Integrated Marketing PRIMER by Digital Viscosity
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Integrated Marketing PRIMER by Digital Viscosity
A look at the latest trends in Integrated Modern Marketing.
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Why Good Unique Content Needs to Die - Whiteboard Friday

Why Good Unique Content Needs to Die - Whiteboard Friday | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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Should retailers and travel firms bid on brand terms? Bing says 'yes'


Via Alexandre Guapyassu
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Should you outsource social media or handle it in-house?

Should you outsource social media or handle it in-house? | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Each approach has pros and cons that vary according to the particulars of your business and target audience. Here are the key issues you should look at before deciding.
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Facebook Now Lets People Call Businesses From News Feed Ads

Facebook Now Lets People Call Businesses From News Feed Ads | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
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Marriott's Autograph Collection Launches Celebrity Q&A Video Series

Marriott's Autograph Collection Launches Celebrity Q&A Video Series | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Autograph Collection Hotels launched a new content campaign called The Individualists this week, in partnership with Variety magazine’s Actors on Actors vi
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Why Do Travelers Abandon Their Online Bookings?

Why Do Travelers Abandon Their Online Bookings? | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
A new survey by SalesCycle gets into the heads of travelers and looks at why they abandon their online bookings.
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How Brick-and-Mortar Brands are Using the Apple Watch | Street Fight

How Brick-and-Mortar Brands are Using the Apple Watch | Street Fight | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially
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New: Google Lets You Bookmark Local Places From Search Results

New: Google Lets You Bookmark Local Places From Search Results | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Clicking on the star icon adjacent to a place name in local box saves the location to Maps and directions suggestions.
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Do Fortune 500 Sites Meet Google's Mobile Standards? - eMarketer

Do Fortune 500 Sites Meet Google's Mobile Standards? - eMarketer | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Fortune 500 websites have their work cut out for them if they want to avoid being hurt by Google's mobile algorithm change, as nearly half don't meet the search engine's mobile standards. Google's stronger stress on mobile optimization coincides with mobile's increasing share of traffic on the search engine—nearly 50% in Q1 2015, according to recent research.

Via Alexandre Guapyassu
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The 3 Steps to Marketing Success in 2015 - Entrepreneur

The 3 Steps to Marketing Success in 2015 - Entrepreneur | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
All signs point to the growing importance of social media, email and mobile devices for effective marketing.
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How to measure the success of your digital marketing campaign - Information Age

How to measure the success of your digital marketing campaign - Information Age | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Follow these simple rules to measure how well you're reaching out to your prospective digital customers
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Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions

Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance as one metric to determine the price for
advertisements on the site.
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10 Practical Tips For Using Geo-Location To Reach Your Target Audience

10 Practical Tips For Using Geo-Location To Reach Your Target Audience | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.
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7 Tips For Launching A Video Marketing Strategy

7 Tips For Launching A Video Marketing Strategy | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.
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Google Adds Tweets To Its Mobile Search Results

Google Adds Tweets To Its Mobile Search Results | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Google has added Tweets to its search results on mobile, via the official Android and iOS Google apps, as well as on mobile browsers. The search results can..
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Creative Digital Marketing Is Ok, But Test Everything

Creative Digital Marketing Is Ok, But Test Everything | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Bill Bernbach's ideas on advertising and creativity still resonate today, but should no longer exist outside of the realm of testing and science.
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Top 10 Luxury Hotel Brands in Digital | L2: The Daily

Top 10 Luxury Hotel Brands in Digital | L2: The Daily | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
With powerful new entrants looming and a rapid increase in travelers adopting mobile devices for research and booking, Luxury Hotel brands must harness all the right digital tools ...
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Google's New Search Analytics for SEO Analysis [@SmartInsights alert] - Smart Insights Digital Marketing Advice

Google's New Search Analytics for SEO Analysis [@SmartInsights alert] - Smart Insights Digital Marketing Advice | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
10 things you need to know about Search Analytics - Google's new tool for Keyword Ranking reports Rating of value of tool: Recommended link: Google's annou. Marketing topic(s):SEO analytics. Advice by Dave Chaffey.
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Mobile devices are now the main source of Google search traffic

Mobile devices are now the main source of Google search traffic | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Which means mobile-friendly ads are more important than ever.
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Google Takes On Pinterest With Google+ Collections

Google Takes On Pinterest With Google+ Collections | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
New feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
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36 Tools and Tips for Social Media Marketers |

36 Tools and Tips for Social Media Marketers | | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Here are the best tips and tools I shared on the Social Media Marketing podcast this year.
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Attention Hoteliers: 17 Ways You Can Use Instagram To Promote Your Hotel

Attention Hoteliers: 17 Ways You Can Use Instagram To Promote Your Hotel | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
How hotels can use InstagramThey say a picture is worth a thousand words. For hotels, the stakes are much higher. In the hospitality industry, a picture can be worth thousands of dollars in bookings.With more than 50% of hotel bookings done over the Internet, the importance of giving potential guests a rich visual experience is more apparent than ever. Plus, considering the influence of social media on hotel bookings, its importance for hotel managers to leverage photo-driven social platforms to generate more sales for their hotels.When it comes to photo-sharing social networks, the rivalry i
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How to think about branding and digital marketing for a B2B company? - YourStory.com

How to think about branding and digital marketing for a B2B company? - YourStory.com | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
Businesses selling to businesses (B2B) are often in two minds about digital marketing and branding. And these are not just technology product startups. I o
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Jon Ronson: How to ruin your life in 140 characters

Jon Ronson: How to ruin your life in 140 characters | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
So, you tweet something stupid and insensitive — and then the whole world starts calling for your head.
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Mobile Devices Generate 25% of U.S. Digital Travel Transactions

Mobile Devices Generate 25% of U.S. Digital Travel Transactions | Integrated Marketing PRIMER by Digital Viscosity | Scoop.it
These four charts, below, from ad tech company Criteo's latest quarterly "State of Mobile Commerce" report explain it all. According to the latest report f
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