Integrated Marketing Communications
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Integrated Marketing: Communicating One Big Idea

Integrated Marketing: Communicating One Big Idea | Integrated Marketing Communications | Scoop.it
Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s co
Samirah Bhamji's insight:

This article tells us how the process of communication is through integrated marketing as a big picture. Integrated marketing communications through several social media channels is the main way to send out a message or awareness of a brand, product, service or company. Also giving a short youtube clip about integrated advertising. The clip briefly tells us how the internet and social media channels have influenced our purchases and not only connected and involved with the brand but  giving them an overall experience that they would want to be involved in. Integrated marketing through social media makes it possible for companies to increase their exposure and promote and innovate ideas. It all highlights the fact about launching your brand the best way you can. 

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ENGAGING EMPLOYEES THROUGH HIGH-INVOLVEMENT WORK PRACTICES - Ivey Business Journal

ENGAGING EMPLOYEES THROUGH HIGH-INVOLVEMENT WORK PRACTICES - Ivey Business Journal | Integrated Marketing Communications | Scoop.it
Recent research suggests that high-involvement work practices can develop the positive beliefs and attitudes associated with employee engagement, and that these
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In this article it states that recent research suggests that high-involvement work practices can develop the positive beliefs and attitudes associated with employee engagement, and that these practices can generate the kinds of discretionary behaviors that lead to enhanced performance. Simply put, employees who conceive, design and implement workplace and process changes are engaged employees. This article focuses on what managers can do to achieve a high level of employee engagement. The practices include using the means of power, information, knowledge and rewards. High involvement work practices can be really effective in showing evidence and most improvement in performance on a variety of measures.

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Corporate culture and commercial dividend

Corporate culture and commercial dividend | Integrated Marketing Communications | Scoop.it
You can’t see or touch it.  But it’s there, an essential and invisible part of every company or organisation, and a potent force in marketing and commercial st…
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This article touches on Corporate culture and how it has become increasingly important toward IMC and affecting employee performance and organisational success. This article shows companies and their corporate culture benefiting their brand and organisation. Each company mentioned identifies their corporate vision supported by the corporate values with the aims of the company and aligned with the personal values of employees. I think linking IMC with organisations corporate culture is very useful as it helps give brand representation as well as helping both the employees and to satisfy customer expectations.

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The Importance of a Consistent Message

The Importance of a Consistent Message | Integrated Marketing Communications | Scoop.it

Via Charlotte Rainsford
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Having a strong message is vital to engage your consumers and build awareness. This article gives an insight as to why creating a consistent message is important also how IMC plays a part in that. 
Competition among brands is stiff, and both existing and potential customers are inundated with more decision-making than ever. In creating a strong message there are many ways to achieve so. The consistency of communication with your consumers is key. Including advertising, collateral, public relations, websites, social media, staff and more. If a consumer saw your ad, visited your website or opened your direct mail, you would want to create a strong message or identity for the viewers to know it was your company. This article tells us to develop an integrated marketing communications plan, and then sticking to it,so you can compete with your competition.

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Charlotte Rainsford's curator insight, March 12, 2014 7:24 PM

This article gives a great insight as to why creating a consistent message is important and how IMC plays a part in that. 

The author of this article asks an important question "Think about all of your communications, including advertising, collateral, public relations, websites, social media, staff and more. If a consumer saw your ad, visited your website or opened your direct mail, would they know it was your company?" 

With such high levels of competiton in almost every field in the industry, its important you create a consistent image in the mind of the consumer so they know who your are as a company. Conflicting messages only confuse consumers, if there confused it makes the process a lot harder for them and they will just move on.. as they know there are many more companies offering the same thing out there that you do. 

Alysia Cole's curator insight, May 19, 2014 11:40 PM

This is an interesting article that explains how and why your company should have integrated marketing communications.  According to the Consumer Insights Survey almost half of the consumers who were surveyed are not getting the integrated communications that they want. That is a lot!!

