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Rescooped by Athena Catedral from SEO and Social Media Marketing
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Beyond Search Rankings: Using SEO to Improve Site Optimization

Beyond Search Rankings: Using SEO to Improve Site Optimization | Integrated Marketing Technologist | Scoop.it

The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.

 

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.

 

Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/


Via Antonino Militello
Athena Catedral's insight:

Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads

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Randi Thompson's curator insight, May 12, 2013 8:11 AM

SEO has changed.  Have you?

From around the web

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Rescooped by Athena Catedral from SEO and Social Media Marketing
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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | Integrated Marketing Technologist | Scoop.it

'Stop wasting your time on obsolete SEO tactics, and start focusing your energy on strategies that will boost your traffic.

 

If you follow my 7 solutions, you should start increasing your search traffic within 30 to 60 days. It’s not rocket science.

 

It’s actually really simple as long as you are willing to give it the attention it needs'.

 

Read More: http://www.quicksprout.com/2014/09/29/7-obsolete-seo-tactics-that-youre-wasting-your-time-on/


Via Antonino Militello
Athena Catedral's insight:

Google doesn't reward mediocrity. It's time to take quality more seriously vs. just concentrating on quantity. Some of the old-school tactics just aren't applicable anymore and probably weren't even that good to begin with

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Ian Cleary's curator insight, October 1, 4:20 AM

Some useful insights gets you thinking

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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic] | Integrated Marketing Technologist | Scoop.it

Learn which parts of your website impact users the most in this infographic from Red Website Design.


Via Kamal Bennani
Athena Catedral's insight:

Web users have a tendency to leave a page that takes more than 3 seconds to load

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Which SEO Strategies to Stop, Start, and Continue in 2014

Which SEO Strategies to Stop, Start, and Continue in 2014 | Integrated Marketing Technologist | Scoop.it

According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same.

 

The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing."

 

Here are some strategies to help your SEO take off in 2014: http://www.socialmediatoday.com/content/seo-its-2014-strategies-stop-start-and-continue-0


Via Antonino Militello
Athena Catedral's insight:

Stop trying to game the system

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Rav Gupta's curator insight, August 31, 1:46 AM

SEO Strategies 2014

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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Integrated Marketing Technologist | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello
Athena Catedral's insight:

 Combining social & search delivers twice the results

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Michael N. Francis's curator insight, July 30, 11:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Integrated Marketing Technologist | Scoop.it

ecauseTired of the same-old presentations? These five free tools can help you add visual oomph to your PowerPoint slides.


Via Baiba Svenca
Athena Catedral's insight:

Because a good idea will go to waste if you can't present it right. 

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Beri Creative's curator insight, July 30, 12:34 PM

Scoop now, read later!

Cynthia Day's curator insight, July 30, 2:47 PM

pp

becool's curator insight, August 21, 7:51 AM
Voor wie nog graag ppt presentaties maakt, kan dit een manier zijn om er meer variatie in te integreren. Leve Prezi :)
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Landing Page Optimization - What Mistakes Hurt Conversions?

Alwasy


Via Peg Corwin
Athena Catedral's insight:

Applicability varies to different markets, sites & industries. Test, test & test.

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Peg Corwin's curator insight, July 4, 4:31 PM

These mistakes on your landing pages that hurt conversions, says Clay Collins of LeadPages


  1. Bad copy.
  2. No clear call-to-action and not having an obvious button that visitors are told to click.
  3. Having the opt-in box on the left versus the right.
  4. Not being mobile responsive.
  5. Putting the spotlight on the company or product instead of the customer’s problem.
Rescooped by Athena Catedral from SEO and Social Media Marketing
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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

6 SEO and Social Secrets Every Entrepreneur Must Know and Why | Integrated Marketing Technologist | Scoop.it

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
 

-  72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

 - Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

 - (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

 

Read More: http://www.huffingtonpost.com/allie-gray-freeland/6-seo-and-social-secrets-_b_5505296.html


Via Antonino Militello
Athena Catedral's insight:

Because 83% of clicks go to the top 4 organic results

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Próspero Morán's curator insight, July 2, 1:19 PM

Uno de cada dos sigue llegando a través de buscadores:

Renee Fortin's curator insight, July 4, 10:00 AM

Thanks for the share!

