Integrated Marketing Communications & Digital Planning
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Integrated Marketing Communications & Digital Planning
Up-to-date Social Media Digital Strategies to increase your brand awareness, trial and consumers loyalty. Keys: creative content, well targeted digital media planning, measurable output.
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Signals by HubSpot - See who opens your emails

Signals by HubSpot - See who opens your emails | Integrated Marketing Communications & Digital Planning | Scoop.it

Signals gives you real-time notifications that will help you get the most out of your day by following up with real, interested prospects - not wasting your time wondering when and who to reach out to.


Via Peter Azzopardi
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Tested effective. BUT: Areas of improvement:compatibility w/safary or firefox, and apple e-mail....:(

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Peter Azzopardi's curator insight, October 10, 2013 6:53 AM

Free version for 200 notifications per month. Requires Chrome.

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Mobile commerce may need to shrug off NFC technology - QR Code Press

Mobile commerce may need to shrug off NFC technology - QR Code Press | Integrated Marketing Communications & Digital Planning | Scoop.it
NFC may be a hindrance to mobile commerce Mobile commerce is becoming much more than a passing trend.

Via Paulo Gervasio, Laetitia Chatelain
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Paulo Gervasio's comment, April 6, 2013 1:52 AM
The world is changing in a very rapid manner, M Commerce is moving along just fine and so is NFC, so are the other forms. People sometimes forget that truly revolutionary change takes time and the start maybe rocky, but if he idea is really good it will take root and prosper. .... Do people even remember how long it took for people to get used to ATM cards? or Credit cards for that matter!
Laetitia Chatelain's curator insight, April 30, 2013 11:15 PM

Can NFC keep up with rate of m-commerce growth?

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MWC 2012: Blippar launches 'Blipp to Buy' m-commerce via AR service - Mobile Entertainment

MWC 2012: Blippar launches 'Blipp to Buy' m-commerce via AR service - Mobile Entertainment | Integrated Marketing Communications & Digital Planning | Scoop.it
Mobile EntertainmentMWC 2012: Blippar launches 'Blipp to Buy' m-commerce via AR serviceMobile EntertainmentAR specialist Blippar seems to be unsatisfied with developing simple augmented reality ad campaigns, now unveiling the 'Blipp to Buy'...

Via Pekka Puhakka, Laetitia Chatelain
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Laetitia Chatelain's curator insight, April 30, 2013 11:30 PM

"Blipp to Buy" to be a "significant new sales channel for brands across the spectrum?"

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How Mobile Payments Will Evolve In the Next Several Years

How Mobile Payments Will Evolve In the Next Several Years | Integrated Marketing Communications & Digital Planning | Scoop.it

Mobile payments has become a mainstream tech topic in the last couple of years, mirroring the rise of smartphones and application stores. E-commerce is becoming m-commerce. The focus point of the buzz has been the evolution near-field communications as related to smartphones. The thing is, nobody in the payments industry expects NFC to be a player in mobile payments for years, if ever. In that case, what does the mobile payments ecosystem look like in the short term?

 

The current mobile payments market centers around several cores: direct carrier billing, mobile wallets, online and offline sales, mobile credit card readers and application stores. During meetings with various mobile payments experts and executives at CTIA last week, the most uttered phrase was "this is not something I would use to buy a fridge." Where are mobile payments going?


Via Nebojsa Stojanovic, Laetitia Chatelain
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Laetitia Chatelain's curator insight, April 30, 2013 11:34 PM

Dan Rowinski tackles the big question of the "Future of Mobile Payments."  This article from October 2011 is one of several which addresses how m-payments will evolve in the coming years.

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Givenchy looks to boost mcommerce with new app

Givenchy looks to boost mcommerce with new app | Integrated Marketing Communications & Digital Planning | Scoop.it
Givenchy app
French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.

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The rise of MCommerce in Business

The rise of MCommerce in Business | Integrated Marketing Communications & Digital Planning | Scoop.it

The rise of MCommerce in Business http://su.pr/1vxLix  #MobileInternet #smartphone #apps #Mobile #Business #tech #news

 

 


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Digital Marketing is the Future | Soshable | Social Media Blog

Digital Marketing is the Future | Soshable | Social Media Blog | Integrated Marketing Communications & Digital Planning | Scoop.it
Digital Marketing is the Future http://t.co/GFhSo7KFbm via @zite
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Best practices for mobile e-commerce

Best practices for mobile e-commerce | Integrated Marketing Communications & Digital Planning | Scoop.it

The web design field has gone through immense advancements and in some cases overhauls over the last decade. These advancements have undoubtedly introduced new technologies and innovations in order to make online consumer experience more pleasurable. However, they have also brought about new challenges as well, especially when it comes to mobile sites.