 

It is important for an IMC program to be consistent through all communications including advertising, public relations, websites, social media, staff and more. This article also suggests that to develop an integrated marketing communications plan it is crucial to complete the following; Research, plan, implement and evaluate.

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Creative British Airways billboard identifies planes that fly overhead

Creative British Airways billboard identifies planes that fly overhead | Integrated Marketing Communications | Scoop.it
In the end, the ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. The simple goal doesn't mean the ...
Samirah Bhamji's insight:

Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. This article tell us how British airways are making a creative and memorable image for themselves. The combination of technology and creativity for this advertisement lets British Airways reach its goal. This innovative billboard really reflects on the company and makes sure that what they advertise is memorable and unforgettable . Advertising is one of the main aspects towards marketing especially engaging your consumers and communicating on their level of awareness. Also this creative ad sets aside from any other airline and to any competitors British Airways have. Giving them a full advantage in personal selling.

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Dilan Jivan's curator insight, April 11, 2014 10:36 PM

Wow such a cool way to differentiate them selves from other airlines. Great use of IMC!

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P&G marketing to showcase sustainability efforts | News | Marketing Week

P&G marketing to showcase sustainability efforts | News | Marketing Week | Integrated Marketing Communications | Scoop.it
P&G to incorporate sustainability in innovation drive as it shifts marketing away from promo.
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This article tells us the change P&G are taking to its marketing strategy to gain customers loyalty as well as sustaining their brand for long term purposes. The sustainability efforts is an important aspect of the P&G brand, with the firm shifting its marketing focus away from promotions to innovation. In order to sustain a brand marketers need to be aware of what the customers want and need and also adapting to the environment around them for example their competitors and also environmental impacts based around their products. Connecting sustainability with brand equity. If they don’t then it won’t appeal to their customers. P&G released its 15th annual sustainability report in November 2013, providing updates on areas including the environment, waste and social responsibility.

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Six Reasons Why Your Brand Needs a Social Voice

Six Reasons Why Your Brand Needs a Social Voice | Integrated Marketing Communications | Scoop.it
Social Media - Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice.
Samirah Bhamji's insight:

This article shows us the social influence and the media being an IMC channel in marketing. The use of social media is key to having a successful brand or image. if you don't have a social media voice that fits your brand, your marketing efforts may be wasted. There are six reasons why your brand need a social voice. 1, A social voice puts your customers in the right frame of mind. 2, A social voice showcases your confidence in front of your competition. 3, Storytelling has a greater impact when you have a social voice. 4, Having the right social voice means your company may be forgiven when it makes mistakes. 5, A social voice helps create meaningful connections. Lastly, a social voice conveys trustworthiness. All of these aspects must combine with one another for an emotional connection, brilliant branding, and superb execution in order to build a connection with your customers. However, by using the ideal social media voice that is unique and personal, you’ll be able to reach out to your customers in a way they want to connect with you. 

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Daniel Gate's curator insight, May 14, 2014 6:31 PM

This article demonstrates why a brand needs to have a presence in the social world by explain six reasons. Having a voice in the social world will help create a frame of mind that you want your consumers to have about your brand. This voice helps demonstrate confidence to the consumers of your brands products. Having a social voice will help enhance the stories you tell and the message you try to portray. If your company manages to have a successful voice then if you make mistakes the likely hood the company will be forgiven increases. This voice will help establish connections, not only with your company and its consumers, but also with consumers to other consumers, potentially displaying very positive results. With the social presence through a voice, the company is likely to gain trustworthiness with its consumers which can be very beneficial for business. 

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Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform | Integrated Marketing Communications | Scoop.it
Yahoo and Samsung broaden their partnership to provide interactive, realtime television content.

Via Johnny Price
Samirah Bhamji's insight:

This article sums up pretty well how companies keep progressing in technology and how they keep improving and developing their skill sets over the years of their business. As it states in the article Yahoo and Samsung have experimented with the technology and bringing some advertisers through the system. Showing an upside opportunity for them and bringing a message to people in real time while they're experiencing content and advertising. I think it's a tremendous new opportunity for advertisers and marketers because it enables a direct response to a television commercial. Also giving an insight to future advertising and any gaps shown in the media market giving an opportunity for new content. 

