BMW has updated it's 14-year old sound logo to a more modern and dynamic one, further boosting the brand identity across all domains.
Rosaria Gordon's insight:
This article relates to BMW's brand identity in relation to its sound logo. I like how this article touches on how rapidly technology is developing and how BMW is altering their brand identity to keep up with these changes. Acoustic branding is also known as a jingle and is created in order to strengthen a brands identity. BMW is changing their traditional double gong sound into a more sophisticated and modern chime. I believe this is an effective marketing decision as the brands sound should match the products produced by the company. An enhanced more modern sound echos BMW's continually evolving products and values. Do you think it was a good idea for BMW to update their sound, or do you think it would have been more effective to stick with their traditional sound as it is already engrained in their consumers memories?
I like the way this article relates to the importance of not only establishing a brand identity but also relating to and connecting with the consumers. This article discusses how the Coke Zero brand evolving from establishing its attributes to connecting with its customers. Coke Zero is taking a different approach by targeting men through its "it's not your fault campaign", as I personally relate Coke Zero with weight conscious females. Choosing this approach may open up a new window for the product and introduce men to the idea that they too can enjoy Coke Zero and Coke Zero will have their back while they do so. Do you believe this campaign will attract males to the drink, or do you think Coke Zeros focus on men will deter females from consuming the product?
By Charaka Kithulegoda It’s estimated that there are more smartphones on the planet than humans.
Rosaria Gordon's insight:
I like how this article discusses a company that not only embraces mobile banking but also listened to their customers and took it a step further by embracing social banking. This enables customers to bank straight through an app on social media networking sites such as Facebook and Twitter and I think it is such an innovative idea. They have simplified the task of banking by bringing it to the people instead of making the people go to it. They put their customers preferences at the heart of the business which in return builds customers loyalty as they feel valued. Do you think this is an innovative idea or do you think they will put some customers off banking with them as they may be overwhelmed by the new technologies?
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