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Rescooped by Athena Catedral from Website Pages Advice
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BEST PRACTICES - 10 Deadly Reasons Most Websites Fail [SlideShare]

BEST PRACTICES - 10 Deadly Reasons Most Websites Fail [SlideShare] | Integrated Marketing Technologist | Scoop.it
Learn the common killers of websites, and how to make sure yours is effective and user-friendly.

Via Peg Corwin
Athena Catedral's insight:

Good reasons with real live samples of winners & losers

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Peg Corwin's curator insight, September 12, 2013 9:12 AM

Reasons Website Fail, paraphrased:

- Lack of personalization
- Ignoring mobile
- Bad use of animation
- Speaking in jargon and cliches, not human language
- Being clever, not clear
- Content about the business, not useful to customers
- Lack of calls to action
- Annoying with popups, ads, etc
- Trying to do everything at once


Click to see the slideshare, learn details and what to avoid.


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Google Universal Search Trends

Google Universal Search Trends | Integrated Marketing Technologist | Scoop.it

Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.

 

The analysis was based on data from millions of keyword searches conducted on Google.com in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found.

 


Via The Ayantek Team
Athena Catedral's insight:

Video & image results on the rise

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How to Secure Your WordPress Website and Keep It Secured

How to Secure Your WordPress Website and Keep It Secured | Integrated Marketing Technologist | Scoop.it

How to Secure Your WordPress Website and keep it secured? Follow these steps on how to secure your Wordpress website and keep your Wordpress website secured.


Via Kamal Bennani
Athena Catedral's insight:

Security is a necessity

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Rescooped by Athena Catedral from SEO and Social Media Marketing
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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Integrated Marketing Technologist | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
Athena Catedral's insight:

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

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Marco Favero's curator insight, June 12, 3:25 PM

aggiungi la tua intuizione ...

2DiFore Marketing Solutions's curator insight, June 13, 4:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 5:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

Rescooped by Athena Catedral from Social Media and Internet Marketing
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Brands, Meet Your Customer Of 2015

Brands, Meet Your Customer Of 2015 | Integrated Marketing Technologist | Scoop.it
Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Via Manish Dhane
Athena Catedral's insight:

Because you won't win them over if you don't know them. Get to know the customer of the future... 

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Rescooped by Athena Catedral from SEO and Social Media Marketing
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Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Long-Term SEO: Sustainable Tactics, Strategies & Solutions | Integrated Marketing Technologist | Scoop.it

“SEO has changed dramatically in the past several years, and with increasing emphasis by Google in search quality, the Knowledge Graph and improving search quality, these changes are only likely to accelerate,” “What it means for publishers is that they need to focus their SEO strategies on where Google is going, not on ‘what works now.’

 

Read More: http://searchengineland.com/long-term-seo-sustainable-tactics-strategies-solutions-186535


Via Antonino Militello
Athena Catedral's insight:

If you plan to make your company & website last for a long time, might as well make your SEO last too... Sustainable is the key word

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Rescooped by Athena Catedral from Social Media Marketing Superstars
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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Integrated Marketing Technologist | Scoop.it
A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.

Via Tina Cook
Athena Catedral's insight:

Twitter tips that make sense

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Facebook To Begin Rolling Out New Ad Campaign Structure March 4

Facebook To Begin Rolling Out New Ad Campaign Structure March 4 | Integrated Marketing Technologist | Scoop.it
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.

Via Manish Dhane
Athena Catedral's insight:

New ways to market

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Rescooped by Athena Catedral from Website Pages Advice
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CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons | Integrated Marketing Technologist | Scoop.it
Editor's Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive -- Copyblogger's live content marketing event in Ma

Via Peg Corwin
Athena Catedral's insight:

Realistic and practical tips to improve CTA clickability

 

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Peg Corwin's curator insight, November 23, 2013 3:46 PM

Improve your CALL TO ACTION BUTTONS with these tips:


 -  Use contract to create buttons

 -  Make CTAs simple

 -  Make buttons look like buttons

 -  Use the first person in button copy

 - Take advantage of "click triggers"  (Click to see 9 examples)

 -  When people are ready to buy, step it up.


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LEAD GEN - 7 Website Essentials to Land More Sales (Infographic)

LEAD GEN - 7 Website Essentials to Land More Sales (Infographic) | Integrated Marketing Technologist | Scoop.it
Consider improving these aspects of your website to attract customers and sales.

Via Peg Corwin
Athena Catedral's insight:

Common sense rules to get the best possible lead generation potential from your website

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Peg Corwin's curator insight, October 7, 2013 4:03 AM

If you want leads, see this infographic on WEBSITE ESSENTIALS:


- "Optimize your website for conversions, like form requests.
- Link to your social media pages from your website
- Make your site mobile-friendly
- Keep content balanced and accurate
- Use engaging videos
- Remove dated design elements
- Make your page user-friendly"

Click to learn more details.


