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13 Simple Tips for Improving Your Web Design

13 Simple Tips for Improving Your Web Design | Integrated Marketing Technologist | Scoop.it

How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales).


Via Kamal Bennani
Athena Catedral's insight:

Pragmatic suggestions to great website design

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Dillon Thomas's curator insight, July 14, 2013 2:55 PM

 

SITES THAT LINK TO YOUR WEBSITE AND ARE PART OF YOU OVERAL SOCIAL MEDIA STRATEGY FOR  SELF PROMOTION ABOUT ME DILLON DLITE BIO AND PHOTO

       http://about.me/dillon_dlite  ;

DILLON "DLITE" THOMAS LINKEDIN

     http://www.linkedin.com/in/dillondlite ;

 MY YOUTUBE DANCE SHOWCASE

      www.youtube.com/DLitePersonal

My FACEBOOK PAGE  

       www.facebook.com/dillondlite1

My PINTEREST BOARDS

        www.pinterestboards.com/dilondlite

MY XEEME (List of all links)

       www.xeeme.com/dillondlitethomas

 

 

 

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12 Twitter Marketing Tips From the Pros

12 Twitter Marketing Tips From the Pros | Integrated Marketing Technologist | Scoop.it

BHere are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.


Via Kamal Bennani
Athena Catedral's insight:

Evergreen!

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How to Consistently Keep Up With the Latest Social Media Trends

How to Consistently Keep Up With the Latest Social Media Trends | Integrated Marketing Technologist | Scoop.it

Learn a few tips and tricks for staying up to date with social media trends.


Via Kamal Bennani
Athena Catedral's insight:

There's no room for obsolescence online

 

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Google Universal Search Trends

Google Universal Search Trends | Integrated Marketing Technologist | Scoop.it

Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.

 

The analysis was based on data from millions of keyword searches conducted on Google.com in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found.

 


Via The Ayantek Team
Athena Catedral's insight:

Video & image results on the rise

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How to Secure Your WordPress Website and Keep It Secured

How to Secure Your WordPress Website and Keep It Secured | Integrated Marketing Technologist | Scoop.it

How to Secure Your WordPress Website and keep it secured? Follow these steps on how to secure your Wordpress website and keep your Wordpress website secured.


Via Kamal Bennani
Athena Catedral's insight:

Security is a necessity

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Integrated Marketing Technologist | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
Athena Catedral's insight:

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

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Marco Favero's curator insight, June 12, 6:25 PM

aggiungi la tua intuizione ...

2DiFore Marketing Solutions's curator insight, June 13, 7:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

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Brands, Meet Your Customer Of 2015

Brands, Meet Your Customer Of 2015 | Integrated Marketing Technologist | Scoop.it
Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Via Manish Dhane
Athena Catedral's insight:

Because you won't win them over if you don't know them. Get to know the customer of the future... 

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Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Long-Term SEO: Sustainable Tactics, Strategies & Solutions | Integrated Marketing Technologist | Scoop.it

“SEO has changed dramatically in the past several years, and with increasing emphasis by Google in search quality, the Knowledge Graph and improving search quality, these changes are only likely to accelerate,” “What it means for publishers is that they need to focus their SEO strategies on where Google is going, not on ‘what works now.’

 

Read More: http://searchengineland.com/long-term-seo-sustainable-tactics-strategies-solutions-186535


Via Antonino Militello
Athena Catedral's insight:

If you plan to make your company & website last for a long time, might as well make your SEO last too... Sustainable is the key word

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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Integrated Marketing Technologist | Scoop.it
A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.

Via Tina Cook
Athena Catedral's insight:

Twitter tips that make sense

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Facebook To Begin Rolling Out New Ad Campaign Structure March 4

Facebook To Begin Rolling Out New Ad Campaign Structure March 4 | Integrated Marketing Technologist | Scoop.it
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.

Via Manish Dhane
Athena Catedral's insight:

New ways to market

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Rescooped by Athena Catedral from Website Pages Advice
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CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons | Integrated Marketing Technologist | Scoop.it
Editor's Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive -- Copyblogger's live content marketing event in Ma

Via Peg Corwin
Athena Catedral's insight:

Realistic and practical tips to improve CTA clickability

 

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Peg Corwin's curator insight, November 23, 2013 6:46 PM

Improve your CALL TO ACTION BUTTONS with these tips:


 -  Use contract to create buttons

 -  Make CTAs simple

 -  Make buttons look like buttons

 -  Use the first person in button copy

 - Take advantage of "click triggers"  (Click to see 9 examples)

 -  When people are ready to buy, step it up.


