This was one of my favourite article by far, as i personally prefer humorous marketing ads, it's just so much more eye catching and easy to relate to as well. videos and visual effects will aid the process of promoting the product as it will leave the customers with a deeper interest. A creative video will stay in the customers minds, thus increasing its change to go viral.
The kardashians has gained awareness by using their name as a brand that is attracting many consumers all over the world, with products such as bags, wallets to beauty products, these girls are the perfect image to the female target market. This article talks about the five ways that the kardashians are building their brand:
1. customers are able to relate to them, especially the female target, every girl wants to be like them
2. they are developing the kardashian line by offering more products as they know the needs and wants of their target market
3. they connect with their consumers through social media platforms such as twitter and facebook, this will aid the process of gaining brand awareness
4. the use of collaboration; with other brands and high class places
This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back. Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process
This article is great as it allows readers to get a better perspective of what is expected as well as the effective methods that could be conducted when launching a new product. It is important for social media to continuously come up with innovative ideas and opportunities in order to grab the consumers attention, making them have the desire to purchase the product. In the past, music celebrities usually releases a couple of single before the album itself in order to build some anticipation so fans will be more willing to pay for the price of the album, this is now different because markets have changed, there is now much more of a bespoke approach to each album release. Social marketing media tools have been used through out the years in order to attract consumer attentions, such as inviting fans to a surprise concert via twitter, digital book signing on facebook as well as video teaser advertisements on YouTube in order to promote this new album. Therefore the importance of social media and developing an integrated marketing communications tool is significantly important when trying to launch a new product.
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.
This article is good as it allowed me to get a better and bigger insight on the different aspects of integrated marketing communications, what it was like before compared to the new developments now days. Due to the new upbringings of online and offline technology tools, it is now far more easier to integrate these tools in order to come up with a marketing strategy that will best suit a certain product/place. Back in the days, the need to strive for greater integration is considered inevitable by many and the uncertainty in achieving integration is highly doubtful. The market today needs to know the wants and needs of consumers in order to pick up on trends and to find ways to satisfy these consumers. With the combination of integrated marketing communications tools, this can be achieved.
Integrated Marketing Communications is the combined use of advertising tools that are used in a marketing campaign in order to promote a certain brand or product. creating brand awareness is very important for a business if they want to succeed in their industry. IMC is very customer-centric, meaning it is based and revolved around customers. needs and wants of these customers are important as the product the company comes up with must meet the satisfaction of these customers.
Snapchats mainly target those whom are at a younger age, mainly teens and late 20-30 year olds as this new application allow users to be able to send a 'snap' of what they are doing at the time. some businesses are adopting snapchats in their ways to promote their certain brand/product as these snaps usually last no more than ten seconds, thus viewers are more likely to notice and keep the image in their heads. "Some suggest that because Snapchat images disappear shortly after they’re posted, people may be more impulsive and willing to take action on a Snapchat campaign, as opposed to using Instagram or other image uploading tools to do the same thing". snapchat is definately an application where companies should consider about implicating in their day to day marketing strategies
Hash tags are becoming very popular in the past few years as it symbolizes what the status/picture is really trying to portray. social media platforms such as Twitter and Instagram nowadays are mainly based on hashtags as there is a higher chance of other users whom will be able to view your post, which can then lead to interacting with other users whom have the same interest as you, or have made a purchase on a similar product. Customer engagement is then built as then they are able to interact with one another. This also benefits the company as the brand will be acknolwedged by a wider range of consumers, allowing for the word of mouth effect
Blogs are definitely important as it acts as a source of information flow, as well as a news source to particularly younger age groups, where they prefer to read about events or stories written in a more personal manner. They are also more personable and many people can relate to what is written, as well as offering an easy way for other consumers to comment back on what is written, creating interactions between consumers. There is only so much you can post on Facebook and Twitter as you may not want everyone to know what is going on with your life, social media can be quite scary at times as you'll never know the amount of people that is able to view what you are posting on your page, thus blogs come in handy.
Business 2 Community Who Says Email Marketing Trumps Social Media? Marketers Do. Business 2 Community According to this infographic from HostPapa, 75 percent of adults say they prefer email for communication.
In my opinion, i do not agree with this article in stating that marketers believes email marketing trumps social media. Both email marketing and Social media are both important when it comes to promoting a certain product/service. I personally think that social media is a greater way to get your words and ideas across as there are all sorts of social medias in our world today such as Facebook, twitter, pinterest and so on. Take Facebook for instance, there are now deals and vouchers up for grabs on certain products and services which is a successful marketing media as more than half of the population is on facebook . It is then more likely for them to see the advertisements and therefore raising awareness of the product/services will not be an issue. Email marketing may not be as successful as sometimes people mark the emails as junk mails without even viewing them due to enormous amounts of emails they usually receive a day. Both Email Marketing and Social Media has it's pros and cons but in my opinion i'd say social media trumps email marketing in our society today.
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