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"The Mindy Project" Is Advertising on Tinder with Fake Profiles

"The Mindy Project" Is Advertising on Tinder with Fake Profiles | Integrated Marketing Communications | Scoop.it
The last time we asked Tinder about its apparent brand-synergy-third-base-score with FOX, it clammed up.

Via Ally Greer, Kelly Moeahu
Kelly Moeahu's insight:

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

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Ally Greer's curator insight, January 2, 2014 2:14 PM

Proof: When someone creates a social network - any social network - marketers will figure out a way to advertise on it.

Kelly Moeahu's curator insight, March 21, 2014 9:43 AM

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

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Rescooped by Kelly Moeahu from Social Business, SEO and Content Marketing
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3 Reasons Why Your Business Must Be Social

3 Reasons Why Your Business Must Be Social | Integrated Marketing Communications | Scoop.it
Social media engagement is not just for the tech savvy consumer. Social media engagement has been adopted by the world’s most powerful politicians; it has been integrated into the lives of ...

Via Erin C. Nelson
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Rescooped by Kelly Moeahu from Social Media for the Masses
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Skyrocket Your Consumer Engagement with the Right Social Media Images - Forbes

Skyrocket Your Consumer Engagement with the Right Social Media Images - Forbes | Integrated Marketing Communications | Scoop.it
Forbes
Skyrocket Your Consumer Engagement with the Right Social Media Images
Forbes
As new social media platforms emerge, the way consumers engage with brands continues to change and evolve.

Via Anthony Trimble
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Rescooped by Kelly Moeahu from Consumer Behaviour
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"The Mindy Project" Is Advertising on Tinder with Fake Profiles

"The Mindy Project" Is Advertising on Tinder with Fake Profiles | Integrated Marketing Communications | Scoop.it
The last time we asked Tinder about its apparent brand-synergy-third-base-score with FOX, it clammed up.

Via Ally Greer, Kelly Moeahu
Kelly Moeahu's insight:

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

more...
Ally Greer's curator insight, January 2, 2014 2:14 PM

Proof: When someone creates a social network - any social network - marketers will figure out a way to advertise on it.

Kelly Moeahu's curator insight, March 21, 2014 9:43 AM

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

Rescooped by Kelly Moeahu from Integrated Marketing Communications | IMC
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Why Blogs (Still) Matter For Social Entrepreneurs

Why Blogs (Still) Matter For Social Entrepreneurs | Integrated Marketing Communications | Scoop.it

Via IMCyclopedia.com
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Meg MacDonald's curator insight, March 10, 2014 5:19 PM

Blogs are an efficient and effective way of increasing brand awareness

Jonathon Muavaa's curator insight, March 11, 2014 2:13 AM

Blogging has been an ideal way to market certain product or services, entrepreneurs today are utilizing blogs to get ahead of their consumers, blogs have many benefits like the fact that they are personal and very self-orientated meaning the consumer is able to say whatever whenever which is beneficial for marketers as they put try to put themselves in the shoes of consumers and their target market

Lili Wang's curator insight, March 17, 2014 2:29 AM

Blogs are definitely important as it acts as a source of information flow, as well as a news source to particularly younger age groups, where they prefer to read about events or stories written in a more personal manner. They are also more personable and many people can relate to what is written, as well as offering an easy way for other consumers to comment back on what is written, creating interactions between consumers. There is only so much you can post on Facebook and Twitter as you may not want everyone to know what is going on with your life, social media can be quite scary at times as you'll never know the amount of people that is able to view what you are posting on your page, thus blogs come in handy.

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Nike 'She Runs' Case Study - MFA Awards 2012 (Best Integrated Media Campaign)


Via Radhika
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Radhika's curator insight, March 16, 2014 12:53 AM

Interesting look into how Nike looked at "the Big Idea" and targeted a gender despite cultural barriers, and united females on a common ground. It shows us how Nike by understanding their audience, being female runners, they were able to construct a message around improving their consumer experience by uniting them together. 

Rescooped by Kelly Moeahu from International FMCG Market Insights
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IAB research shows Social Media drives ROI for FMCG

IAB research shows Social Media drives ROI for FMCG | Integrated Marketing Communications | Scoop.it

Research released by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of Social Media for driving Brand sentiment, enhancing consumer engagement, and increasing Brand loyalty.


Via Vasia Dimitropoulou
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XPLAIN's curator insight, July 6, 2013 7:38 AM

The study showed that 90% of consumers would recommend a Brand after interacting on Social Media.

What's more, four out of five consumers said they would be more inclined to buy a Brand more often in the future after being exposed to a Brand’s Social Media presence, while 83% of consumers exposed to Social Media would trial a Brand’s product. 

