Brand Communication & Social Media
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Rescooped by Matthew Wafer from Intergrated marketing communication
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How Social Media Influences Business [INFOGRAPHIC] - AllTwitter

How Social Media Influences Business [INFOGRAPHIC] - AllTwitter | Brand Communication & Social Media | Scoop.it
How Social Media Influences Business [INFOGRAPHIC]

Via kaitlin lelievre, Masaki Higo
Matthew Wafer's insight:

An interesting info graphic representing how much social media really does influence business.Showing the statistics of online users to consumers, and how many of these online consumers use information on social media sites in terms of reviews, feedback, to gain an impression upon the company or product which influences on there purchasing decisions.

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kaitlin lelievre's curator insight, May 13, 2014 10:20 PM

social media is out preforming trade shows and telemarketing in marketing leads and sale converstions

Masaki Higo's curator insight, May 14, 2014 5:57 AM

social media become more and more popular these days. As stated in the article, the impact of the social media is really significant in terms of how many users are involve in this phenomenon. Social media has become the part of our lives in the 21 century. Almost anything can be  done through internet nowadays. Looking back at how things used to be without internet where people had to spent more time off internet where internet was not the mainstream. To buy something we had to go to the store, advertisement was just around the print media, television or radio. The idea of social media is similar to the system of simplifying process of communication. We as a human is a greedy animal. Quicker way of communication, process, and the easiness of accessing information on the internet, managing multiple social media platforms with one account. These altered the life style of what we human being live and how business operates. When there is a demand, the supply comes in. Social media is one of the most innovative system that human has ever created and impacted our life style. I wonder what is the next thing that will change our life style and business in the near future.

Rescooped by Matthew Wafer from Integrated Marketing Communications (IMC)
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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing | Brand Communication & Social Media | Scoop.it

Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

 




Via Dugguri
Matthew Wafer's insight:

Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.

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Michelle Cordy's curator insight, June 5, 2013 8:14 PM

Is this helping or hindering our info-tention skills? How small is too small to be powerful? Is this a useful app for children?

Daniel Gate's curator insight, May 14, 2014 6:45 PM

One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.

Sky Pirate's comment, September 25, 2014 3:23 AM
I think that with the advent of new media in marketing, the attention span of consumers has decreased because of the large amount of differentiating communication messages consumers are exposed to on social media platforms. So I do believe that 7 second vines will change the face of marketing, in particular advertising.
Rescooped by Matthew Wafer from Intergrated marketing communication
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The greatest product placement ever? - FullStart

The greatest product placement ever? - FullStart | Brand Communication & Social Media | Scoop.it
For those in the marketing industry, product placement is nothing new. Iconic brands paying money to be showcased in high profile media is the name...

Via Thomas Faltin, Masaki Higo
Matthew Wafer's insight:

Breaking down on how social media has completely changed the marketing game, with this example of Ellen, Samsung, and Twitter. Which is one of the most brilliant product placement schemes we have seen, as although at first it seemed this was  the spontaneous event at the Oscars orchestrated by Ellen. We concluded days after that it wasn't entirely unplanned and that Samsung had taken advantage and utilized such a crucial moment in the social media world. This article shows how social platforms have changed the now potential magnitude of a campaigns success. And how Samsung exampled this perfectly by showing the true value of product placement, by showing the mere experience provided by there product and not just the product itself.

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Mathew Weir's comment, October 1, 2014 8:56 PM
Iconic brands paying money to be showcased in high profile media is the name of the game. With the advent of social media, these product placements have gotten bigger, crazier and more expensive. Known as the selfie of all selfies it took the general public almost a week to realise that this act was not just a spur of the moment thing but was really just a clever marketing tactic by Samsung and ultimately boosted sales
Payton Cox's curator insight, October 5, 2014 2:32 AM

I completely agree with this, the Oscar selfie orchestrated by Ellen DeGeneres and Samsung was sheer brilliance! The reason it was so successful was that it actually boosted sales for Samsung, which is the main objective of product placement. It did so because it focused on the experience the product provides (A-lister selfie) rather than the product itself.

Millie Watson's curator insight, October 19, 2014 8:27 PM

The collaboration between samsung and the oscars was an example of the one most successful product placement campaigns. Ellen took a selfie with multiple famous actors which was then posted on twitter and received over 3 million retweets. This response was huge publicity for samsung and with barely anyone realising that product placement was happening right in front of them

Rescooped by Matthew Wafer from Intergrated marketing communication
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The Fourth Screen: How Smartwatches Could Be Used for Ads

The Fourth Screen: How Smartwatches Could Be Used for Ads | Brand Communication & Social Media | Scoop.it
Will your wrist be the next billboard?

Via Sam Allard, Masaki Higo
Matthew Wafer's insight:

Quite an interesting article of how companies could spread through various new types of channels with the use of advertisements to reach its consumers.

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Sam Allard's curator insight, April 8, 2014 4:28 AM

Marketers are continuously trying to find new channels to advertise and entice new consumers. There have been many directions that marketers have attempted to use in the past, a fair amount have never got off the ground mainly because the user base isn't greater enough. Smart watches may be a new direction for marketers to progress and research once they gain a substantial user base. Or marketers could take a gamble now and work to perfect the technology in its early stages so that they can reap the benefits once they become a must have electronic device.

Masaki Higo's curator insight, May 14, 2014 5:28 AM

New Technologies have enabled a lot of possibilities for us marketer to open up some new opportunities in the context of Internet of everything. Integrated marketing communication will enable us to not only target but obtain information through these sensory devices that marketers can use as an advantage to make consumer's life much easier. Marketing communication was about the effectiveness of communication and insights. This tech will simplify the process of the system and provide insight through data of consumer's movement. From that point of view, sooner or later a new trend of advertising might emerge and change the life style of how we consume product though these devices