Facebook is making you buy things | Stuff.co.nz | Integrated Marketing Communications Introduction, Week 1 | Scoop.it

This is a story about advertising on the web.

Specifically, it's about ads on Facebook, a hugely popular free service that's supported solely through advertising, yet is packed with users who are actively hostile to the idea of being marketed to on their cherished social network.

Considering all of this, the best place to start is with your primary concern about web ads...