Integrated Marketing Communications
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | Integrated Marketing Communications | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts

Via Joe Wei
Ooi Jun Hao's insight:

Companies and agencies should think about a more holistic approach to their outreach efforts, including the patient and hard work of developing authentic, long-term relationships with advocates.These connections are not established through money, sponsorships, and endless streams of infographics. They only occur through authentic helpfulness and genuine personal connection. This requires a change in approach from “buying space” to “earning hearts

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Joe Wei's curator insight, March 23, 2014 12:36 AM

Many companies in now days are trying many new channels that pop up everyday to attract our attention. In today's marketing environment is fragmentation. Integration which is a powerful way to overcome fragmentation and help the company to be successful stand out from the crowded market. 

 

It is important for companies to have patience and it plays a big part when integrating, many companies do not have the patience to see it through, integration takes time, it is not easy to integrate a brand into a wide suite of process, materials, and message that have been shepherded by different people, driven by different objectives, and brought to life in different places within the organization. 

 

As the research shows that the "average advertising campaign last approximately 2.3 years and maintaining a healthy growth over time tend to have longer-lasting campaigns", although perfect integration is unachievable but still integration is a powerful method in the marketing.

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Reasons your Business needs to go Social

Reasons your Business needs to go Social | Integrated Marketing Communications | Scoop.it
Using Social media as business tool Social media is a great for engaging with your customers and prospects, This infographic outlines compelling reasons why social Here is the infogra (Reasons your Business needs to go Social

Via Skip Boykin, chunpongtsang
Ooi Jun Hao's insight:

Important of business need to go Social, example such as 

American Idols” is supported by using other media such as Google where audience can vote through the official website and to know more about their latest news having interactions with the audience around the world. Furthermore, media such as Facebook, Twitter and Instagram are also used; audiences able to follow closely with their favorite contestants and able to leave comment which a best way to increase the shows rating. Such shows acquired status and as important part of young peoples, having directly influences on their daily life as frame of reference. 

l. One of the good example is 

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chunpongtsang's curator insight, May 13, 2014 1:13 AM

The picture in this article explained why companies should use social media as a channel for engaging with their customer.

Nowadays, more and more people would like to talk or discuss what happened around them by modern digital communications tools, they might discuss your company, your brand or your product and services. They share their opinions and discuss on the blog and sometime these online conversations might become a hot topic or major news. Therefore, as a company who care about its reputation, it is a new imperative for marketers to pay attention with. The modern digital communications tools people use to have online conversations are referred as ‘social media’ (Scott, 2010). It boost people participate in communicate with others or community and become easier.

From that we can see how social media change and influence companies, product and peoeple!

 

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5 Ways The Kardashian Family Built A $65 Million Brand

5 Ways The Kardashian Family Built A $65 Million Brand | Integrated Marketing Communications | Scoop.it
You may not make thousands from nightclub appearances, but you can still learn a tip or two from the famed Kardashians.

Via Samirah Bhamji
Ooi Jun Hao's insight:

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

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Ooi Jun Hao's curator insight, May 13, 2014 9:03 PM

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

Lili Wang's curator insight, May 15, 2014 6:03 PM

The kardashians has gained awareness by using their name as a brand that is attracting many consumers all over the world, with products such as bags, wallets to beauty products, these girls are the perfect image to the female target market. This article talks about the five ways that the kardashians are building their brand:

1. customers are able to relate to them, especially the female target, every girl wants to be like them

2. they are developing the kardashian line by offering more products as they know the needs and wants of their target market

3. they connect with their consumers through social media platforms such as twitter and facebook, this will aid the process of gaining brand awareness

4. the use of collaboration; with other brands and high class places

5. make good use of the good and bad they have

Alisha Carden's curator insight, August 19, 2014 6:40 PM

By successfully branding the whole family, and taking advantage of opportunities, the Kardashian's are essentially becoming more and more famous by the minute

@jpfernandez9

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Influence marketing: What's next? - Schaefer Marketing Solutions: We Help Businesses {grow}

Influence marketing: What's next? - Schaefer Marketing Solutions: We Help Businesses {grow} | Integrated Marketing Communications | Scoop.it
Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it?

Via Kristina Salmane
Ooi Jun Hao's insight:

I think in this article it shows  that there is still an opportunity for quick “advertising” opportunities. Companies and agencies should think about a more holistic approach to their outreach efforts, including the patient and hard work of developing authentic, long-term relationships with advocates.These connections are not established through money, sponsorships, and endless streams of infographics. They only occur through authentic helpfulness and genuine personal connection. This requires a change in approach from “buying space” to “earning hearts:” - See more at: http://www.businessesgrow.com/2013/05/19/influence-marketing-whats-next/#sthash.j0ZmcQa9.dpuf  - See more at: http://www.businessesgrow.com/2013/05/19/influence-marketing-whats-next/#sthash.j0ZmcQa9.dpuf

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Rescooped by Ooi Jun Hao from Integrated Marketing Communications
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Developing Video Marketing Ideas

Developing Video Marketing Ideas | Integrated Marketing Communications | Scoop.it

nerConsidering going into video marketing? Ben discusses what others have done to make their videos successful and how to develop original video marketing ideas.