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Yuhang Wei's comment, August 21, 2013 6:34 AM
Hi Scarlett. Very good article which provide good examples to discuss consumer engagement. I think experience is quite important in consumer engagement because after all consumers' experience is the key element for companies to decide the strategies for the products or services. Yahoo and Samsung are both very successful company and they are good at brand management therefore they should achieve very well. I totally agree with your opinion about the article.
Morgan Fletcher's curator insight, March 25, 2014 6:16 PM

this is a great opportunity for yahoo and samsung to broaden their partnership and offer something awesome to both the advertisers and marketers and also to the consumers that get to experience this

C hu ck's curator insight, May 14, 2014 6:25 AM

Yahoo and Samsung have opened a new paradigm to communicate between consumer and marketers and advertisers. It can provide various opportunities for consumer engagement. It refers to that consumers can react immediately when they are exposed to the advertising. Thus it can also achieve functions of personal selling and also direct marketing from the marketers’ point of view. This new paradigm helps to apply pull marketing for marketers. Indeed the pull marketing is a better method than push marketing I think, if there is B2C market. Because the target market is consumers, it would be effective to inspire consumers directly. However, pull marketing requires high budget, so that the small business entities would probably try push marketing more. Yet, Samsung and Yahoo roll out new concepts of smart TV. Thus it helps to both consumer and marketers to satisfy their need. Consumer can acquire the information they want in real time streaming and marketers can collect consumers’ reaction. However, there can be a security risk as well. It is real time interaction, so marketers need to prepare enough stocks and there needs to be proper ethical policies such as refund and delivery date. It can enhance relationship between consumers and the business but marketers have to keep in mind that if there is not proper preparation, the business will be negatively impacted..

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Barriers to Workplace Communication

Barriers to Workplace Communication | Integrated Marketing Communications | Scoop.it

There are a number of ways that people go wrong when communicating. Unfortunately, barriers to workplace communication can lead to co-worker alienation, a failure to make a good impression, arguments and misunderstandings. Both physiological and psychological barriers may prevent effective communication, as do perceptual, language and physical barriers.


Via Lingua Digitalis, Bobby Dillard
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As employee groups become ever more diverse and the use of global outsourcing increases, the potential for working with, training, and interacting with people for whom English is not their first language also increases. This article reflects the barriers within a workplace. The failure in communication channels can lead to co-worker alienation, a failure to make a good impression, arguments and misunderstandings. Both physiological and psychological barriers may prevent effective communication, as do perceptual, language and physical barriers. By overcoming these barriers to communication, you can ensure that the statement you are making is not just heard, but also understood, by the person you are speaking with. In this way, you can be confident that your point has been expressed.

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Jandals in posters: Saatchi keeps the summer going with new L&P campaign :: StopPress

Jandals in posters: Saatchi keeps the summer going with new L&P campaign :: StopPress | Integrated Marketing Communications | Scoop.it
Samirah Bhamji's insight:

The new L&P campaign is the perfect way of marketing. In my opinion I think their approach in advertising their brand is the best way to engage and reach out to their consumers. Whats better than getting things for free! 

“We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or uni," says Saatchi & Saatchi creative director Guy Roberts. 

"For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”
This shows how innovated and developed L&P are in keeping their consumers now and for the future. Using direct marketing and other integrated marketing communications keep consumers attention and interest towards a brand. L&P have been very successful in being creative and implementing a more original idea.

