Integrated Marketing Communications
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Nike Catch The Flash (English) - YouTube

"Catch the Flash" -- the first chase that makes the invisible visible. On the dark streets of Vienna and at the same time online.
StephIsemonger's insight:

This is a great use of integrated marketing communications by Nike. The catch the flash promotion was a part of the release of a new reflective jacket by Nike. Runners in Vienna were sent out wearing numbered jackets, and members of the public were asked to photograph as many runners as possible in order to get the chance to win a ten thousand euro platinum bar. The runners could be tracked by an online game, and the promotion spread worldwide through tweets, blog posts and Facebook posts. This is a great and innovative way to advertise a new product and stand out from the crowd!

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Advertisements on Facebook

Advertisements on Facebook | Integrated Marketing Communications | Scoop.it
StephIsemonger's insight:

This photo shows a screenshot of some advertisements found on my Facebook news feed. This image shows the different ways in which companies can use the website as a marketing platform. The small advertisements on the side of the page are paid for by each company. These ads are permanently on the sidebar, and users have no way of blocking them. The other advertisement is one that shows up in a users news feed. These show up as a result of "liking" a companies page. These posts are not paid for, and as demonstrated by the photo, can be a very useful way of advertising. Pictures, videos, and other links can all be posted in this way to create eye catching and persuasive ads. This shows the usefulness of a company having a  large following on Facebook, as these posts will only reach those that are following the company. 

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Cadbury Dreams Highlights - YouTube

Kiwis are always dreaming big. Cadbury decided to bring some of those magical dreams to life. This video features highlights of the Dreams so far on the Cadb...
StephIsemonger's insight:

The Cadbury dream factory is a great way to advertise Cadbury products. This video shows some of the dreams that they have recreated for members of the public. This is a great way to increase the awareness and image of the company. Videos such as this have been shared on social media, which also helps in their advertising attempts as it may reach people that they normally wouldn't reach. 

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Hold on to Summer - L&p Outdoor Advert

L&P helps kiwis hold on to that 'Summer Feeling' Coca-Cola Amatil has launched a new campaign this week in a bid to help extend the summer holiday feeling fo...
StephIsemonger's insight:

This is a great marketing campaign that L&P created this year. It is often quite hard for companies to create an ad that is both seen and remembered by the public, as we are surrounded by hundreds of ads every day. By creating these billboards with detachable jandels and beach towels, the adverts are much more likely to be seen and remembered. People who see the billboards are also likely to tell their friends about it and post photos on social media because it is something different. This will extend the reach of the advertisements, along with the actual merchandise as people will be using the towels and jandels when they go to the beach. In this sense, it is a very clever campaign, as it will no doubt be remembered, and the reach of the ad will go far beyond simply just the people who have seen the billboards on the side of the road. I think this is a very clever use of IMC. 

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Integrated Marketing Communication Tools

Integrated Marketing Communication Tools | Integrated Marketing Communications | Scoop.it
The article discusses about the various integrated marketing communication tools, like - advertising, sales promotion, direct marketing, personal selling, etc.

Via Wincy Cai
StephIsemonger's insight:

This article helped me to better understand the concept of Integrated Marketing Communications, and how it can be used to promote a brand more effectively. It explains how important it is to effectively communicate with both potential and existing customers in order to get ahead of competitors, and ensure that they are fully aware of product features and benefits. 

It describes five main tools that can be used in IMC: Advertising, Online promotions, Direct marketing, Banners, PR activities, and Internet and emails. By using a range of these tools, companies can effectively increase consumers awareness and involvement, and hopefully encourage two way communication with them. This is important as it helps customers develop a sense of involvement in a brand, and allows for improvement through feedback. 

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Stella Gao's comment, March 21, 2013 4:56 AM
Using appropriate IMC tools can make communication effectively. Getting better understanding about five basic tools is essential for studying IMC.
Bk Chin's comment, March 21, 2013 6:30 AM
I agree that all organizations are being aware of these basic tools of IMC. Companies that optimize their integrated marketing strategies and focus on interacting/communicating with consumers can achieve a substantial competitive advantage.
Leon Thomason's comment, March 21, 2013 7:12 PM
Integrated Marketing Communication is a concept that recognizes that the consumer is everything to your business and without them your business would be non existent. Therefore it is very important for a brand to be able to successfully communicate with clients. Advertising, sales promotion, public relations, direct marketing and personal selling are all good ways of communicating and if done correctly should build customer relationships and grow brand equity.
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The Downside of Social Media Success - NBC Chicago (blog)

The Downside of Social Media Success - NBC Chicago (blog) | Integrated Marketing Communications | Scoop.it
The Downside of Social Media Success
NBC Chicago (blog)
Relying solely on social media to market your business.
StephIsemonger's insight:

This article shows some of the traps that companies using social media as a marketing platform may fall into and need to be aware of. These are not so much reasons for not using social media, but just things that those using it as a promotional tool should be aware of.