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Rescooped by Athena Catedral from Website Pages Advice
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LEAD GEN - 7 Website Essentials to Land More Sales (Infographic)

LEAD GEN - 7 Website Essentials to Land More Sales (Infographic) | Integrated Marketing Technologist | Scoop.it
Consider improving these aspects of your website to attract customers and sales.

Via Peg Corwin
Athena Catedral's insight:

Common sense rules to get the best possible lead generation potential from your website

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Peg Corwin's curator insight, October 7, 2013 7:03 AM

If you want leads, see this infographic on WEBSITE ESSENTIALS:


- "Optimize your website for conversions, like form requests.
- Link to your social media pages from your website
- Make your site mobile-friendly
- Keep content balanced and accurate
- Use engaging videos
- Remove dated design elements
- Make your page user-friendly"

Click to learn more details.


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INFOGRAPHIC - What Part of A Web Page Gets the Most Attention?

INFOGRAPHIC - What Part of A Web Page Gets the Most Attention? | Integrated Marketing Technologist | Scoop.it
What Part of A Web Page Gets the Most Attention? [Infographic] - infographic Web Design

Via Peg Corwin
Athena Catedral's insight:

Interesting concept about content below the fold being a "deeper" content experience

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Peg Corwin's curator insight, September 27, 2013 8:38 PM

Click title link to see an INFOGRAPHIC showing how many see what on a web page.


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Rescooped by Athena Catedral from Website Pages Advice
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THANK YOU PAGE - 4 Thank You Page Examples That Got It Right

THANK YOU PAGE - 4 Thank You Page Examples That Got It Right | Integrated Marketing Technologist | Scoop.it
To help inspire your landing page optimization 'a-ha' moment, this case study analyzes the best parts of four thank you page examples.

Via Peg Corwin
Athena Catedral's insight:

Thank you page elements that hit home and samples that make sense

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Peg Corwin's curator insight, September 14, 2013 12:27 PM

What are these 4 THANK YOU PAGES are doing right?
 

- "Demographic information helps to improve content marketing strategy
- Demographic collection forms help fill gaps in persona research
- Coupon code pushes interested parties down the conversion funnel
- A Social sharing call to action can turn one lead into 100
- Personality in the design takes your relationship to the next level
- Keep user behavior in mind to create a conversion-focused design
- Use headlines, color, and images to guide their eye
- Catch their attention with questions and get them visualizing your solution solving their problem
- Catch ’em quick by keeping it simple
- Give them options without making your page look like a link farm"


Click for details and the 4 sample thank you pages.


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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Integrated Marketing Technologist | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello
Athena Catedral's insight:

 Combining social & search delivers twice the results

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Michael N. Francis's curator insight, July 30, 11:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Integrated Marketing Technologist | Scoop.it

ecauseTired of the same-old presentations? These five free tools can help you add visual oomph to your PowerPoint slides.


Via Baiba Svenca
Athena Catedral's insight:

Because a good idea will go to waste if you can't present it right. 

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Brooke Hall's curator insight, July 30, 8:43 AM

Check out these FREE designs!

Beri Creative's curator insight, July 30, 12:34 PM

Scoop now, read later!

Cynthia Day's curator insight, July 30, 2:47 PM

pp

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Landing Page Optimization - What Mistakes Hurt Conversions?

Alwasy


Via Peg Corwin
Athena Catedral's insight:

Applicability varies to different markets, sites & industries. Test, test & test.

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Peg Corwin's curator insight, July 4, 4:31 PM

These mistakes on your landing pages that hurt conversions, says Clay Collins of LeadPages


  1. Bad copy.
  2. No clear call-to-action and not having an obvious button that visitors are told to click.
  3. Having the opt-in box on the left versus the right.
  4. Not being mobile responsive.
  5. Putting the spotlight on the company or product instead of the customer’s problem.
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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | Integrated Marketing Technologist | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html


Via Antonino Militello
Athena Catedral's insight:

Because 83% of clicks go to the top 4 organic results

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Próspero Morán's curator insight, July 2, 1:19 PM

Uno de cada dos sigue llegando a través de buscadores:

Renee Fortin's curator insight, July 4, 10:00 AM

Thanks for the share!

