L&P is able to bring out not only attention to consumers and the public eye but also good at bringing out the kiwi culture and really understanding consumer insight! awesome job. we should be able to see more and more of imc campgains like this in auckland, new zealands only concrete jungle.
Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop.
A stop on New Oxford Street was rigged with hidden digital technology that tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.
Pepsi Max with a great advertising campgain! unbelievable experiences!! this is going to go viral soon. An example of how marketers get consumer good consumer engagement and creating awareness on social media. watch this space!
Karl Lagerfeld is looking to dominate the digital shopping space by installing iPads into the changing room walls of the new Chanel flagship store.
Customers who visit the store, which opened last Friday (14 March) on London’s Regent Street, will be able to take a changing room ‘selfie’ as they try on clothes, apply a variety of filters and then share the picture on Facebook and Twitter or via email.
This video caught my attention as it made national news headlines across North America today. Call it marketing, a publicity stunt, a bad prank – or as some in the marketing world call it, “prankvertising”. It creates some good food for thought. The prank was staged in New York City and it tempted the good will of passers-by with what appeared to be an abandoned baby carriage. When a good Samaritan checks on the carriage, the “Devil Baby” sits up and screams at him or her – at times the remote-controlled carriage would chase them as well.
At face value, this prank achieved what was intended – it got people across the continent talking about the stunt and linked it to the movie, Devil’s Due. However, it raises an interesting question in these types of marketing “stunts”: How much is too much?
On one hand, video of this prank went viral and drew a ton of publicity. On the other hand, it took unsuspecting well-meaning people and gave them quite a scare – all while filming it to be later shown to the world. David Gianatsio of AdWeek notes that these efforts “can be invasive, sadistic and potentially risky.” The risks can be many because, as Gianatsio’s article points out, reactions from non-actors can be real. There are risks in people getting hurt, legal liabilities, and causing traumatic consequences.
There are friendlier versions of prankvertising, but what is the true value in stunts that trade on fear and verge on obscenity? One cannot deny that they attract attention – in just one day, “Devil Baby Attack” has garnered nearly 16.5 million views. What really needs to be considered is “how much is too much?” There can be a fine line to walk between getting attention and being offensive.
A approach the horror film industry is trying to market out horror films. Good article about the ethical side to how much is too far for advertisers and especially for this case with devil baby! Being punished for being morally good??
Inc.com Beyonce's new 'no promotion' marketing CNN (blog) Beyonce's new 'no promotion' marketing. (CNN) - Singer Beyonce may be the first artist whose most successful marketing gimmick, was no marketing at all.
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