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How to Grow Your Small Business Using a Blog [VIDEO] | Social Media Today

How to Grow Your Small Business Using a Blog [VIDEO] | Social Media Today | Content Marketing | Scoop.it
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How Do You Come Up With Story Ideas?

How Do You Come Up With Story Ideas? | Content Marketing | Scoop.it
A common question for new writers is "Where do story ideas come from?" In this post, I'll walk you through the "Idea Net" technique.
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74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic] | Content Marketing | Scoop.it
Want titles that get people clicking? This infographic can help you think of a few. 74, to be exact.
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The Single Biggest Lie in Digital Marketing

Think you can leave your entire digital marketing strategy up to algorithms and robots? Think again. While data makes up an important component to online marketing, you can't forget the other key piece: people.
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20 Inspiring SlideShare Presentations Every Marketer Should See

20 Inspiring SlideShare Presentations Every Marketer Should See | Content Marketing | Scoop.it
Get inspired to create your own SlideShare presentation by checking out these 20 SlideShare presentations for marketers.
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A Storytelling Guide for Those Who Stink at Storytelling

A Storytelling Guide for Those Who Stink at Storytelling | Content Marketing | Scoop.it
Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.

Via Brock N. Meeks
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Brock N. Meeks's curator insight, August 19, 2013 8:35 AM

If you really suck at storytelling, this is a great cheat sheet.  And don't knock cheatsheets... it's just another name for "template."

 

Fromt the piece:

 

"There’s plenty of guidance available but much of it is more likely to make your head spin than simplify your life. Who can keep straight all 17 steps of the hero’s journey or parse the finer distinctions between three, five (or even nine) act dramatic structure and the constituent parts of each act? Even professional screenwriters can’t seem to agree. On the other hand, simply knowing you need a beginning, middle and end is hardly likely to help you much.

 

"There has to be a middle way -- a guide to storytelling that provides enough structure to give shape to a baggy narrative but not so much complexity that we get lost in the weeds."

 

This piece gives you a five step plan on getting to "the end" in a coherent and engaging way.

 

Meeks Out...

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Does My Website Need a Blog? | Common SEO Questions

Does My Website Need a Blog? | Common SEO Questions | Content Marketing | Scoop.it
Blogging sets the tone that you are an expert in the industry as long as you follow some basic steps listed here.

Via Eugene Aronsky
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Top B2B Content Marketing Trends in 2013

Top B2B Content Marketing Trends in 2013 | Content Marketing | Scoop.it
Content - The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
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10 Must-Read Online Marketing Blogs to Add to Your Reading List

10 Must-Read Online Marketing Blogs to Add to Your Reading List | Content Marketing | Scoop.it
Looking for online marketing information or inspiration? When we need some, we check these great blogs first.

Via Ron Sela
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Ron Sela's curator insight, August 13, 2013 2:22 AM

10 Must-Read Online Marketing Blogs to Add to Your Reading List

Stephanie Simon's curator insight, August 16, 2013 12:06 PM

Just subscribed to most of these! You should too!

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Integrate Content Marketing and SEO | Social Media Today

Integrate Content Marketing and SEO | Social Media Today | Content Marketing | Scoop.it
During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely!
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5 Secrets to Use Storytelling for Brand Marketing Success

5 Secrets to Use Storytelling for Brand Marketing Success | Content Marketing | Scoop.it
Learn the five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers.
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7 Ways You Can Increase Your Email Opt-ins and Get More Subscribers

7 Ways You Can Increase Your Email Opt-ins and Get More Subscribers | Content Marketing | Scoop.it
Email is the top channel for delivering marketing messages. Let's look at 7 ways that you can increase your email opt-ins and get more subscribers.
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Facebook Finally Introduces Embedded Posts: What You Need to Know

Facebook Finally Introduces Embedded Posts: What You Need to Know | Content Marketing | Scoop.it
Learn more about Facebook's brand new embed feature, and get some ideas for using it in your marketing content.
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The Pain-Free Guide to Generating Valuable Leads From Online Forums - Copyblogger

The Pain-Free Guide to Generating Valuable Leads From Online Forums - Copyblogger | Content Marketing | Scoop.it
You may missing valuable business opportunities if you avoid online forums. Learn how to take advantage of the right forums to generate new leads.
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Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | Content Marketing | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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PR and Content Marketing: The Inevitable Marriage

PR and Content Marketing: The Inevitable Marriage | Content Marketing | Scoop.it
Now everyone is a media creator. Naturally, that lowers the barrier to entry. If you can create your own media, you don’t need journalists to do it for you, right?
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Learn from Blockbuster's brand blunders

Learn from Blockbuster's brand blunders | Content Marketing | Scoop.it
Photo: Mike Dillingham via CompfightBack in 2004, Blockbuster woke up. The company created what many thought would be a Netflix killer - Total Access. For about five years Netflix had steadily grown
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Video content saturation requires brands to advance their strategies

Video content saturation requires brands to advance their strategies | Content Marketing | Scoop.it
Americans are hungry for video content and brands must satiate buyers' palettes to keep up.
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The Go-to Guide to Creating Email Newsletters People Actually Read

The Go-to Guide to Creating Email Newsletters People Actually Read | Content Marketing | Scoop.it
Learn how to send a successful email newsletter in just 10 steps.
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Why You Should Write Short Articles, Too

Why You Should Write Short Articles, Too | Content Marketing | Scoop.it
After writing the first draft of a new Copyblogger post last week, I noticed something interesting. I wrote the conclusion, then looked at the word cou
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5 Best Content Marketing Books

Continuing our Frequently Tweeted Question (FTQ) series with five book recommendations for your content marketing reading (plus one on the way!).

Via Stefano Principato
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Content Sharing: The Essential Guide to Content Sharing

Content Sharing: The Essential Guide to Content Sharing | Content Marketing | Scoop.it

If you don’t have a good content sharing strategy there is no point in writing content!Do you have a really effective content sharing strategy already in place?In this article we look at how you can come up with an effective strategy and what content sharing tools can be used to help....


Via Jeff Domansky
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Andy Birkitt's curator insight, August 8, 2013 4:39 AM

We all know that content is king and that creating good quality content is what we should all be doing. But that is only the first part, its no good having good content if you are not getting it seen and that is were having a good content sharing strategy comes in, nice read.....

Ali Anani's curator insight, August 9, 2013 1:39 AM

Content strategy is a hot topic and shall be for a while

Jeff Domansky's curator insight, August 9, 2013 1:31 PM

More great content on how to share content effectively from Ian Cleary.

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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Content Marketing | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
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5 ways writers make boring topics more interesting

5 ways writers make boring topics more interesting | Content Marketing | Scoop.it
At some point in your career, you’ll have to write an article about something that doesn’t seem interesting. Use some of these tips to spice up humdrum topics.
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5 Tips for Launching a Product On Your Blog Without Annoying Your Readers : @ProBlogger

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers : @ProBlogger | Content Marketing | Scoop.it
Darren, I have written an eBook but am struggling with how 'pushy' to be with my readers in my marketing ...
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