Robbie Richards's curator insight, July 16, 11:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Integrated Marketing Technologist | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


Via Antonino Militello
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Marco Favero's curator insight, June 8, 9:22 AM

aggiungi la tua intuizione ...

Pravin Nagawade's curator insight, June 9, 12:55 AM

http://paradise.welworthrealty.com/

 

http://tinseltown.welworthrealty.com/

 

http://welworthrealty.com/

 

PivotPointBrands's curator insight, June 9, 1:22 PM

As much as I dislike info graphics that require an endless scroll down, the content is very useful here. Thanks for sharing this.

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5 SEM Spying Strategies You Can Use Today to Generate More Profit

5 SEM Spying Strategies You Can Use Today to Generate More Profit | Integrated Marketing Technologist | Scoop.it
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
Athena Catedral's insight:

In the digital marketing revolution, marketing reconnaissance will give you a tactical advantage

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The End of Link Building as we Know It

The End of Link Building as we Know It | Integrated Marketing Technologist | Scoop.it

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building. So what now? Is guest blogging truly dead?


Via Kamal Bennani
Athena Catedral's insight:

Great article on how to properly integrate guest posting and content marketing as a strategy while avoiding the pitfalls of poor link building and low quality posts. Contains keen observations and trends found when SEO is done wrong and great tips on how to differentiate what's spam & what's legit

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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Integrated Marketing Technologist | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Athena Catedral's insight:

Timing, engagement and post length insight - quite helpful

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Deborah Spector's curator insight, March 12, 9:01 AM

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

Florian Eisele's curator insight, March 13, 12:58 PM

Improve your social media efficiency by using these latest studies

Melanie COVINHES's curator insight, March 18, 7:42 AM

Think about women and how to attract them or convince them. 

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10 Top Tips to Grow Your Email List

10 Top Tips to Grow Your Email List | Integrated Marketing Technologist | Scoop.it

Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list


Via Kamal Bennani
Athena Catedral's insight:

Depending on your goals, the landing page potential can vary from long forms to short forms - but engaging content is always a must. Great inforgraphic

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Intriguing Networks's curator insight, December 8, 2013 5:45 PM

Thanks for this, always a good and carefully considered post when Jeff Bullas is involved well worth sharing.

 

On the basis that the numbers do not lie with the preoccupation with Social Nets we can all take our eyes off the importance of a good list and how many people despite apparnet protestation like to read a good digest and newsletter or conversion mail.

 

An art form as well as a science,  as said above - Now accessible to all with the likes of Mailchimp providing such excellent and relatively easy ways to test and develop for any organisation large or small.

 

Don't forget the crafting of the forms too, there are whole books on form design but I think I noticed a good post on forms too so will pass that along in due course.

Stefanie Pfahler's curator insight, December 8, 2013 6:01 PM

Excellent infographic on why you should not forget email as a channel to stay in touch with your prospects and tips on how to build such an email list.

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10 Copywriting Tips for a More Effective Landing Page

10 Copywriting Tips for a More Effective Landing Page | Integrated Marketing Technologist | Scoop.it
Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landing page or pages. They have special requirements.

Via Manish Dhane
Athena Catedral's insight:

Optimizing your landing page with several key elements

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Mobile Strategy for Small Businesses

Mobile Strategy for Small Businesses | Integrated Marketing Technologist | Scoop.it

For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget).


Via Kamal Bennani
Athena Catedral's insight:

Mobile is the wave of the future

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Rescooped by Athena Catedral from Web site & Social Media Marketing
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6 Bags That Charge Your Devices While You Travel

6 Bags That Charge Your Devices While You Travel | Integrated Marketing Technologist | Scoop.it
There's not much worse than a dead phone, tablet or laptop -- these bags will give you a boost of power when you need it.

Via GrupoNeo
Athena Catedral's insight:

Very cool and very practical bags. I often forget to charge before I leave the house so this would come in handy *hint*

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