Integrated Marketing Communications
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Developing Video Marketing Ideas

Developing Video Marketing Ideas | Integrated Marketing Communications | Scoop.it

nerConsidering going into video marketing? Ben discusses what others have done to make their videos successful and how to develop original video marketing ideas.


Via Pedro Da Silva, Jonathan Chan, Ooi Jun Hao
Lili Wang's insight:

This was one of my favourite article by far, as i personally prefer humorous marketing ads, it's just so much more eye catching and easy to relate to as well. videos and visual effects will aid the process of promoting the product as it will leave the customers with a deeper interest. A creative video will stay in the customers minds, thus increasing its change to go viral.

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Shani McGee's curator insight, March 31, 2014 4:40 AM

Personally I love watching humorous marketing ads! They make me be able to recall products that much easier and quicker. In my eyes its a great tool to have in a business. Effective humour in your marketing videos! So many great examples around us! 

Jonathan Chan's curator insight, May 13, 2014 12:15 AM

Videos are a great way to generate brand awareness and have a greater reach to one's intended audience. Although there are a variety of ways to make a video, they key is to incorporate creativity. A creatively made video is usually easily be recalled, thus increasing its change to go viral or its viewership. 

Humour is a good element to use in videos, but does not work in all cases. A good guide to developing a marketing video is see what others have done in the past to generate ideas. They can then build on it and decide what suits their brand image. Other types of video marketing could also be product demonstrations. 

Appropriate measures must be taken to increase the change of it going viral. These includes having a relevant title, using keywords or an interesting description. Sharing it on different social platforms can also further it's success.   

Ooi Jun Hao's curator insight, May 13, 2014 9:29 PM

According to Econsultancy, 93% of marketers included online video as part of their overall marketing strategies in 2013. In fact, the ReelSEO 2013 Online Video Marketing Survey and Business Video Trends report confirms that 80% of marketers say that video marketing has positively impacted their business. As we move into 2014, those marketers will surely be looking for ways to get more return from their video marketing. As the overwhelming market leader, example, YouTube has always commanded the lion’s share of the attention when it comes to this particular type of marketing. 

Source: The Case Against YouTube: Smarter Video Marketing Strategies for 2014 http://www.reelseo.com/case-against-youtube/#ixzz31eJ0VE2s ;
©ReelSEO.com, All Rights Reserved 

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5 Ways The Kardashian Family Built A $65 Million Brand

5 Ways The Kardashian Family Built A $65 Million Brand | Integrated Marketing Communications | Scoop.it
You may not make thousands from nightclub appearances, but you can still learn a tip or two from the famed Kardashians.

Via Samirah Bhamji, Ooi Jun Hao
Lili Wang's insight:

The kardashians has gained awareness by using their name as a brand that is attracting many consumers all over the world, with products such as bags, wallets to beauty products, these girls are the perfect image to the female target market. This article talks about the five ways that the kardashians are building their brand:

1. customers are able to relate to them, especially the female target, every girl wants to be like them

2. they are developing the kardashian line by offering more products as they know the needs and wants of their target market

3. they connect with their consumers through social media platforms such as twitter and facebook, this will aid the process of gaining brand awareness

4. the use of collaboration; with other brands and high class places

5. make good use of the good and bad they have

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Ooi Jun Hao's curator insight, May 13, 2014 9:03 PM

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

Ooi Jun Hao's curator insight, May 13, 2014 9:06 PM

Keeping Up with the Kardashians’ main aim would be to portray them as trend setters and celebrities that people can look up to. This exposure of their daily lives also helps provide people with the impression that they are normal human beings just like them, thus being able to associate themselves with the family and its associated connotations. Keeping up with the Kardashians can be said to be an avenue for the “Kardashians” to establish themselves a brand. This helps generate publicity and act as a gateway for them to get product/service endorsements or even launch their own line of products

Alisha Carden's curator insight, August 19, 2014 6:40 PM

By successfully branding the whole family, and taking advantage of opportunities, the Kardashian's are essentially becoming more and more famous by the minute

@jpfernandez9

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | Integrated Marketing Communications | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.


Via Felix Feng, Patrick Wong
Lili Wang's insight:

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process

 

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Christine IMC's curator insight, September 26, 2013 10:02 PM

This is an insightful article which talks about how small businesses can add in social media within their direct marketing approach. From her finds of the small companies she's surprised that not many had any links to social media or if they did it was less than half. There are obviously still small companies who still use the old tried and tested brochures, cards or booklets to promote themsleves to customers but as this is now a predominantly technologically advanced era and will continue to be so then companies need to take into consideration of the new directions of direct marketing as well as promoting the socail media a company uses but not just creating it and not using it but actually including it into the companies marketing strategy, some good tips for small companies who aren't familiar yet or who aren't using this type of direct media to their advantage.

Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

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Pre-launch publicity on a low budget | Analysis | Marketing Week

Pre-launch publicity on a low budget | Analysis | Marketing Week | Integrated Marketing Communications | Scoop.it

Prince and Beyoncé are experts in ‘spontaneous’ marketing, each launching albums with little or no warning. So how can brands from other sectors use the ’no publicity is huge publicity’ mantra?


Via Joachim Scholz, PhD, Radhika, Kelly Moeahu
Lili Wang's insight:

This article is great as it allows readers to get a better perspective of what is expected as well as the effective methods that could be conducted when launching a new product. It is important for social media to continuously come up with innovative ideas and opportunities in order to grab the consumers attention, making them have the desire to purchase the product. In the past, music celebrities usually releases a couple of single before the album itself in order to build some anticipation so fans will be more willing to pay for the price of the album, this is now different because markets have changed, there is now much more of a bespoke approach to each album release. Social marketing media tools have been used through out the years in order to attract consumer attentions, such as inviting fans to a surprise concert via twitter, digital book signing on facebook as well as video teaser advertisements on YouTube in order to promote this new album. Therefore the importance of social media and developing an integrated marketing communications tool is significantly important when trying to launch a new product.

 

 

 

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Joachim Scholz, PhD's curator insight, February 27, 2014 10:11 AM

Steve's Insight:


Evolving communications technologies, especially social media, offer companies a plethora of opportunities to generate interest and reach audiences. In a marketing space so full of clutter, marketers and public relations professionals are challenged with getting their messages to stand out.

 

This article examines how social media is being used to promote new products. With examples of the music, book, and automotive industries, we are given insight into how social media has created new and innovative opportunities to not only attract attention, but to get consumers engaged in the process. Inviting fans to a surprise concert via Twitter, holding a digital book-signing on Facebook, and launching video teasers of advertisements on YouTube, are all ways in which social media is being worked into integrated marketing communications strategies for various brands and products.

 

Social media in the digital age has changed the dynamic of promotion. The article highlights how marketers can shift from the massive product launch event (with a lot of pre-promotion) to more engaging and spontaneous activities that can provide a steadier stream of consumer engagement.

 

The added benefit is that using social media is cheap. The promotion required in advance of a major launch was typically a massive expense with money poured into advertising and the event set-up itself. Social media allows marketers to communicate directly with customers (or fans) – and let’s face it, they’re going to be the first in line for the product anyway. These tactics also serve to build that fan base, like in the David Beckham book-signing, which only grows the number of people receiving your messages directly.

 

The direct engagement of social media brings new opportunities at lower cost to an integrated marketing communications strategy. It also enables the personal communication that consumers now come to expect – all while building better brand relationships.

Radhika's curator insight, March 16, 2014 2:43 AM

Extremely innovative use of social media as a medium to reach out to fans and engage consumers. Especially found it smart that at his book signing David Beckham used a stylus to sign straight onto his fans timelines - In turn branching out into the wider society through various cultures. 

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Integrated Marketing Communications - Then And Now - Forbes

Integrated Marketing Communications - Then And Now - Forbes | Integrated Marketing Communications | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.

Via SmartMPM.com Marketing Measured., IMCyclopedia.com
Lili Wang's insight:

This article is good as it allowed me to get a better and bigger insight on the different aspects of integrated marketing communications, what it was like before compared to the new developments now days. Due to the new upbringings of online and offline technology tools, it is now far more easier to integrate these tools in order to come up with a marketing strategy that will best suit a certain product/place. Back in the days, the need to strive for greater integration is considered inevitable by many and the uncertainty in achieving integration is highly doubtful. The market today needs to know the wants and needs of consumers in order to pick up on trends and to find ways to satisfy these consumers. With the combination of integrated marketing communications tools, this can be achieved.

 

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Jonathan Chan's curator insight, March 28, 2014 12:33 AM

The article "Integrated Marketing Communication- Then And Now'"provided an insight into how the practice of Integrated Marketing Communications have evolved and developed over time.

In the past, the integration of marketing communications was not seen as an easily achievable process, with many striving initiate unified communications across a range of channels. 

What we can take from this article is that both offline and online approaches must reach the consumer's in a way where the same message is relayed.

 

This might not necessarily be restricted to the company's marketing communications, but  be inclusive of the whole customer service experience and the how the company is perceived.

 

Although meeting the needs and wants of consumers is crucial factor to consider, the employment of integrated communication strategies would be a more definitive approach. 

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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | Integrated Marketing Communications | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.

Via Becky Norman, zzz, Nikky SIngh, Patrick Wong
Lili Wang's insight:

Integrated Marketing Communications is the combined use of advertising tools that are used in a marketing campaign in order to promote a certain brand or product. creating brand awareness is very important for a business if they want to succeed in their industry. IMC is very customer-centric, meaning it is based and revolved around customers. needs and wants of these customers are important as the product the company comes up with must meet the satisfaction of these customers.

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Marche Adams's comment, March 20, 2013 9:35 PM
different modes work together to create a seamless experience for the customer and are presented with a similar tone that reinforces the brands core messages. is these modes work in a unified force this in turn could maximize a businesses cost effectiveness.
Nikky SIngh's curator insight, May 6, 2014 2:23 AM

THis article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

Patrick Wong's curator insight, May 13, 2014 9:51 PM

This article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

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Snapchat - the opportunities and limitations for brands - Social Score Media

Snapchat - the opportunities and limitations for brands - Social Score Media | Integrated Marketing Communications | Scoop.it
I’ve noticed lately that more brands are starting to pop up on Snapchat. Recently I’ve connected with both Mashable and Taco Bell, as I’m curious to...

