Integrated Marketing Communications - Milestone 2
24 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Abby Sy Roldan
Scoop.it!

New Media Knowledge - The power of integration

New Media Knowledge - The power of integration | Integrated Marketing Communications - Milestone 2 | Scoop.it
New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK
Abby Sy Roldan's insight:

'Marketing integration is essentially creating core creative ideas that can be adapted across every medium'. As stated in the article, integration is essential. It is important to ensure that the same message is communicated across all channels that the brand is using to communicate to its consumers. In the late 1960s the advertising industry has adopted television and this has changed the way marketers advertise their brands. Because there is now a lot of information out there on brands, consumers are now doing a lot of information search in making their purchase decision and not relying on advertising. Word of mouth is becoming a trusted source of information. With the growth of technology, it gives marketers new ways to communicate with consumers. With the integrated of message across all media and the growth of technology, it is important to keep in mind the need for new innovative ideas is also essential to cater the different and ever-changing needs of consumers.

more...
Virgilio Lamaignere's comment, September 20, 2013 6:50 PM
I agree, Abby. Marketing has benefiting from new technologies and finding new ways to connect with their audience. The challenge is to integrate these messages through multiple channels and audience.
Thomas James's comment, September 25, 2013 6:10 AM
@Abby. Agree fully i think the most important thing to keep in mind when using various marketing strategies is that the same image for the company is portrayed as this allows for loyalty to be created along with effective marketing by targeting your target audience. I also believe and agree with you that with all these new channels technology wise it is becoming more difficult to integrate these messages.
Callum Wood's comment, September 26, 2013 6:59 AM
@Abby, i agree that integration is essential. brands need to have a creative idea that will be adaptable across all advertising mediums in order to portray the same message of the brand. i also agree that it is important to keep in mind the need for new innovative ideas for the constantly changing consumer needs
Rescooped by Abby Sy Roldan from IMC: The power of ideas : integration across all media. Direct marketing : the ultimate in consumer engagement?
Scoop.it!

10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog

10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog | Integrated Marketing Communications - Milestone 2 | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.

Via Ali A. Sabkar, PHAM THU NGA
Abby Sy Roldan's insight:

I found this article very interesting as it is very useful piece of information for businesses that are advertising their brands and services on Facebook. This article discusses how businesses can increase consumer engagement using Facebook pages. Facebook pages is such a wonderful tool for businesses these days, since Facebook is a global and popular social networking site which has millions of users, why not advertise your brand on Facebook? Facebook pages allows businesses to utilize marketing communication mix by having functions such as coupons and help you track customer engagement. The article discusses useful tips such as when to post, how often to post, how long the post should be etc to gain more consumer engagement with the brand or service. Overall, this is an interesting and useful read for businesses using Facebook to communicate with its customers. 

more...
Gregory Farr's curator insight, September 26, 2013 9:19 PM

This article is very good for those interested in marketing through Facebook. Facebook is the largest social media website and can be successfully used to attract a large audience. This article gives great pointers of how you can use the built in Facebook stats to maximize the potential of your marketing. Using Facebook is a good place to start but to get the most out of it you need to work out what timing of which days is best to reach which consumers. If your posts are being released at midnight most the potential market may be asleep and never see your advertisement where as you might gain an exceedingly large viewer base on a Friday night. Using coupons and promotions are other successful ways to get more viewers to your product. Overall i think this article is excellent for any company thinking about using social media as it gives that more in depth look into how to fully maximize potential 

Ashleigh Nicol's comment, September 26, 2013 10:24 PM
I think those companies and brands that are thinking about marketing through Facebook need to be careful. This is because some of their efforts may go unnoticed by users of the site. Facebook is one of the largest social media platforms however from personal experience I know the adverts and marketing can be tiresome and annoying. I at times find myself completely ignoring them because I'm not on that site to shop, I will specifically go to online shopping sites for that sort of media.
Dallan Milich's curator insight, October 1, 2013 10:25 PM

The article would be in my opinion the best article to read for a company wanting to explore the social media network called Facebook. The article gives 10 tips on how, when and what kind of posts you should be creating in order to achieve maximum engagement on your Facebook page. The tips that made the most sense to me were based around the time of posting, which was during the week, normally when people are bored as we all normally have busy weekends. The other tip was about how much to post, like emails your don’t want to receive too much otherwise you’ll most likely end up getting annoying and deleting them, they say 1-4 posts a week produces 71% higher engagement than if you were to post 5+.