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Personal Branding: An Introduction To Personal Branding For Students

Personal Branding: An Introduction To Personal Branding For Students | Integrated Marketing Communications | Scoop.it
Blog post at Fedobe : Each and every product of Apple is fantastic. They are simply awesome, isn't it?  The pre-launch sales of such products are in billions. Ca[..]
Samirah Bhamji's insight:

This article gives us an insight on how personal branding is effective to every business and how to create a personal freelancing brand. Giving us a prime example of apple and how they havnt preformed any kind of high profile marketing, but still their products are widely accepted and appreciated. It is because they have created a brand for themselves. Giving an image and identification to your product can help with the reputation to your company as well as being loyal to your customers with all the decisions made in making your product. This article gives many advantages in with personal branding and effectiveness. 

You can deliver your message clearly to your target prospects.You can gain that very special customer credibility.You can strengthen user loyalty.You will be able to create a connection with your target prospects.You will be able to motivate your buyers.

Reaching these targets of personal branding helps you stand out from the rest. Steve jobs not only created a strong personal brand but he led apple to new success.
Uniqueness,  awareness, personality, relationships and social media platforms are just some of the ways in which to create a personal brand. 
The article ends off with how it is very important to set yourself apart in this competitive world and to start creating your own personal brand in whatever way possible. 

 

 

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5 Ways The Kardashian Family Built A $65 Million Brand

5 Ways The Kardashian Family Built A $65 Million Brand | Integrated Marketing Communications | Scoop.it
You may not make thousands from nightclub appearances, but you can still learn a tip or two from the famed Kardashians.
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One of the most successful family of socialites-turned-reality TV stars in America are The Kardashians. Learning a thing or two about business from this family can be of help. This article gives us 5 ways in which The Kardashians can help in building a million dollar brand. First being relatable with your audience. Connecting with your audience personalities and issues can help build trust and become more approachable. Secondly, extending your brand. The Kardashians know their market and demographic, and use this as an advantage to retail clothing lines, fragrances and diet supplements. Thirdly, social media connection. The Kardashians have a forever growing fan base and continuously use social media to advertise their brand. Fourthly, collaboration. Seeking out successful brands to attach their names to and connect with. Lastly, making the most out of any outcome. In any situation or event in their family they somehow brand themselves and connect with their audience. All these  help to reach a much wider fan base and a successful brand. Connection with their consumers through social media leverage their brand and help in all these ways to make their brand worth while and successful.

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Ooi Jun Hao's curator insight, May 13, 2014 9:06 PM

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

Lili Wang's curator insight, May 15, 2014 6:03 PM

The kardashians has gained awareness by using their name as a brand that is attracting many consumers all over the world, with products such as bags, wallets to beauty products, these girls are the perfect image to the female target market. This article talks about the five ways that the kardashians are building their brand:

1. customers are able to relate to them, especially the female target, every girl wants to be like them

2. they are developing the kardashian line by offering more products as they know the needs and wants of their target market

3. they connect with their consumers through social media platforms such as twitter and facebook, this will aid the process of gaining brand awareness

4. the use of collaboration; with other brands and high class places

5. make good use of the good and bad they have

Alisha Carden's curator insight, August 19, 2014 6:40 PM

By successfully branding the whole family, and taking advantage of opportunities, the Kardashian's are essentially becoming more and more famous by the minute

@jpfernandez9

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How Heineken Brews A Culture Of Creativity

How Heineken Brews A Culture Of Creativity | Integrated Marketing Communications | Scoop.it
Much of Madison Avenue is about to make its annual pilgrimage to the South of France next week for sunshine, partying and sipping overpriced Rosé while, through it all, celebrating creativity in advertising at the Cannes Lions International Lesya Lysyj Festival of Creativity. Having been in leadership positions in some of the best [...]
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This article shows us a how clients get the advertising they deserve as they inspire the agency in enabling creative brilliance.

Culture as a set of attitudes, beliefs, customs, values and practices which are commonly shared by a group. These attitudes are what the client reflect on when it comes to making a difference. Specifically in this article Heineken USA is known for it’s great advertising. To achieve the culture in creativity they have assessed the clients comfort zone and enabled to figure out what kind of work the client would be open to. Also they have created a culture to build and keep relationships with their clients. "A culture of creativity starts with friendship, and with blurred lines between client and agency".

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Google launches "Why these ads" to educate consumers on ad targeting - The Next Web

Google launches "Why these ads" to educate consumers on ad targeting - The Next Web | Integrated Marketing Communications | Scoop.it
Google shows you why it targets you for certain ads.
Samirah Bhamji's insight:

Back in 2011 google had announced a new initiative to their advertising team. Advertising is at a crossroads online. With content flowing, companies are trying to find new ways to make ads relevant and attractive to consumers. Google wants to show you a little bit of what’s in its secret sauce. This new scheme allowed the ads to run at the right time and show the ads to the right people to make the ads relevant to the computer user and not being a random unnecessary ad but to be related to the user. 

Along with showing you why you’re seeing certain ads, you will now have access to an ads preference manager. The preferences manager lets you decide which ads you would like to block, and gives you the option to personalize advertising altogether. This type of interaction with consumers is one of the ways that big companies like Google and Facebook can engage their consumers and also build and improve their brand image. Also using the advertisements they see online to help expand and interest the users of google.

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Protocol: Brand Building & Positioning Tactics for Healthcare Marketers

Protocol: Brand Building & Positioning Tactics for Healthcare Marketers | Integrated Marketing Communications | Scoop.it
Smith & Jones shares our proven, step-by-step process for brand building and positioning hospitals, physician practices and healthcare provider networks.
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As consumers, we all are influenced by brands, making us choose one over another. That is why is so important for a brand to be well positioned and differentiated. This health care marketing protocol to build a hospital brand lets us know the importance of brand building and positioning hospitals, physician practices and healthcare provider networks. Healthcare organizations must aggressively market their business just to remain competitive. They strive for any advantage as they scramble to create, sustain or regain market share. It is very important that branding should remain a priority to a business. Brand building in the health care industry can help in investing in new facilities, expanding services or high-priced advertising campaigns, also gaining a powerful strategy of brand building.

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How McDonald’s Came Back Bigger Than Ever

How McDonald’s Came Back Bigger Than Ever | Integrated Marketing Communications | Scoop.it
With new food, revamped décor and an embrace of mommy blogs, McDonald’s isn’t just trying to keep its customers. It’s trying to convince skeptics that they’re wrong.

Via Johnny Price
Samirah Bhamji's insight:

This article shows how successful McD have been in marketing their brand. Even having a number of competitors they face everyday. They have used effective brand management and used the resources they have, to create a larger consumer base. McD have an increasing market share according to analysis, greater that four of their competitors combined. Their marketing budget have allowed McDonalds to have come back stronger than ever before. Still enabling them to provide cheap goods in great masses. This article represents a good example on how capitalism should work despite the criticism they get on a daily basis.

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Dorel Ferdis's comment, April 8, 2013 10:40 AM
A massive marketing budget, the ability to provide a relatively affordable product for the masses and recent changes that McDonalds has made to its décor, refinements to its product offerings and effective promotions are the key ingredients that have made the brand so successful despite all the negative criticism it receives. At the end of the day, if you can deliver value and market it well, you’re going to be successful. A nice read!
Cyndee Mudliar's curator insight, March 15, 2014 8:11 PM

McDonald’s is forever being criticized for the unhealthy offerings they deliver to the public. Yet with the help of some very effective integrated marketing communication tools, they are constantly succeeding in trying to turn that image around. McDonald’s pays to appear at the top of Twitter's trend list as they know the effectiveness of twitter marketing. They also used twitter hash tags to help their customers #meetthefarmers and understand where the meat found in their quarter pounders and McChicken burgers come from. McDonald’s also know the effectiveness of marketing using blogs in today's day and age. It only made sense that they start a blog targeted at mothers which focused on some of the nutritional benefits of certain value meals.

 

I think McDonald’s has done a great job at using modern day technologies such as twitter and blogs to better reach their intended target market. These tactics go hand in hand with complementing their current TV adverts and billboards. 

