Integrated Marketing Communications Sem 1
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Jandals in posters: Saatchi keeps the summer going with new L&P campaign (via. StopPress)

Jandals in posters: Saatchi keeps the summer going with new L&P campaign (via. StopPress) | Integrated Marketing Communications Sem 1 | Scoop.it

Via Nicole Smith
Iunisi Vaiaku's insight:

L&P is able to bring out not only attention to consumers and the public eye but also good at bringing out the kiwi culture and really understanding consumer insight! awesome job. we should be able to see more and more of imc campgains like this in auckland, new zealands only concrete jungle.

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melanie Cottrell's curator insight, May 5, 2014 4:34 AM

Think Saatchi and Saatchi have chosen a fantastic direction with the marketing campaign.  The executed the idea of ' Holding on to Summer" by having customers poster and adshells scattered around auckland with removeable towels and jandals. They work great together as a primary and secondary medium source. 

 

Kiwis love the summer and especially having the warm weather we have currently, it enforces and remind kiwis of fond fun memories they have had during summer. 

 

creative director Guy Roberts said that "for many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

Bayley Lord's curator insight, May 15, 2014 9:56 PM

This is such a creative way on marketing a brand and product. especially for New Zealand, it is a new idea that has never been done before. I think that using different vehicles through IMC, it has developed into more than just a campaign but has turned into a memory. L&P have differently been very successful in being creative and implementing a more originally idea. this is very good way to market a brand and capture people attention.

Anna-Gabriella's curator insight, May 16, 2014 12:48 AM

This is an example of an engaging interactive marketing communication advertisement. It has evidently conducted in depth market research to identify its target audience.

I believe this advertisement is based around the idea of a typical Kiwi summer and the interests which compel them. 

It is interactive with how they attract attention through the bright and happy colours, also, the posters that enabled the public to pull off a pair of jandals, which then they were able to wear and attach meaning and a connection to L&P. To keep up with the jandal demand they have said they would continuously reimburse the posters to avoid public disappointment.

They are using the element of surprise to catch the public and medias attention which keeps the public guessing and adds to interest.

All around a very well though of IMC campaign utilising all the right methods in order to attract the right attention, resulting in brand equity.
 

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Unbelievable Bus Shelter | Pepsi Max. #LiveForNow

Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.

 

A stop on New Oxford Street was rigged with hidden digital technology that tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.

 


Via JWT_WOW
Iunisi Vaiaku's insight:

Pepsi Max with a great advertising campgain! unbelievable experiences!! this is going to go viral soon. An example of how marketers get consumer good consumer engagement and creating awareness on social media. watch this space!

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The Frighteningly Intelligent Marketing of "Carrie" [VIDEO]

The Frighteningly Intelligent Marketing of "Carrie" [VIDEO] | Integrated Marketing Communications Sem 1 | Scoop.it
The remake of "Carrie" has inspired some marketing genius that's going viral: a live marketing stunt in the West Village is garnering millions of views on YouTube.

Via Thomas Faltin
Iunisi Vaiaku's insight:

Great video and article shows  a possible breakthrough of how the horror industry films might want to market out or do advertising! Marketing that test emotions of humankind?

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Iunisi Vaiaku's curator insight, March 18, 2014 11:50 PM

Great video and article shows  a possible breakthrough of how the horror industry films might want to market out or do advertising! Marketing that test emotions of humankind?

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Beyoncé Shows How Social Media is Changing Marketing

Beyoncé Shows How Social Media is Changing Marketing | Integrated Marketing Communications Sem 1 | Scoop.it
The artist turned to Instagram and Twitter instead of traditional marketing methods to spread the word about her album release.
Beyoncé has flipped the traditional marketing model on its head.

Via Thomas Faltin
Iunisi Vaiaku's insight:

Its a good article that shows how powerful social media is in marketing, but if you only do it right. Beyonce did!

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Tunnel Media Adverts

A friend saw this last week on the Subway in China - smart use of #DigitalOOH advertising http://t.co/ydiB6UvUI2

Via Paul Squirrell
Iunisi Vaiaku's insight:

How China is able to expose their advertising to their consumers even while on the train! 

