Developing Creative Ideas
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Rescooped by Kay Summers from Designing service
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Digital Transformation, Innovation, Optimization, and Disruption: Spin the Dial

Digital Transformation, Innovation, Optimization, and Disruption: Spin the Dial | Developing Creative Ideas | Scoop.it
Imagine for a moment you’re in the woods, trying to climb to the top of a nearby mountain — only you’ve lost your way, and you’re not sure where the mountain is. So you get the bright idea: simply walk ...

Via Fred Zimny
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Rescooped by Kay Summers from Business Brainpower with the Human Touch
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Inside the Mind of the Entrepreneur

Inside the Mind of the Entrepreneur | Developing Creative Ideas | Scoop.it

Feldman is a "creative thinker," one of the key entrepreneurial strengths identified by significant new research into entrepreneurship. Over five years, Gallup, the global research and consulting firm, studied more than 4,000 founders to understand the talents that foster business creation and growth, and determined the 10 most significant. The organization then created an online assessment tool to measure those talents in individuals. The tool is the latest iteration of Gallup's very popular StrengthsFinder methodology, introduced by Marcus Buckingham and Donald O. Clifton in their 2001 best-selling book, Now, Discover Your Strengths.

 


Via The Learning Factor
Kay Summers's insight:

Percentages to consider in mind

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The Learning Factor's curator insight, August 20, 2014 6:35 PM

Without risk, a company can't be born. Without business focus and determination, the Inc. 500 CEOs' second- and third-ranked strengths, a company can't survive and scale.

Rescooped by Kay Summers from The MarTech Digest
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Can Facebook Beat the Google Display Network in Online Advertising? | WordStream

Can Facebook Beat the Google Display Network in Online Advertising? | WordStream | Developing Creative Ideas | Scoop.it
Facebook Ads: Do They Even Work? See How Facebook Advertising Compares to the Google Display Network.

Via marketingIO
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marketingIO's curator insight, March 25, 2013 7:20 AM
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Nadhirah Aljffri's curator insight, October 1, 2014 9:53 PM

No. I don't think online advertising on social media like Facebook would work. 

Rescooped by Kay Summers from Business in a Social Media World
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Social media in numbers (August 2014)

Social media in numbers (August 2014) | Developing Creative Ideas | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to August 2014. Facebook 829 million daily active...

Via Cendrine Marrouat - cendrinemarrouat.com
Kay Summers's insight:

The new stats not to miss out

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Rescooped by Kay Summers from Business Brainpower with the Human Touch
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Age and Gender Matter in Viral Marketing

Age and Gender Matter in Viral Marketing | Developing Creative Ideas | Scoop.it

To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:

 

CuriosityAmazementInterestAstonishmentUncertainty

 

Then, we looked more closely to see how certain demographics respond to different types of content.


Via The Learning Factor
Kay Summers's insight:

Capturing Attention can be hard

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The Learning Factor's curator insight, August 20, 2014 6:59 PM

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.