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Rescooped by Athena Catedral from Website Pages Advice
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INFOGRAPHIC - What Part of A Web Page Gets the Most Attention?

INFOGRAPHIC - What Part of A Web Page Gets the Most Attention? | Integrated Marketing Technologist | Scoop.it
What Part of A Web Page Gets the Most Attention? [Infographic] - infographic Web Design

Via Peg Corwin
Athena Catedral's insight:

Interesting concept about content below the fold being a "deeper" content experience

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Peg Corwin's curator insight, September 27, 2013 5:38 PM

Click title link to see an INFOGRAPHIC showing how many see what on a web page.


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Rescooped by Athena Catedral from Website Pages Advice
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THANK YOU PAGE - 4 Thank You Page Examples That Got It Right

THANK YOU PAGE - 4 Thank You Page Examples That Got It Right | Integrated Marketing Technologist | Scoop.it
To help inspire your landing page optimization 'a-ha' moment, this case study analyzes the best parts of four thank you page examples.

Via Peg Corwin
Athena Catedral's insight:

Thank you page elements that hit home and samples that make sense

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Peg Corwin's curator insight, September 14, 2013 9:27 AM

What are these 4 THANK YOU PAGES are doing right?
 

- "Demographic information helps to improve content marketing strategy
- Demographic collection forms help fill gaps in persona research
- Coupon code pushes interested parties down the conversion funnel
- A Social sharing call to action can turn one lead into 100
- Personality in the design takes your relationship to the next level
- Keep user behavior in mind to create a conversion-focused design
- Use headlines, color, and images to guide their eye
- Catch their attention with questions and get them visualizing your solution solving their problem
- Catch ’em quick by keeping it simple
- Give them options without making your page look like a link farm"


Click for details and the 4 sample thank you pages.


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Rescooped by Athena Catedral from Social Media and Internet Marketing
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Can Facebook Graph Search make you Money?

Can Facebook Graph Search make you Money? | Integrated Marketing Technologist | Scoop.it
Can Facebook Graph Search make you Money? an infographic Facebook’s latest innovation – Graph Search, went

Via Manish Dhane
Athena Catedral's insight:

Can it really? People on Facebook don't typically have the "shop" or "buy" mindset. Facebook ads didn't turn out so well.

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malek's curator insight, September 9, 2013 5:12 AM

More powet to Small Local Business

Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
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When Consumers Will (and Won't) Share Personal Data [Infographic]

When Consumers Will (and Won't) Share Personal Data [Infographic] | Integrated Marketing Technologist | Scoop.it

Consumers worldwide overwhelmingly say they will share personal information to get better service from their doctors, banks, and retailers, but they are very discerning about what they share, according to a recent report from Infosys.


Via Kamal Bennani
Athena Catedral's insight:

Quite interesting that although so many people have social profiles 80% of them would still rather give out their email address rather than info from their social profiles

 

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Landing Page Optimization - What Mistakes Hurt Conversions?

Alwasy


Via Peg Corwin
Athena Catedral's insight:

Applicability varies to different markets, sites & industries. Test, test & test.

more...
Peg Corwin's curator insight, July 4, 1:31 PM

These mistakes on your landing pages that hurt conversions, says Clay Collins of LeadPages


  1. Bad copy.
  2. No clear call-to-action and not having an obvious button that visitors are told to click.
  3. Having the opt-in box on the left versus the right.
  4. Not being mobile responsive.
  5. Putting the spotlight on the company or product instead of the customer’s problem.
Rescooped by Athena Catedral from SEO and Social Media Marketing
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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | Integrated Marketing Technologist | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html


Via Antonino Militello
Athena Catedral's insight:

Because 83% of clicks go to the top 4 organic results

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Sylvia Dewy's curator insight, June 30, 12:39 AM

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan?

Próspero Morán's curator insight, July 2, 10:19 AM

Uno de cada dos sigue llegando a través de buscadores:

Renee Fortin's curator insight, July 4, 7:00 AM

Thanks for the share!

Rescooped by Athena Catedral from SEO and Social Media Marketing
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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Integrated Marketing Technologist | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


Via Antonino Militello
more...
Marco Favero's curator insight, June 8, 6:22 AM

aggiungi la tua intuizione ...

Pravin Nagawade's curator insight, June 8, 9:55 PM

http://paradise.welworthrealty.com/

 

http://tinseltown.welworthrealty.com/

 

http://welworthrealty.com/

 

PivotPointBrands's curator insight, June 9, 10:22 AM

As much as I dislike info graphics that require an endless scroll down, the content is very useful here. Thanks for sharing this.