Via Joe Wei
Lili Wang's insight:

Snapchats mainly target those whom are at a younger age, mainly teens and late 20-30 year olds as this new application allow users to be able to send a 'snap' of what they are doing at the time. some businesses are adopting snapchats in their ways to promote their certain brand/product as these snaps usually last no more than ten seconds, thus viewers are more likely to notice and keep the image in their heads. "Some suggest that because Snapchat images disappear shortly after they’re posted, people may be more impulsive and willing to take action on a Snapchat campaign, as opposed to using Instagram or other image uploading tools to do the same thing". snapchat is definately an application where companies should consider about implicating in their day to day marketing strategies

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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Integrated Marketing Communications | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles, Owen
Lili Wang's insight:

Hash tags are becoming very popular in the past few years as it symbolizes what the status/picture is really trying to portray. social media platforms such as Twitter and Instagram nowadays are mainly based on hashtags as there is a higher chance of other users whom will be able to view your post, which can then lead to interacting with other users whom have the same interest as you, or have made a purchase on a similar product. Customer engagement is then built as then they are able to interact with one another. This also benefits the company as the brand will be acknolwedged by a wider range of consumers, allowing for the word of mouth effect

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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Why Blogs (Still) Matter For Social Entrepreneurs

Why Blogs (Still) Matter For Social Entrepreneurs | Integrated Marketing Communications | Scoop.it

Via IMCyclopedia.com, Kelly Moeahu
Lili Wang's insight:

Blogs are definitely important as it acts as a source of information flow, as well as a news source to particularly younger age groups, where they prefer to read about events or stories written in a more personal manner. They are also more personable and many people can relate to what is written, as well as offering an easy way for other consumers to comment back on what is written, creating interactions between consumers. There is only so much you can post on Facebook and Twitter as you may not want everyone to know what is going on with your life, social media can be quite scary at times as you'll never know the amount of people that is able to view what you are posting on your page, thus blogs come in handy.

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IMCyclopedia.com's curator insight, March 3, 2014 4:14 AM

"Blogs today remain perhaps the most cost effective, sustainable, and best-structured communications commitments social ventures can make." Tom Watson

Meg MacDonald's curator insight, March 10, 2014 5:19 PM

Blogs are an efficient and effective way of increasing brand awareness

Jonathon Muavaa's curator insight, March 11, 2014 2:13 AM

Blogging has been an ideal way to market certain product or services, entrepreneurs today are utilizing blogs to get ahead of their consumers, blogs have many benefits like the fact that they are personal and very self-orientated meaning the consumer is able to say whatever whenever which is beneficial for marketers as they put try to put themselves in the shoes of consumers and their target market

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Who Says Email Marketing Trumps Social Media? Marketers Do. - Business 2 Community

Who Says Email Marketing Trumps Social Media? Marketers Do. - Business 2 Community | Integrated Marketing Communications | Scoop.it
Business 2 Community
Who Says Email Marketing Trumps Social Media? Marketers Do.
Business 2 Community
According to this infographic from HostPapa, 75 percent of adults say they prefer email for communication.

Via Patrick Wong
Lili Wang's insight:

In my opinion, i do not agree with this article in stating that marketers believes email marketing trumps social media. Both email marketing and Social media are both important when it comes to promoting a certain product/service. I personally think that social media is a greater way to get your words and ideas across as there are all sorts of social medias in our world today such as Facebook, twitter, pinterest and so on. Take Facebook for instance, there are now deals and vouchers up for grabs on certain products and services which is a successful marketing media as more than half of the population is on facebook . It is then more likely for them to see the advertisements and therefore raising awareness of the product/services will not be an issue. Email marketing may not be as successful as sometimes people mark the emails as junk mails without even viewing them due to enormous amounts of emails they usually receive a day. Both Email Marketing and Social Media has it's pros and cons but in my opinion i'd say social media trumps email marketing in our society today.

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Patrick Wong's curator insight, March 11, 2014 11:36 PM

I suppose email marketing can trumps social media, is true that social media channel been changing from one to another over the past decades, but that does not mean that email marketing trumps social media. Facebook and twitter both are well established company that been internationally recognized, and if consumers nowadays are likely to check if they have these social media for offers/deals. Email marketing can be a real pain in the ass as consumers will find it frustrated with the amount of emails they receive in a day, therefore I would say both are equally important rather than one is better than another. But in my opinions social media can better as you are able to keep advertise on your page where as people will find it frustrated to receive bunch of emails from the same company in a day. 

Leon Wang's curator insight, March 19, 2014 10:30 PM

Even though this article demonstrated that email marketing is seemingly effective to reach a range of customer. But I reckon that social media has its own merits, like Facebook and Twitter became the important means as companies engage with their customers and sell their brand experiences. For marketers, they have to take these two different mediums into consideration in implementing marketing strategies. In other words, when is perfectly time for combining email marketing and social marketing that is needed to decide on business goal.