Rescooped by Abby Sy Roldan from Shit Happens
Scoop.it!

The Fortune 500 Finally Get the Benefits of Blogging/Social Media Marketing

The Fortune 500 Finally Get the Benefits of Blogging/Social Media Marketing | Integrated Marketing Communications - Milestone 2 | Scoop.it

Well it’s about time. It only took them 5 years, but it looks like the top U.S. companies are finally jumping on the blogging/social media marketing bandwagon. At least that’s the upshot of this year’s installment of the annual study on social media adoption on the part of Fortune 500 companies conducted by the University of Massachusetts at Dartmouth Center for Marketing Research.


As the above graphic from the study illustrates, after steadying for a few years, corporate blogging is on the rise in 2012.

 

Here’s something interesting. Since the UMass Dartmouth study began tracking data in 2008, rank has influenced adoption of blogging in the Fortune 500, with corporations ranking in the top 200 out-blogging those in the bottom 200. This trend held steady in 2012, with 54% of all Fortune 500 blogs coming from the top 200 corporations, and 28% coming from those ranked 300-500.


Even though only 28% of the Fortune 500 seem to be accepting the benefits of blogging, those companies that have are doing it right. Fully 90% of the F500 companies that blog encourage comments, have RSS feeds, and take subscriptions. Here’s an excerpt from an abstract of the study:


“It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions.” 


TWITTER
According to the study, nearly three-quarters (73%) of the F500 have corporate Twitter accounts and have tweeted in the past month, an 11% increase over last year. Significantly, every one of the top 10 companies (Exxon, Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Berkshire Hathaway, Fannie Mae, Ford Motors and Hewlett-Packard) consistently post on their Twitter accounts.


FACEBOOK
Surprisingly, Twitter edges out Facebook in the percentage of F500 companies using their social network: just two-thirds (66%) of the F500 are now on Facebook, an 8% increase since last year. Further, only 8 of the top 10 companies (Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Fannie Mae, Ford Motors and Hewlett-Packard) have Facebook Pages. Exxon and Berkshire Hathaway are still holding out (come on, Warren, time to create a FB company profile!).


NEW SOCIAL MEDIA=SOCIAL VISUAL
In another shocker, the UMass Dartmouth study found that the F500 are actually starting to see the utility of social visual marketing platforms such as YouTube and Pinterest. Roughly 62% of the top 500 companies have a YouTube account, and 11 of them (2%) are on Pinterest. In an ironic twist, 1 of the 11 happens to be Eastman Kodak.


THE BOTTOM LINE
In spite of a relatively sluggish adoption curve relative to SMBs, the UMass Dartmouth study suggests the Fortune 500 are finally coming around to the obvious merits of social media marketing. Considering their massive reach, this should’ve been a more intuitive relationship earlier on, especially given the many ways social media can benefit these companies, from fostering direct consumer engagement and promoting online content marketing campaigns, to facilitating less-marketing-centric initiatives like hiring and fundraising.


In any event, this is good news for the small or medium-size business owner or marketer, if only anecdotally. When the top 500 companies in the U.S. start moving their massive resources to further integrate social media marketing into their existing operations, it is a powerful affirmation that SMBs should be doing so too.

 

To riff on the famous EF Hutton commercial: when the Fortune 500 talk, people listen.

 


Via Jordi Altesa
Abby Sy Roldan's insight:

 This article discusses the successes of why Fortune 500 are now using social mdia to connect with their customers. Using social media is beneficial for business as it allows consumer engagement and help effectively promote brands. Social media platforms such as Facebook, Twitter, Youtube and Pinterest. Social media has made opportunities for businesses to reach their consumers directly than before. If utilised right, businesses will become successful in creating brand loyalty through engagement with its customers.  

more...
Onnie Wongchanon's curator insight, September 26, 2013 9:45 PM

This is an interesting article about a market research done in America by the University of Massachusetts at Dartmouth. The research focuses on the use and adoption of leading companies in America terms of blogging and social media. Their research comprised of the Fortune 500 companies. Since the start of the research in 2008 there has been an increase from 16% to 28% of usage. As at 21 there are at least 73% of companies that have a corporate Twitter account and 66% of which have a Facebook account. Alongside these two major social media tools companies also take advantages of YouTube and Pinterest to show of videos and pictures. Ultimately it is a sign that companies are now using social media and blogging as a tool of communicating to customers. 

