Integrated Marketing Communications(IMC) concept
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What is IMC?

What is IMC? | Integrated Marketing Communications(IMC) concept | Scoop.it
Whenever I think of Integrated Marketing and Communications (IMC) I like to use the example of riding a bicycle. We all know that in order to actually ride that bicycle and to reach your destinatio...
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Chontelle Ah-Ping's comment, August 15, 2013 5:50 PM
Making sense of concepts such as IMC is so much easier when it is explained using activities we can all relate to. We all know how to ride a bike, therefore we can attach the importance of each IMC aspect to the activities of riding a bike. Although I have an understanding of IMC, simplifying the concept is very engaging. I agree with you Vic, that IMC should be constantly managed so the brand is doing all it can to live up to its potential and the is appealing to its consumers in the right ways.
Anna Shen's comment, August 19, 2013 10:15 AM
The use of examples here relating to IMC are very easy to understand and allows me to grasps the importance of IMC. The use of the bike example is an excellent way in seeing this. I agree it is important to be successful in all parts of the IMC concept so that the business is able to reach maximum potential.
Brett Reid's curator insight, September 30, 2014 9:07 PM

Very interesting article. A deep yet simplified insight into understanding Integrated Marketing Communications (IMC) .The use of the bicycle as an example is something that can easily be related to. The combinations used in this article for IMC are easily visible when watching My Kitchen Rules. 

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Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy| Whitepapers | TechRepublic

Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy| Whitepapers | TechRepublic | Integrated Marketing Communications(IMC) concept | Scoop.it
For practitioners, Integrated Marketing Communication (IMC) has become widely accepted, has pervaded various levels within the firm, and has become an
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Crystal Ma's comment, March 21, 2013 5:15 AM
A short paragraph but clearly explains marketing is evolving toward a dynamic and evolutionary process, and prove that Integrated Marketing Communication has become widely accepted, has pervaded various levels within the firm
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Integrated Marketing Communications - Meaning and its Components

Integrated Marketing Communications - Meaning and its Components | Integrated Marketing Communications(IMC) concept | Scoop.it
Integrated Marketing Communication (IMC) refers to integrating all the methods of brand promotion. Lets discuss the various components of integrated marketing communication in detail.
Crystal Ma's insight:

This is a great article that talk about the main purpose being to increase sales for the organisation and explain how integrated marketing communications affects brand promotion.it clearly says that IMC is all about promotion of the product or service, the company and its brand, the customer experience and the communication methods and promotional tools used to market effectively.

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TSZ HA FUNG's comment, August 22, 2013 9:08 PM
IMC is an idea of use how company should promote and communication by change of time. Because of the development of technology, IMC encourage use multi – communication channel to expend the marketing segment and message exposure, also build 2 way communication with consumer to increase loyalty and relationship.
Yunqi Zeng's comment, August 22, 2013 11:37 PM
I agree with Lucy. IMC represents an efficient way of communicate with consumers which gathered many channels that are used in different situations. It build up closer relationship between the consumers and the companies.
Rachel Chen's curator insight, October 2, 2014 10:52 PM

A simple definition of Integrated marketing communication (IMC) refers to integrating all the methods of brand promotion to promote a particular product or service among targeted customers. articles are the easiest and quickest to understand. Integrated marketing communications is crucial for organizations to promote their brand well among the end users, not only against their external competitors but also in the log-term survival.