Your Devices While You Travel | Integrated Marketing Technologist | Scoop.it
There's not much worse than a dead phone, tablet or laptop -- these bags will give you a boost of power when you need it.

Via GrupoNeo
Athena Catedral's insight:

Very cool and very practical bags. I often forget to charge before I leave the house so this would come in handy *hint*

more...
Rescooped by Athena Catedral from Website Pages Advice
Scoop.it!

BEST PRACTICES - 10 Deadly Reasons Most Websites Fail [SlideShare]

BEST PRACTICES - 10 Deadly Reasons Most Websites Fail [SlideShare] | Integrated Marketing Technologist | Scoop.it
Learn the common killers of websites, and how to make sure yours is effective and user-friendly.

Via Peg Corwin
Athena Catedral's insight:

Good reasons with real live samples of winners & losers

more...
Peg Corwin's curator insight, September 12, 2013 12:12 PM

Reasons Website Fail, paraphrased:

- Lack of personalization
- Ignoring mobile
- Bad use of animation
- Speaking in jargon and cliches, not human language
- Being clever, not clear
- Content about the business, not useful to customers
- Lack of calls to action
- Annoying with popups, ads, etc
- Trying to do everything at once


Click to see the slideshare, learn details and what to avoid.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Athena Catedral from Web site & Social Media Marketing
Scoop.it!

Local SEO : How to spend your time [Infographic]

Local SEO : How to spend your time [Infographic] | Integrated Marketing Technologist | Scoop.it

Not sure how how to spend your time on local SEO? Unsure of your priorities? This INFOGRAPHIC provides a simple and easy to follow breakdown of the most important activities to rank well in the Local Search Results.


Via GrupoNeo
Athena Catedral's insight:

A pragmatic way to time management when dealing with SEO. There's so much to do sometimes that prioritizing becomes difficult - this is a decent infographic that tells us what to pay attention to and for how long to generate best results.

more...
No comment yet.
Rescooped by Athena Catedral from Social Media and Internet Marketing
Scoop.it!

25 Facebook Statistics

25 Facebook Statistics | Integrated Marketing Technologist | Scoop.it
INFOGRAPHIC: 25 Facebook Statistics

Via Manish Dhane
Athena Catedral's insight:

Facebook users engage the platform 8.3 hours a month - 76% of them do so on a daily basis. That's a loyal following if ever there was one

more...
Richard Stadler's curator insight, August 29, 2013 10:48 AM

FB still ruling the roost...

Luca Ercolani's curator insight, August 30, 2013 4:09 AM
25 Facebook Statistics (Infographic)
Andrew Nathan's curator insight, December 2, 2013 6:27 PM

1.15 Billion divided by 7 Billion= ~1 out of 7.

 

Rescooped by Athena Catedral from visualizing social media
Scoop.it!

Social Media Infographic: Finding Your Way Around Google+

Social Media Infographic: Finding Your Way Around Google+ | Integrated Marketing Technologist | Scoop.it

It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.


Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.

Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.


Via Lauren Moss
Athena Catedral's insight:

Succinct cheat sheet for Google + posting

more...
Rob Hatfield, M.Ed.'s curator insight, July 18, 2013 8:10 PM

I think Google + is a very powerful educational tool in the hands of the right teacher / administrator.

Jordan Anderson- www.havefunandprofit.com's curator insight, July 18, 2013 8:23 PM

It is now far more better!

John Thomas's curator insight, February 12, 2014 1:47 PM

Social Media Infographic: Finding Your Way Around Google+

Rescooped by Athena Catedral from Website Pages Advice
Scoop.it!

WEB PAGE READING - You Won’t Finish This Article

WEB PAGE READING - You Won’t Finish This Article | Integrated Marketing Technologist | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.

Via Peg Corwin
Athena Catedral's insight:

So true. My attention span has been reduced and with so many red balloons to chase that a long article just takes so much effort to finish reaching

more...
Terry Patterson's comment, July 20, 2013 12:37 PM
See Brian, there is no "cut off" for good articles, just user ability and interest to finish the read... yes, the medium helps (in your case you mentioned "listen") whatever works. In any case, believing that a user won't read an article because it is too long is a fallacy. Someone who believes that simply is not understanding their audience and not giving them what they need and how they need it in digital format.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 3:07 PM
As platforms change for content exposure with filters such as curation, on site like Scoop.it, writers need to remember that their readers may be looking for more information than a brief 500 word article because they have clicked through from a filtered source, not a random Google search.
Brian Yanish - MarketingHits.com's comment, July 20, 2013 3:14 PM
Terry, when I look an article written by someone like Avinash Kaushik, I know that what I'm going to read is well thought out with sources to back it up. Not just something written as Google bait. eg. http://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/
Rescooped by Athena Catedral from Social Media and Internet Marketing
Scoop.it!

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] | Integrated Marketing Technologist | Scoop.it
Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

Via Manish Dhane
Athena Catedral's insight:

Cool & colorful guide to how to effectively target your social media - this infographic tackles age, income, education & even reach segments

more...
No comment yet.
Rescooped by Athena Catedral from Web site & Social Media Marketing
Scoop.it!

Who Are Your Social Media Users? Survey Says!! (Infographic) - 24x7Social

Who Are Your Social Media Users? Survey Says!! (Infographic) - 24x7Social | Integrated Marketing Technologist | Scoop.it
The infographic results of a Pew Research Study detailing who are the social media users. (Who Are Your Social Media Users? Survey Says!!

Via GrupoNeo
Athena Catedral's insight:

The older people get, the less likely they will be on Facebook. But on more market segments - Facebook has a landslide lead over other social networks (particularly on consumer visits)

more...
Aurelia Di Lenardo's curator insight, May 14, 2013 4:30 PM

I am a big fan of infographics !

Rescooped by Athena Catedral from SEO and Social Media Marketing
Scoop.it!

Beyond Search Rankings: Using SEO to Improve Site Optimization

Beyond Search Rankings: Using SEO to Improve Site Optimization | Integrated Marketing Technologist | Scoop.it

The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.

 

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.

 

Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/


Via Antonino Militello
Athena Catedral's insight:

Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads

more...
Randi Thompson's curator insight, May 12, 2013 8:11 AM

SEO has changed.  Have you?