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Paul Squirrell's curator insight, July 16, 2013 5:11 AM

This is pretty cool - shame the two passengers shown seem totally un interested! ;-)

Juanna-Lisa Hospedales's curator insight, August 9, 2013 12:05 PM

this is creative

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Karl Lagerfeld goes digital with new Chanel flagship store

Karl Lagerfeld goes digital with new Chanel flagship store | Integrated Marketing Communications Sem 1 | Scoop.it
@Marcoms2014

Karl Lagerfeld is looking to dominate the digital shopping space by installing iPads into the changing room walls of the new Chanel flagship store.

 

Customers who visit the store, which opened last Friday (14 March) on London’s Regent Street, will be able to take a changing room ‘selfie’ as they try on clothes, apply a variety of filters and then share the picture on Facebook and Twitter or via email.

 


Via JWT_WOW
Iunisi Vaiaku's insight:

Possibly a good way to engage with consumerS instantly, and also creating brand awareness even! 

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Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up

Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up | Integrated Marketing Communications Sem 1 | Scoop.it
Here's one baby that no one's expecting.

 

Steve Neta's insight:

This video caught my attention as it made national news headlines across North America today. Call it marketing, a publicity stunt, a bad prank – or as some in the marketing world call it, “prankvertising”. It creates some good food for thought. The prank was staged in New York City and it tempted the good will of passers-by with what appeared to be an abandoned baby carriage. When a good Samaritan checks on the carriage, the “Devil Baby” sits up and screams at him or her – at times the remote-controlled carriage would chase them as well.

 

At face value, this prank achieved what was intended – it got people across the continent talking about the stunt and linked it to the movie, Devil’s Due. However, it raises an interesting question in these types of marketing “stunts”: How much is too much?

 

On one hand, video of this prank went viral and drew a ton of publicity. On the other hand, it took unsuspecting well-meaning people and gave them quite a scare – all while filming it to be later shown to the world. David Gianatsio of AdWeek notes that these efforts “can be invasive, sadistic and potentially risky.” The risks can be many because, as Gianatsio’s article points out, reactions from non-actors can be real. There are risks in people getting hurt, legal liabilities, and causing traumatic consequences.

 

There are friendlier versions of prankvertising, but what is the true value in stunts that trade on fear and verge on obscenity? One cannot deny that they attract attention – in just one day, “Devil Baby Attack” has garnered nearly 16.5 million views. What really needs to be considered is “how much is too much?” There can be a fine line to walk between getting attention and being offensive.


Via Joachim Scholz, PhD
Iunisi Vaiaku's insight:

A approach the horror film industry is trying to market out horror films. Good article about the ethical side to how much is too far for advertisers and especially for this case with devil baby! Being punished for being morally good??

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The Frighteningly Intelligent Marketing of "Carrie" [VIDEO]

The Frighteningly Intelligent Marketing of "Carrie" [VIDEO] | Integrated Marketing Communications Sem 1 | Scoop.it
The remake of "Carrie" has inspired some marketing genius that's going viral: a live marketing stunt in the West Village is garnering millions of views on YouTube.

Via Thomas Faltin
Iunisi Vaiaku's insight:

Great video and article shows  a possible breakthrough of how the horror industry films might want to market out or do advertising! Marketing that test emotions of humankind?

more...
Iunisi Vaiaku's curator insight, March 18, 2014 11:52 PM

Great video and article shows  a possible breakthrough of how the horror industry films might want to market out or do advertising! Marketing that test emotions of humankind?

Rescooped by Iunisi Vaiaku from Digital-News on Scoop.it today
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Beyonce's new 'no promotion' marketing - CNN (blog)

Beyonce's new 'no promotion' marketing - CNN (blog) | Integrated Marketing Communications Sem 1 | Scoop.it
Inc.com
Beyonce's new 'no promotion' marketing
CNN (blog)
Beyonce's new 'no promotion' marketing. (CNN) - Singer Beyonce may be the first artist whose most successful marketing gimmick, was no marketing at all.

Via Thomas Faltin
Iunisi Vaiaku's insight:

Consumers don't really want the hype in promotion! Good interview on how beyonce nearly didn't use promotion at all!

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Coca-Cola Social Media Guard

by Coca-Cola © 2014 The Social Media Guard takes the "social" out of media and puts it back into your life. Did you know that the world spends 4 millions yea...
Iunisi Vaiaku's insight:

Coca Cola top brand saying social media isnt good and get back to real life but while telling us on SOCIAL MEDIA?

 

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