An interesting info graphic representing how much social media really does influence business.Showing the statistics of online users to consumers, and how many of these online consumers use information on social media sites in terms of reviews, feedback, to gain an impression upon the company or product which influences on there purchasing decisions.
Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.
Breaking down on how social media has completely changed the marketing game, with this example of Ellen, Samsung, and Twitter. Which is one of the most brilliant product placement schemes we have seen, as although at first it seemed this was the spontaneous event at the Oscars orchestrated by Ellen. We concluded days after that it wasn't entirely unplanned and that Samsung had taken advantage and utilized such a crucial moment in the social media world. This article shows how social platforms have changed the now potential magnitude of a campaigns success. And how Samsung exampled this perfectly by showing the true value of product placement, by showing the mere experience provided by there product and not just the product itself.
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