Integrated Marketing Communications
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Why Integrated Marketing Communications Is Here to Stay

Why Integrated Marketing Communications Is Here to Stay | Integrated Marketing Communications | Scoop.it
Integrated marketing communications is catching on for many reasons, and it's here to stay.
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Integrated Communications: Transcending PR & Marketing Silos

Integrated Communications: Transcending PR & Marketing Silos | Integrated Marketing Communications | Scoop.it
Integrated communications allows realignment of roles & creates more value to address the shift in comms, collaboration and consumption of information.
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