Robbie Richards's curator insight, July 16, 11:19 AM

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Integrated Marketing Technologist | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


Via Antonino Militello
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Marco Favero's curator insight, June 8, 9:22 AM

aggiungi la tua intuizione ...

Pravin Nagawade's curator insight, June 9, 12:55 AM

http://paradise.welworthrealty.com/

 

http://tinseltown.welworthrealty.com/

 

http://welworthrealty.com/

 

PivotPointBrands's curator insight, June 9, 1:22 PM

As much as I dislike info graphics that require an endless scroll down, the content is very useful here. Thanks for sharing this.

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5 SEM Spying Strategies You Can Use Today to Generate More Profit

5 SEM Spying Strategies You Can Use Today to Generate More Profit | Integrated Marketing Technologist | Scoop.it
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
Athena Catedral's insight:

In the digital marketing revolution, marketing reconnaissance will give you a tactical advantage

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The End of Link Building as we Know It

The End of Link Building as we Know It | Integrated Marketing Technologist | Scoop.it

The entire online marketing industry is still up in arms after Matt Cutt’s post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building. So what now? Is guest blogging truly dead?


Via Kamal Bennani
Athena Catedral's insight:

Great article on how to properly integrate guest posting and content marketing as a strategy while avoiding the pitfalls of poor link building and low quality posts. Contains keen observations and trends found when SEO is done wrong and great tips on how to differentiate what's spam & what's legit

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Rescooped by Athena Catedral from Social Media, SEO, Mobile, Digital Marketing
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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Integrated Marketing Technologist | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Athena Catedral's insight:

Timing, engagement and post length insight - quite helpful

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Deborah Spector's curator insight, March 12, 9:01 AM

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

Florian Eisele's curator insight, March 13, 12:58 PM

Improve your social media efficiency by using these latest studies

Melanie COVINHES's curator insight, March 18, 7:42 AM

Think about women and how to attract them or convince them. 

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10 Top Tips to Grow Your Email List

10 Top Tips to Grow Your Email List | Integrated Marketing Technologist | Scoop.it

Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list


Via Kamal Bennani
Athena Catedral's insight:

Depending on your goals, the landing page potential can vary from long forms to short forms - but engaging content is always a must. Great inforgraphic

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Intriguing Networks's curator insight, December 8, 2013 5:45 PM

Thanks for this, always a good and carefully considered post when Jeff Bullas is involved well worth sharing.

 

On the basis that the numbers do not lie with the preoccupation with Social Nets we can all take our eyes off the importance of a good list and how many people despite apparnet protestation like to read a good digest and newsletter or conversion mail.

 

An art form as well as a science,  as said above - Now accessible to all with the likes of Mailchimp providing such excellent and relatively easy ways to test and develop for any organisation large or small.

 

Don't forget the crafting of the forms too, there are whole books on form design but I think I noticed a good post on forms too so will pass that along in due course.

Stefanie Pfahler's curator insight, December 8, 2013 6:01 PM

Excellent infographic on why you should not forget email as a channel to stay in touch with your prospects and tips on how to build such an email list.

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10 Copywriting Tips for a More Effective Landing Page

10 Copywriting Tips for a More Effective Landing Page | Integrated Marketing Technologist | Scoop.it
Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landing page or pages. They have special requirements.

Via Manish Dhane
Athena Catedral's insight:

Optimizing your landing page with several key elements

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"7 Deadly Sins of Social Media Marketing" Cartoon

"7 Deadly Sins of Social Media Marketing" Cartoon | Integrated Marketing Technologist | Scoop.it

cvLast week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000


Via Manish Dhane
Athena Catedral's insight:

Avoid these like the plague 

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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique) | Integrated Marketing Technologist | Scoop.it
If you think copywriting is only about words, think again. Sean D'Souza helps you incorporate three critical, yet invisible, elements into your sales pages.

Via Peg Corwin
Athena Catedral's insight:

Use images/ captions & testimonials to spice up your page

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Peg Corwin's curator insight, August 30, 6:21 PM

Does your sales page have graphics, testimonials and uniqueness?  It should.

