Integrated Marketing Communication (IMC) refers to integrating all the methods of brand promotion. Lets discuss the various components of integrated marketing communication in detail.
Crystal Ma's insight:
This is a great article that talk about the main purpose being to increase sales for the organisation and explain how integrated marketing communications affects brand promotion.it clearly says that IMC is all about promotion of the product or service, the company and its brand, the customer experience and the communication methods and promotional tools used to market effectively.
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