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Rescooped by Athena Catedral from Ayantek's Social Media Marketing Digest!

Google Universal Search Trends

Google Universal Search Trends | Integrated Marketing Technologist |

Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.


The analysis was based on data from millions of keyword searches conducted on in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found.


Via The Ayantek Team
Athena Catedral's insight:

Video & image results on the rise

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Rescooped by Athena Catedral from The Marketing Technology Alert!

6 Basic Tips to Improve WordPress for SEO and the User Experience - Search Engine Watch

6 Basic Tips to Improve WordPress for SEO and the User Experience - Search Engine Watch | Integrated Marketing Technologist |
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.




Downloading and installing WordPress isn't enough to make the site successful for SEO, security, and performance. But the following basic tips will improve your WordPress site for SEO and the user experience:

Remove Some WordPress DefaultsSet Your PermalinksAdd Some Update ServicesWordPress Homepage: Blog Posts or a Static Page?Customize Media SettingsUse Google Analytics
Via marketingIO
Athena Catedral's insight:

One of the most popular platforms online, with 1 in 6 websites being hosted by Wordpress. Since news of Wordpress hacking have been coming up these days, best to be both optimized and vigilant. Some pragmatic tips on Wordpress SEO, security and performance

marketingIO's curator insight, April 22, 2013 7:07 AM

A wonderfully helpful article for WordPress users. The tips are easy to follow, and the benefits significant. Please click through for the details.

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Cate Ferguson's curator insight, October 20, 2013 9:42 PM

Understanding more about the default settings in your wordpress install is important.  Sometimes these settings will suit your needs and sometimes they won't.  


This article will explain what they are and why and will give you the opportunity to decide whether to change them or not.


Good simple advice, not too long and easy to understand and implement.

ephotographythemes's curator insight, October 17, 2014 9:20 AM

Improve the User Experience