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12 Twitter Marketing Tips From the Pros

12 Twitter Marketing Tips From the Pros | Integrated Marketing Technologist | Scoop.it

BHere are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today.


Via Kamal Bennani
Athena Catedral's insight:

Evergreen!

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How to Consistently Keep Up With the Latest Social Media Trends

How to Consistently Keep Up With the Latest Social Media Trends | Integrated Marketing Technologist | Scoop.it

Learn a few tips and tricks for staying up to date with social media trends.


Via Kamal Bennani
Athena Catedral's insight:

There's no room for obsolescence online

 

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Google Universal Search Trends

Google Universal Search Trends | Integrated Marketing Technologist | Scoop.it

Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.

 

The analysis was based on data from millions of keyword searches conducted on Google.com in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found.

 


Via The Ayantek Team
Athena Catedral's insight:

Video & image results on the rise

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How to Secure Your WordPress Website and Keep It Secured

How to Secure Your WordPress Website and Keep It Secured | Integrated Marketing Technologist | Scoop.it

How to Secure Your WordPress Website and keep it secured? Follow these steps on how to secure your Wordpress website and keep your Wordpress website secured.


Via Kamal Bennani
Athena Catedral's insight:

Security is a necessity

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Social Media and SEO: 7 Differences Between Social and Search [Infographic]

Social Media and SEO: 7 Differences Between Social and Search [Infographic] | Integrated Marketing Technologist | Scoop.it

Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience.

 

They’re both about connecting with people. They both benefit from research and data. 


Via Antonino Militello
Athena Catedral's insight:

Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds

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Marco Favero's curator insight, June 12, 6:25 PM

aggiungi la tua intuizione ...

2DiFore Marketing Solutions's curator insight, June 13, 7:41 AM

Make your Friday the best it can be!!!

Axel Bartorello's curator insight, July 9, 8:26 AM

Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!

Rescooped by Athena Catedral from Social Media and Internet Marketing
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Brands, Meet Your Customer Of 2015

Brands, Meet Your Customer Of 2015 | Integrated Marketing Technologist | Scoop.it
Brands, Meet Your Customer Of 2015 [INFOGRAPHIC]

Via Manish Dhane
Athena Catedral's insight:

Because you won't win them over if you don't know them. Get to know the customer of the future... 

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Rescooped by Athena Catedral from SEO and Social Media Marketing
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Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Long-Term SEO: Sustainable Tactics, Strategies & Solutions | Integrated Marketing Technologist | Scoop.it

“SEO has changed dramatically in the past several years, and with increasing emphasis by Google in search quality, the Knowledge Graph and improving search quality, these changes are only likely to accelerate,” “What it means for publishers is that they need to focus their SEO strategies on where Google is going, not on ‘what works now.’

 

Read More: http://searchengineland.com/long-term-seo-sustainable-tactics-strategies-solutions-186535


Via Antonino Militello
Athena Catedral's insight:

If you plan to make your company & website last for a long time, might as well make your SEO last too... Sustainable is the key word

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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Integrated Marketing Technologist | Scoop.it
A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.

Via Tina Cook
Athena Catedral's insight:

Twitter tips that make sense

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Facebook To Begin Rolling Out New Ad Campaign Structure March 4

Facebook To Begin Rolling Out New Ad Campaign Structure March 4 | Integrated Marketing Technologist | Scoop.it
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.

Via Manish Dhane
Athena Catedral's insight:

New ways to market

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CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

CALLS to ACTION - 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons | Integrated Marketing Technologist | Scoop.it
Editor's Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive -- Copyblogger's live content marketing event in Ma

Via Peg Corwin
Athena Catedral's insight:

Realistic and practical tips to improve CTA clickability

 

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Peg Corwin's curator insight, November 23, 2013 6:46 PM

Improve your CALL TO ACTION BUTTONS with these tips:


 -  Use contract to create buttons

 -  Make CTAs simple

 -  Make buttons look like buttons

 -  Use the first person in button copy

 - Take advantage of "click triggers"  (Click to see 9 examples)

 -  When people are ready to buy, step it up.


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