Josh Leuenberger's comment, September 26, 2013 11:10 PM
@Curtis Milner I agree with where you are coming from, why did it take companies so long to jump on to social media pages such as Facebook. So many people are connected and linked through Facebook and other social media pages. It is almost a shock that it did take companies five years to join up to them. Social media advertising is an extremely large market almost every day consumers are looking at social media pages where a company could easily be advertised all over social media pages. It also opens up direct marketing and open up the options of customer responses. As Curtis has said it is adapting the information from these social media sites and putting them to use. Are the tools that make a company successful as they can create a product or service that appeals to customers specifically.
Josh Leuenberger's comment, September 26, 2013 11:11 PM
@Curtis Milner I agree with where you are coming from, why did it take companies so long to jump on to social media pages such as Facebook. So many people are connected and linked through Facebook and other social media pages. It is almost a shock that it did take companies five years to join up to them. Social media advertising is an extremely large market almost every day consumers are looking at social media pages where a company could easily be advertised all over social media pages. It also opens up direct marketing and open up the options of customer responses. As Curtis has said it is adapting the information from these social media sites and putting them to use. Are the tools that make a company successful as they can create a product or service that appeals to customers specifically.
Rescooped by Abby Sy Roldan from Week 7; The power of ideas, integration across all media
Scoop.it!

Effective multichannel marketing campaigns

Effective multichannel marketing campaigns | Integrated Marketing Communications - Milestone 2 | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.

Via Jillian Hor Maelynn
Abby Sy Roldan's insight:

This article discusses six examples of successful multichannel marketing campaigns. Effective multichannel marketing campaigns use media in a creative and innovative way to their communication strategy. First Direct advertisings' campaign involved both visual with underground track projections in train stations. and also consumer engagement as it allowed different people to comment on the advertisement. With Topshop, they use social media in a new and exciting way to create customer engagement. Engaging consumers with the brand is important in building that brand loyalty. Thus increasing and maintaining brand equity. The campaigns use technology to their advantage to gain consumer engagement with the brand. Using different medias such as billboards, direct mail, social media such as Facebook and Twitter.

more...
Jacinda Alexander's comment, September 26, 2013 8:21 PM
I enjoyed reading this article about effective multichannel marketing. This article has discussed 6 companies that have used multichannel and have become successful. I agree with Victoria that by using various different marketing channels it will gain consumers attention and therefore the target market will work effectively.
Josh Leuenberger's comment, September 26, 2013 9:43 PM
@Curtis Milner I still think that integrating with consumers on a personal level is an extremely affective way of building a relationship with customers. Where customer response is involved, customer response can dramatically improve aspects of a product or service. A business may have an idea of how to develop and market a product. But may not specifically have a product or service that is attractive to a consumer. But a customer response can help with the improvement of this issue as the response or feedback can help adjust specific aspects of a product. In the end direct marketing can be the most affective way of gaining customers as it is something that the customer is most likely to want and therefore making it a successful idea.
James Bradley's curator insight, September 30, 2013 7:38 PM

This article showcases applications of how brands have used innovative ideas incorporating digital aspects of communication with physical presence to create a more rewarding experience for consumers. In doing so, these brands have created value for consumers while also increasing the coverage and brand equity through the campaigns mentioned. These campaigns successfully engaged consumers which created a creative way to communicate with each consumer participating but also the social network which consumers engaged with throughout the campaign.

Rescooped by Abby Sy Roldan from IMC The Power of Ideas: Integration Across all Media
Scoop.it!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Integrated Marketing Communications - Milestone 2 | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, Ilona Hussain
Abby Sy Roldan's insight:

I agree with this article that direct marketing allows marketers to reach consumers at a personal level. This is important in gaining that customer loyalty. Direct marketing is a cost-efficient method of the marketing communication mix to communicate with consumers. Marketers are opting to use direct marketing to communicate with consumers because of the growth of social media. Marketers are now trying to create an emotional relationships between the consumer and the brand to create a more stronger bond with them, in other words creating that brand loyalty. It allows to also gain consumer engagement and grow and develop the brand. 

more...
Norman Vaz's curator insight, September 26, 2013 7:49 PM

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts