I feel there is no better example of social media explained through a image than this one here.
If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.
In a world where the Internet is a huge part of peoples lives the modern business needs the internet like a peanut butter needs jelly. This article gives 3 great tips and techniques to make the most of the internet with your companies website through building awareness. In such a highly competitive business world getting noticed is of the most importance along with knowing whom your audience is. The article states that you must "engage your readers and customers" for example they suggest the use of polls and quiz's. The next thing is to "listen to what they have to say" this will help you so that you may better adjust your strategy to them and their likes and dislikes about your company/website. The final key tip they suggest you acknowledge is to "be where your clients and customers are", by using the top two tips you can better target your potential buyers! 3 Tips that I highly value and find relevant for company websites and the company itself
I decided to scoop this article just on the pure down to basics relevance and importance it has to IMC from an advertising stand point.
It points out they way advertising connects to consumers and the way the message can be delivered and received through a advert. This is the essential point to an advert and many advertisements create different and new ways to communicate that message. Whether its to promote a product or increase brand awareness, there is numerous ways to advertise this.
The other point they made which is of high relevance to an IMC plan is that advertising can boost a brands business. Obviously the most common effect is product sales, which therefore directly affect the business.
So these are just two ways that advertising can be an effective tool for an IMC plan, especially for a business as they can greatly affect that businesses profits and awareness.
BEST IN INTEGRATED MARKETING COMMUNICATIONS: ELLEN DEGENERES WINS THE OSCAR! The 86th Academy Awards and Ellen DeGeneres took Integrated Marketing to a whole new level last night. It is safe to say ...
Richard Crosby's insight:
Evidence that social media is at an all time high right now and that marketers should take full advantage with their Integrated Marketing Communication plans. This combination of celebrities, social media and and a high profile event sparked such awareness through retweets that the Twitter systems crashed.....maybe this could also be taken advantage of right now for businesses looking to improve their brand equity??
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