Nikhil Bhola's comment, September 24, 2014 8:45 PM
despite frequent criticism, utilised effective brand management and intergration of the organisations resources to create a greater consumer engagement.Mcdonalds using many channels of twitter, to advertising on other campaigns like fb, and making the company stand out by McDonald’s wasn’t about fast food, the commercials suggested, but real food, born of the earth." this plays with consumers mind, and wants them to think that, using new technologies blogs they are reaching out to consumers they are targeting in the market. as they do have a Large amount of marketing budget which is why it came back from negative to being relevant again.
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Online Marketing: What Motivates Your Customers?

Online Marketing: What Motivates Your Customers? | Integrated Marketing Communications | Scoop.it
A vendor at the mall stopped me the other day. I don’t know if it was my frizzy, messy hair piled in a ponytail or the smile on my face, but he thought he could sell me his wares.

Via Alessandro Rea
Samirah Bhamji's insight:

This article states some core basic desires that can motivate a sale. On a subconscious level, each one of us has certain dominant motivators guiding what we choose to do. As a marketing planner reflecting on the ways you motivate your customers, by asking the questions and putting yourself in the shoes of the consumer. You need to understand what your consumers are after and stop to consider your target market and what motivates them. This article  also reflects some complications marketers come across when motivating customers. Overall when you understand what motivates your target market, you can tailor your marketing plan to those needs. As a result, you will spend more time on marketing campaigns that bring results.

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best in integrated marketing communications: ellen ... - Bucket Media

best in integrated marketing communications: ellen ... - Bucket Media | Integrated Marketing Communications | Scoop.it
BEST IN INTEGRATED MARKETING COMMUNICATIONS: ELLEN DEGENERES WINS THE OSCAR! The 86th Academy Awards and Ellen DeGeneres took Integrated Marketing to a whole new level last night. It is safe to say ...
Samirah Bhamji's insight:

Using social media as a platform is probably the most effective way to easily reach your audience to anyone with internet access. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. As the Oscars were shown on TV as a one social media medium, then combined to link another power medium using twitter. These measurable mobile and social media campaigns were able to increase the effectiveness and awareness to all media sources. Giving off a live feed around the world in places that the Oscars weren't view able. This allows brands/businesses the ability to participate in real-time branding and to reach the masses across multiple platforms. This gave brands/businesses to fully take advantage of the opportunity in advertising campaigns as well as themselves. This IMC tool to engage two major marketing mediums is a great tool in giving your brand a voice and a personality. Being successful in Twitter, you will have to put forth your personality. This is exactly what Ellen has been doing and promoting herself effectively, thus making the whole of twitter crash by just one picture.

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Maddy Schwarz's curator insight, March 16, 2014 3:37 AM

Just a few weeks ago ‘Oscar’ was the word on everyone’s lips! Some of you may assume I am referring to the murder trial of South African paralympian, Oscar Pistorius. Wrong. I am of course referring to the now famous Oscar ‘selfie’, direct to the public via. Twitter, and courtesy of host Ellen DeGeneres.

 

Ellen tweeted a picture of herself and her A-list posse that brought the social media site to a stand still due to heavy amounts of traffic. The selfie resonated through the social medium and ultimately clocked up more ‘re-tweets’ than President Obama after the 2012 election. You know what they say; seven famous people are better than one!

 

Twitter is a prime example of just how Ellen used the normal medium of television to expand into the world of social media. Live stream TV goes a long way, however social media bridges the gap for those people who may not have had the oppourtunity to view the show, whether they be working, travelling, or otherwise. Ellen’s ‘selfie’ was a clever tactic to encourage activity on social media during the awards ceremony, whether people were tuned in or not. Twitter was used to spark conversations, follow awards, share pictures of what the stars were wearing, (Amy Adams- 10/10) and plenty more!

 

Having these two mediums so heavily active was a prime oppourtunity for Ellen to endorse her brand personality, which ultimately, is her! Chances are after the 2014 Academy awards, seldom few will ask, “Who’s Ellen DeGeneres?”

 

Integrated Marketing Communications at its finest.