Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.
The analysis was based on data from millions of keyword searches conducted on Google.com in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found.
“SEO has changed dramatically in the past several years, and with increasing emphasis by Google in search quality, the Knowledge Graph and improving search quality, these changes are only likely to accelerate,” “What it means for publishers is that they need to focus their SEO strategies on where Google is going, not on ‘what works now.’
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.
All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.
Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:
- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.
- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.
- (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
Athena Catedral's insight:
In the digital marketing revolution, marketing reconnaissance will give you a tactical advantage
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