Hold onto the summer feeling a little longer! This is what Saatchi and Saatchi's latest campaign is aimed at. Customised adshels and street posters were displayed in Auckland, Wellington, and Christchurch which feature removable jandals and towels. What a great interactive and experiential way to engage with consumers!! Posters were strategically placed around bus stops and and train stops and around university campuses to target those starting the new semester. The campaign had a lot of success with passers by stopping and picking up large jandals and towels from the campaign. Very engaging L&P and Saatchi and Saatchi
Social Media Is the New Television -- How Does Your Channel Look?
Olivia Munro-Goodey's insight:
People are increasingly tuning into their smartphones and other devices to be digitally connected. Mobile usage is increasing in terms of website visits. The article mentions that peoples attention span is around 7-10 seconds at best and I agree in that for marketing content to be successful it needs to be fun and entertaining as that is after all what consumers are wanting to find when browsing their mobiles. The rule of 80% others and 20% your own content is important as it means it doesn't come across as me, me, me! and too sales pitchy.
Content needs to be fun and engaging for the consumer otherwise there is no point. Consumer engagement is a strong theme in IMC campaigns and with many people now using mobiles, consumers can be targeted from all different types of channels making it harder for them to take the time to take in content. Content needs to be worth the consumers time for them to take time out of their busy day to read content.
this article explains that email marketing should not be discarded and phased out to be replaced by social media. Instead, email marketing and social media platforms should be used to complement each other. surveys that were conducted showed that the most popular form of marketing in digital campaigns were email marketing at 78% compared with social media at 58%. I think this is correct as email marketing is a direct way to engage with the consumer and to encourage action to be made turn consumers into customers.Although social media is such an important way to reach the consumer, email marketing can help reinforce messages and support other channels in IMC.
Using Social Media Channels to ‘Tune-in’ Your Target Audience, The words still come out of the mouths of every generation: There’s nothing on TV.
Olivia Munro-Goodey's insight:
Focused on the social media/PR team and their role. This article looks at social media and its ability to draw a target market in to pay attention the specific brand. This article identifies the preferred channel for most consumers - online. This article promotes the social media/PR team as one who do not suffer from the confusion of multiple channels and are well-versed in this field to choose the correct channel. Invest in a social media/PR team! To me, it is very important for social media to be managed especially by a PR team. Companies need to know what content is being published on social networking platforms and need to manage this to keep consumers happy and continuing to be customers. Again engaging with your consumer is paramount.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.