Firstly, because social media is free and very popular, some businesses may choose to only use this as their sole marketing tool. This prevents companies from reaching their whole potential as some customers may prefer to be reached in other ways and might engage more if a range of marketing activities are used. Secondly, the number of followers on a social networking site can be deceiving. A company with many followers may find that most are  disengaged and not very active with their brand, and alternatively, one with not very many followers may find that the majority of these customers are very engaged and involved in their company. Finally, the last possible trap is described as 'catching FOMO" or fear of missing out. This is where a company's on line presence may become too much.  Constant posting and checking on updates and comments is unnecessary, and a waste of time. The best results are most likely to emerge from a less intense and focussed approach to social media. 

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The Big Egg Hunt NZ

The Big Egg Hunt NZ | Integrated Marketing Communications | Scoop.it
The world’s BIGGEST egg hunt is hatching in New Zealand this Easter. 100 amazing giant eggs will be hiding in Auckland, Wellington and Christchurch where you can join the hunt and support Starship Children’s Hospital.
StephIsemonger's insight:

This is a great use of IMC by Whittakers this Easter. Big decorated Easter eggs have been hidden around main centres throughout the country, and the public has been asked to find and map these eggs in order to have a chance to win an 18ct gold slab. This promotion has been advertised on the television, radio, and on Whittakers chocolate packs throughout the country. This is a great use of IMC in order to encourage people of all ages to become more involved with the brand, and to boost brand awareness. 

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Changes at LinkedIn Create New Marketing Opportunities

Changes at LinkedIn Create New Marketing Opportunities | Integrated Marketing Communications | Scoop.it
LinkedIn is going through a massive transformation as it becomes a B2B content publishing platform.

Via Steve Lodge
StephIsemonger's insight:

This article shows how LinkedIn is changing from a business oriented social network to more of a business to business content marketing platform. News feed and PowerPoint style ads are now able to be used by different companies in order to advertise via LinkedIn. This has a huge impact on the ad revenues of the company, with revenues dramatically increasing following the changes. The new content offerings have also seen LinkedIn pass Twitter to become the largest social networking site in the world. It is said that over 80% of small to medium businesses now use the site in their marketing programme. These companies are also now able to target their ads to specific audiences, meaning that they are now able to contact audiences that are seen to be more difficult to contact. This shows how social media platforms are changing in order to take advantage of increasing demand for marketing opportunities on these sites.

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Steve Lodge's curator insight, August 28, 2013 9:16 AM

eMarketer has reviewed the new marketing opportunities through the facelift LinkedIn - but reports mixed results...

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Facebook - (Social Networking Website) - Official TV Advertisement [HD] - YouTube

StephIsemonger's insight:

Facebook have released an advertisement encouraging people to download their new app on their smartphones. It's not often that you see Facebook advertising themselves!

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26 Creative Ways Brands Use Facebook Status Updates |

26 Creative Ways Brands Use Facebook Status Updates | | Integrated Marketing Communications | Scoop.it
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.

Via Kimberly Castleberry
StephIsemonger's insight:

This article shows creative ways in which companies can use a variety of different Facebook posts to increase engagement and interaction. It shows how to make customers more involved in a brand by doing things such as using hash tags, encouraging them to upload their own photos, sharing recipes and creative ideas, and using celebrity endorsements. Doing this sort of thing can be quite successful as it encourages customers not only to become more involved in the brand, but also reciprocate posts with their own photos or posts. This can extend the reach of a company's post, as all of the people who reciprocate will be sharing this with everyone on their friends list as well, encouraging them to take part, and possibly also encouraging them to become more involved with the brand. 

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Kimberly Castleberry's curator insight, March 26, 2014 12:57 AM

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

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Get Visual, Improve Your Social Media Marketing

Colors, images, people, movement, these are the types of visual attributes that often make us look twice. This is something that is very valuable in social media marketing and maintaining your followers and page engagement.
StephIsemonger's insight:

This article shows the importance of using visuals such as colours, pictures and videos in marketing via social media in order to maintain interest, engagement and followers. Posting a photo on Facebook is shown to attract more interest than a traditional text post, and people are shown to engage more with brands that use a lot of visuals in their social media pages and posts. I think this is very true, as when you are on Facebook, it is quite easy to simply scroll past a post that is just made up of text, however if visuals are used, they catch your eye, and you are more likely to engage with the post. The article suggests ways to communicate different things to customers through social media including products, company culture and data, that are eye-catching and interesting. I think this is important to consider when strategically planning social media posts for a company.

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Using Social Media For Lead Generation | Social Media Today

Using Social Media For Lead Generation | Social Media Today | Integrated Marketing Communications | Scoop.it
According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.

Via Annette Slunjski
StephIsemonger's insight:

An interesting article and infographic that shows how effective social media can be as a marketing tool for businesses. Marketers are now realising more than ever how important social media is as a promotional tool and lead generation. Websites such as Facebook, Twitter and LinkedIn are shown as being very useful in generating new customers and sales, attracting more traffic to a company's website, creating marketing leads and helping to close deals. This shows how important is is for a company to have some sort of presence in the social media world.

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