Via Pedro Da Silva, Jonathan Chan
Ooi Jun Hao's insight:

According to Econsultancy, 93% of marketers included online video as part of their overall marketing strategies in 2013. In fact, the ReelSEO 2013 Online Video Marketing Survey and Business Video Trends report confirms that 80% of marketers say that video marketing has positively impacted their business. As we move into 2014, those marketers will surely be looking for ways to get more return from their video marketing. As the overwhelming market leader, example, YouTube has always commanded the lion’s share of the attention when it comes to this particular type of marketing. 

Source: The Case Against YouTube: Smarter Video Marketing Strategies for 2014 http://www.reelseo.com/case-against-youtube/#ixzz31eJ0VE2s ;
©ReelSEO.com, All Rights Reserved 

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Shani McGee's curator insight, March 31, 2014 4:40 AM

Personally I love watching humorous marketing ads! They make me be able to recall products that much easier and quicker. In my eyes its a great tool to have in a business. Effective humour in your marketing videos! So many great examples around us! 

Jonathan Chan's curator insight, May 13, 2014 12:15 AM

Videos are a great way to generate brand awareness and have a greater reach to one's intended audience. Although there are a variety of ways to make a video, they key is to incorporate creativity. A creatively made video is usually easily be recalled, thus increasing its change to go viral or its viewership. 

Humour is a good element to use in videos, but does not work in all cases. A good guide to developing a marketing video is see what others have done in the past to generate ideas. They can then build on it and decide what suits their brand image. Other types of video marketing could also be product demonstrations. 

Appropriate measures must be taken to increase the change of it going viral. These includes having a relevant title, using keywords or an interesting description. Sharing it on different social platforms can also further it's success.   

Lili Wang's curator insight, May 15, 2014 10:51 PM

This was one of my favourite article by far, as i personally prefer humorous marketing ads, it's just so much more eye catching and easy to relate to as well. videos and visual effects will aid the process of promoting the product as it will leave the customers with a deeper interest. A creative video will stay in the customers minds, thus increasing its change to go viral.

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Study on the Trend of Social Media and TV to the Youth

Diagnosis wherewith the vary as regards commutual communications industry yet televisor in contemplation: vfXBeawokU http://t.co/bPsV95mjdc


Via Mariah Healey
Ooi Jun Hao's insight:

Mass media has influence our environment, by helping to create agendas which giving us things to think and talk about. Mass media also influence our thoughts, values, belief and behavior. In addition, Television is the primary source of information and entertainment for most peoples during their free time and it has become a popular medium which imitated and influences culture because viewers often take interest and pay attention to the shows they watched.  This lead by showing the essential of reality shows as media, by expose the messages of the brand to consumers

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Mariah Healey's curator insight, March 16, 2014 7:42 PM
Again social media is such a vital component of successful Marketing communications especially with technology developing and changing so radically in society.
Rescooped by Ooi Jun Hao from Integrated Marketing Communications
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5 Ways The Kardashian Family Built A $65 Million Brand

5 Ways The Kardashian Family Built A $65 Million Brand | Integrated Marketing Communications | Scoop.it
You may not make thousands from nightclub appearances, but you can still learn a tip or two from the famed Kardashians.

Via Samirah Bhamji
Ooi Jun Hao's insight:

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

more...
Ooi Jun Hao's curator insight, May 13, 2014 9:06 PM

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

Lili Wang's curator insight, May 15, 2014 6:03 PM

The kardashians has gained awareness by using their name as a brand that is attracting many consumers all over the world, with products such as bags, wallets to beauty products, these girls are the perfect image to the female target market. This article talks about the five ways that the kardashians are building their brand:

1. customers are able to relate to them, especially the female target, every girl wants to be like them

2. they are developing the kardashian line by offering more products as they know the needs and wants of their target market

3. they connect with their consumers through social media platforms such as twitter and facebook, this will aid the process of gaining brand awareness

4. the use of collaboration; with other brands and high class places

5. make good use of the good and bad they have

Alisha Carden's curator insight, August 19, 2014 6:40 PM

By successfully branding the whole family, and taking advantage of opportunities, the Kardashian's are essentially becoming more and more famous by the minute

@jpfernandez9