Integrated Marketing Management (IMM)
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What big data means for marketing decision making

What big data means for marketing decision making | Integrated Marketing Management (IMM) | Scoop.it
Will big data revolutionise your marketing approach?
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All About Analytics: How to Segment Social Media Users ...

All About Analytics: How to Segment Social Media Users ... | Integrated Marketing Management (IMM) | Scoop.it
Customer Analytics, Supply Chain Analytics, Next Best Offer, Next Best Action, Consumer Behavioral Prediction, Social Analytics, Social Media Analytics, Location based Analytics, SoLoMo Analytics, Predictive Modelling, PMML, Statistical Models,...
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TiffanyStJames's curator insight, April 29, 2013 8:59 AM

Within your own frameworks denote actions to create movement from one category to another. Specify who are your key targets and understand how you can engage more of a type of person

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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss | Integrated Marketing Management (IMM) | Scoop.it

The retail industry has recognized that although consumers tend to be very loyal to their brands and their stores, critical events in the lives of their customers can shift those loyalties.

 

Event-driven marketing mines transactional data for signs that customers are, for example, buying a home, getting married or having a baby. Campaigns are then sprung into action to retain and upsell customers at those critical times.

 

The success of such programs, including the highly publicized instance of a leading retailer that inadvertently alerted a woman's father to her pregnancy, prompted us to examine the possibilities for event-driven marketing within the business-to-business (B2B) space. After all, businesses can also be pregnant with opportunities... for the savvy organizations that detect them first.



Read more: http://www.marketingprofs.com/articles/2013/10592/b2b-event-driven-marketing-triggers-your-analytics-shouldnt-miss#ixzz2RChS12EC


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 22, 2013 10:54 AM

Describes some basics about how to measure the effects of events on marketing activities.