Integrated marketing communications
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Scooped by Kristoffer Erdal Klemetsdal
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How to Create an Integrated Marketing Communica...

How to Create an Integrated Marketing Communica... | Integrated marketing communications | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.
Kristoffer Erdal Klemetsdal's insight:

Imc (integrated marketing communication) is a planning process that aims to execute and communicate the businesses marcoms program to the consumer. 
Here is an article that explains well how a small business can start and how the can execute their IMC program.  

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Rescooped by Kristoffer Erdal Klemetsdal from Marcoms 2014 IMC
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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications? | Integrated marketing communications | Scoop.it
Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC a...

Via Angelina Singh, Daniel Chuah
Kristoffer Erdal Klemetsdal's insight:

Imc is not just considered a marketing concept but also as a whole strategic business process. 

Its importante to have strategical focused Imc process that can drive the business to develop not only powerful but also attractive brand and brand equity as factors for the success of the organizations

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Daniel Chuah's curator insight, May 9, 2014 3:43 AM

IMC needs to have a strategic plan with a strategic purpose to fully capitalise what it is intend for. A good read on how IMC contributes towards the evolution of Brand communications.

MinhThanh_Ha's curator insight, September 29, 2014 8:44 AM

Integrated Marketing Communication is seen as the key of the success of brands. Based on that, brand can build strong relationships with its targeted consumers and attract/create new potential consumers.

IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business. Integrated marketing communication can drive business to develop powerful and attractive brand and brand equity as dominant factor for the success of organisations.

It builds brand equity by establishing the brand in memory by applying some marketing communications: advertising, public relation, personal selling, etc.

Rachel Chen's curator insight, October 2, 2014 11:29 PM

The success of the brand relies on the foundation created through their brand management programme. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Build strong relationships with its targeted consumers and attract/create new potential consumers. IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business.