Ever since e-commerce websites went mobile, the playing field changed beyond recognition. New rules were made. Older ones were rewritten. And in some cases, traditional design approaches were abandoned altogether in favor of new versatile web design practices. These practices had one thing in common, to make mobile sites more responsive.


Today we’ll look at best practices for mobile e-commerce sites that new start-ups and even SMBs involved in e-commerce should pay attention to. These field-tested strategies essential for any designer working in this field.


Via Laetitia Chatelain
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Laetitia Chatelain's curator insight, April 30, 2013 11:12 PM

Strategies of 'best practices' for mobile e-commerce sites to enhance the customer experience

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#INFOGRAPHIC: Global #mobile #payments market to hit $490.9bn in 2015

#INFOGRAPHIC: Global #mobile #payments market to hit $490.9bn in 2015 | Integrated Marketing Communications & Digital Planning | Scoop.it

Travel reservations are the most common purchase via smartphones.

Go-Globe has compiled the m-commerce statistic and trends infographic, which claims more people will access the web from their mobile phones than PCs by next year.

It also shows that the value of mobile payment transactions around the globe will reach $490.9 billion in 2015, rising from $171.5bn this year, and that 80 per cent of mobile users prefer location-based ads to make them more relevant.

Meanwhile, 41 per cent of smartphone owners have made a purchase from their device, with travel reservations the most popular purchase, followed by clothing, food/beverages and toys/games with 17, 16, 15, and 11 per cent, respectively.

Check out the infographic below.

* Like what ME does? Make sure you sign up to our free daily news headline service by clicking here. You can also follow/like us on Twitter and Facebook...


Via Nebojsa Stojanovic, Laetitia Chatelain
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Laetitia Chatelain's curator insight, April 30, 2013 11:28 PM

Infographic on M-commerce Trends from November 2012

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Mcommerce spend rising, payment methods frustrate consumers

Interest in m-commerce is increasing from both consumers and retailers. A new report by Barclays Corporate shows consumer spending on mobile phones and tablets in the UK will rise significantly over the next few years although other research reveals consumer frustrations with mobile payment methods.


Via Nebojsa Stojanovic, Laetitia Chatelain
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Laetitia Chatelain's curator insight, April 30, 2013 11:32 PM

Consumers are frustrated with the way m-commerce works now.  How can m-commerce companies tailor the process to satisfy consumers and still be a reliable way to buy?

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The rise of MCommerce in Business

The rise of MCommerce in Business | Integrated Marketing Communications & Digital Planning | Scoop.it
This is a good info graphic Video outlining stats re the growth in use
of Mobile Ecommerce or MCommerce in Business.
Here are some interesting stats from the Video:

Its estimated that by

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Guía para la eficacia en marketing móvil

Guía para la eficacia en marketing móvil | Integrated Marketing Communications & Digital Planning | Scoop.it
Guía para la eficacia en marketing móvil

El usuario percibe el móvil como un medio privado, participativo y divertido, que le permite interactuar con diferentes soportes publicitarios. La creatividad y el valor añadido se convierten, por tanto, en claves para una buena efectividad, aprovechando las ventajas específicas que ofrecen los diferentes formatos: códigos QR, geolocalización, realidad aumentada, pasarela de pagos, contenidos, mCommerce, etc. Aprovechar toda esta información, para ofrecer experiencias de usuario contextualizadas y personalizadas, permite generar grandes campañas de engagement con grandes resultados
Por otro lado, el móvil recoge datos muy específicos que permiten una posterior segmentación basada no solo en variables socio-demográficas, sino también en la información contextual (localización, proximidad, estado del terminal…) y social (llamadas y mensajes enviados, agenda…), adaptando la oferta y entrega a estas circunstancias del usuario. Esto permite crear relaciones entre marcas y usuarios con alto poder de personalización y, por tanto, de involucración.

El objetivo de esta guía, en la que han trabajado Nielsen, Unkasoft, Qustodian, Taptap Networlks, Mindsaher, Smartclip, ConScore y Scanbuy, es ayudar a rentabilizar las inversiones y maximizar el potencial de las campañas.

La guía completa se puede consultar en www.ipmark.com/pdf/Eficacia-Mobile-2013.pdf

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What are the opportunities and challenges for agencies in 2013?

What are the opportunities and challenges for agencies in 2013? | Integrated Marketing Communications & Digital Planning | Scoop.it
Last week Econsultancy published its Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry. (RT @CANDDi: What are the opportunities and challenges for #agencies in 2013?
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Social Media Cheat Sheet

Social Media Cheat Sheet | Integrated Marketing Communications & Digital Planning | Scoop.it

Social Media Cheat Sheet


Via Tolokonnikoff - Seratoo
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