Given that all the participating Brands saw an uplift in affinity and loyalty, the IAB research demonstrates that, for every £1 spent in Social Media, a potential value of £3.34 could be generated!

Rahul Singla's curator insight, July 9, 2013 12:57 AM

Social Media drives ROI for FMCG

Rescooped by Kelly Moeahu from Online Marketing Hub
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Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand | Integrated Marketing Communications | Scoop.it
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.

Via Christopher Benitez
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Rescooped by Kelly Moeahu from Integrated Marketing Communications | IMC
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How To Curate Content Creatively | Content Hero

How To Curate Content Creatively | Content Hero | Integrated Marketing Communications | Scoop.it
Do you know how to curate content? Find, share and organise content that benefits your audience today with our how to guide.

Via IMCyclopedia.com
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Pre-launch publicity on a low budget | Analysis | Marketing Week

Pre-launch publicity on a low budget | Analysis | Marketing Week | Integrated Marketing Communications | Scoop.it

Prince and Beyoncé are experts in ‘spontaneous’ marketing, each launching albums with little or no warning. So how can brands from other sectors use the ’no publicity is huge publicity’ mantra?


Via Joachim Scholz, PhD, Radhika
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Joachim Scholz, PhD's curator insight, February 27, 2014 10:11 AM

Steve's Insight:


Evolving communications technologies, especially social media, offer companies a plethora of opportunities to generate interest and reach audiences. In a marketing space so full of clutter, marketers and public relations professionals are challenged with getting their messages to stand out.

 

This article examines how social media is being used to promote new products. With examples of the music, book, and automotive industries, we are given insight into how social media has created new and innovative opportunities to not only attract attention, but to get consumers engaged in the process. Inviting fans to a surprise concert via Twitter, holding a digital book-signing on Facebook, and launching video teasers of advertisements on YouTube, are all ways in which social media is being worked into integrated marketing communications strategies for various brands and products.

 

Social media in the digital age has changed the dynamic of promotion. The article highlights how marketers can shift from the massive product launch event (with a lot of pre-promotion) to more engaging and spontaneous activities that can provide a steadier stream of consumer engagement.

 

The added benefit is that using social media is cheap. The promotion required in advance of a major launch was typically a massive expense with money poured into advertising and the event set-up itself. Social media allows marketers to communicate directly with customers (or fans) – and let’s face it, they’re going to be the first in line for the product anyway. These tactics also serve to build that fan base, like in the David Beckham book-signing, which only grows the number of people receiving your messages directly.

 

The direct engagement of social media brings new opportunities at lower cost to an integrated marketing communications strategy. It also enables the personal communication that consumers now come to expect – all while building better brand relationships.

Radhika's curator insight, March 16, 2014 2:43 AM

Extremely innovative use of social media as a medium to reach out to fans and engage consumers. Especially found it smart that at his book signing David Beckham used a stylus to sign straight onto his fans timelines - In turn branching out into the wider society through various cultures. 

Lili Wang's curator insight, March 17, 2014 3:10 AM

This article is great as it allows readers to get a better perspective of what is expected as well as the effective methods that could be conducted when launching a new product. It is important for social media to continuously come up with innovative ideas and opportunities in order to grab the consumers attention, making them have the desire to purchase the product. In the past, music celebrities usually releases a couple of single before the album itself in order to build some anticipation so fans will be more willing to pay for the price of the album, this is now different because markets have changed, there is now much more of a bespoke approach to each album release. Social marketing media tools have been used through out the years in order to attract consumer attentions, such as inviting fans to a surprise concert via twitter, digital book signing on facebook as well as video teaser advertisements on YouTube in order to promote this new album. Therefore the importance of social media and developing an integrated marketing communications tool is significantly important when trying to launch a new product.

 

 

 

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Integrated marketing communications: Which tactics are right for your business/industry? | Flint Group

Integrated marketing communications: Which tactics are right for your business/industry? | Flint Group | Integrated Marketing Communications | Scoop.it

Integrated marketing communications is the all the buzz these days. But which marketing tactics are best for your specific business or industry?

 

We’ve taken a look at five key industries to identify marketing trends and opportunities your business can use for its integrated marketing communications plan.


Via Russ Merz, Ph.D., Radhika
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Jordy Jamieson's curator insight, March 17, 2014 1:47 AM

Which marketing tactics best suit your business?

 

A look into how different marketing techniques are useful in different businesses.

Bell's curator insight, September 27, 2014 12:10 PM

under the marketing umbrella, there should be tactics, small steps that lead to the big umbrella goal. which tactics most suitable for a business? 

Shoko Aikawa's curator insight, October 3, 2014 1:25 AM

yes! I believe that digital ad spending will increase year by year as many people are with technologies such as mobile phone and computer. This is good research and findings are quite useful!!