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5 SEM Spying Strategies You Can Use Today to Generate More Profit

5 SEM Spying Strategies You Can Use Today to Generate More Profit | Integrated Marketing Technologist | Scoop.it
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
Athena Catedral's insight:

In the digital marketing revolution, marketing reconnaissance will give you a tactical advantage

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The End of Link Building as we Know It

The End of Link Building as we Know It | Integrated Marketing Technologist | Scoop.it

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building. So what now? Is guest blogging truly dead?


Via Kamal Bennani
Athena Catedral's insight:

Great article on how to properly integrate guest posting and content marketing as a strategy while avoiding the pitfalls of poor link building and low quality posts. Contains keen observations and trends found when SEO is done wrong and great tips on how to differentiate what's spam & what's legit

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Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Integrated Marketing Technologist | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Athena Catedral's insight:

Timing, engagement and post length insight - quite helpful

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Deborah Spector's curator insight, March 12, 6:01 AM

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

Florian Eisele's curator insight, March 13, 9:58 AM

Improve your social media efficiency by using these latest studies

Melanie COVINHES's curator insight, March 18, 4:42 AM

Think about women and how to attract them or convince them. 

Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
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10 Top Tips to Grow Your Email List

10 Top Tips to Grow Your Email List | Integrated Marketing Technologist | Scoop.it

Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list


Via Kamal Bennani
Athena Catedral's insight:

Depending on your goals, the landing page potential can vary from long forms to short forms - but engaging content is always a must. Great inforgraphic

more...
Intriguing Networks's curator insight, December 8, 2013 2:45 PM

Thanks for this, always a good and carefully considered post when Jeff Bullas is involved well worth sharing.

 

On the basis that the numbers do not lie with the preoccupation with Social Nets we can all take our eyes off the importance of a good list and how many people despite apparnet protestation like to read a good digest and newsletter or conversion mail.

 

An art form as well as a science,  as said above - Now accessible to all with the likes of Mailchimp providing such excellent and relatively easy ways to test and develop for any organisation large or small.

 

Don't forget the crafting of the forms too, there are whole books on form design but I think I noticed a good post on forms too so will pass that along in due course.

Stefanie Pfahler's curator insight, December 8, 2013 3:01 PM

Excellent infographic on why you should not forget email as a channel to stay in touch with your prospects and tips on how to build such an email list.

Rescooped by Athena Catedral from Social Media and Internet Marketing
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10 Copywriting Tips for a More Effective Landing Page

10 Copywriting Tips for a More Effective Landing Page | Integrated Marketing Technologist | Scoop.it
Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landing page or pages. They have special requirements.

Via Manish Dhane
Athena Catedral's insight:

Optimizing your landing page with several key elements

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Mobile Strategy for Small Businesses

Mobile Strategy for Small Businesses | Integrated Marketing Technologist | Scoop.it

For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget).


Via Kamal Bennani
Athena Catedral's insight:

Mobile is the wave of the future

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Rescooped by Athena Catedral from Web site & Social Media Marketing
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6 Bags That Charge Your Devices While You Travel

6 Bags That Charge Your Devices While You Travel | Integrated Marketing Technologist | Scoop.it
There's not much worse than a dead phone, tablet or laptop -- these bags will give you a boost of power when you need it.

Via GrupoNeo
Athena Catedral's insight:

Very cool and very practical bags. I often forget to charge before I leave the house so this would come in handy *hint*

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BEST PRACTICES - 10 Deadly Reasons Most Websites Fail [SlideShare]

BEST PRACTICES - 10 Deadly Reasons Most Websites Fail [SlideShare] | Integrated Marketing Technologist | Scoop.it
Learn the common killers of websites, and how to make sure yours is effective and user-friendly.

Via Peg Corwin
Athena Catedral's insight:

Good reasons with real live samples of winners & losers

more...
Peg Corwin's curator insight, September 12, 2013 9:12 AM

Reasons Website Fail, paraphrased:

- Lack of personalization
- Ignoring mobile
- Bad use of animation
- Speaking in jargon and cliches, not human language
- Being clever, not clear
- Content about the business, not useful to customers
- Lack of calls to action
- Annoying with popups, ads, etc
- Trying to do everything at once


Click to see the slideshare, learn details and what to avoid.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Athena Catedral from Web site & Social Media Marketing
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Local SEO : How to spend your time [Infographic]

Local SEO : How to spend your time [Infographic] | Integrated Marketing Technologist | Scoop.it

Not sure how how to spend your time on local SEO? Unsure of your priorities? This INFOGRAPHIC provides a simple and easy to follow breakdown of the most important activities to rank well in the Local Search Results.


Via GrupoNeo
Athena Catedral's insight:

A pragmatic way to time management when dealing with SEO. There's so much to do sometimes that prioritizing becomes difficult - this is a decent infographic that tells us what to pay attention to and for how long to generate best results.

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