Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...
This is a very intriguing article, mainly because it shows social media from the "listening" perspective as opposed to the normal "talking" persepective that often thought of. The final line of the article mentions that it's not the "media" in social media that's important, but the "social" aspect. This proves that brands these days are easily influenced by consumers, and the platform that enables companies to communicate directly to the consumer is virtually accessible to everyone. It is utterly important for brands to take on this knowledge and look at social media marketing as a serious platform as the flow of communication is a two-way affair.
Social Media Marketing is an immersive tool, not only for getting your brand name out into the bountiful world of online marketing, but also for tracking the success your brand has through these channels. This article defines 5 ways to help track your brands notoriety, and there are definitely more methods out there. Knowing how many people you are linked to through these social media sites, and using tools provided by Google, can show how often your links are accessed by them is an indication of how many people are receiving your brand. These tools are a massive advantage to people who want their brand to flourish through these online channels.
Co-marketing is an often over-looked option for marketers. This is true mainly because it can be quite difficult for two companies to find a decent level of communication or even relevance in order to be able to market off of each other. When two companies can find that bond though, the strentgh of a co-marketing relationship can lead to a successful partnership that enables a link between two different target audiences through one channel. This is co-marketing. The example used in this article is a relationship between a dog trainer and a dog food company. Two similar but again seperate businesses, that form a relationship that enables a larger reach for both parties. A successful co-marketing campaign is often represnted by those where the consumers can't tell they are seperate companies.
Oreo is not only a sandwich cookie, but it’s a brand that really keeps you connected. I have been...
Jordan Reti Pereira's insight:
This article is very interesting due to the fact that although social media for brands is widely used, the Oreo story is one of success and it lists the reasons why excatly that is. Consistency is the biggest factor here. Instead of doing the one-off funny post about pirate language week because you can make a pirate face out of your product, they always have something relevant to share that coincides with whatever is happening in the world that day. It's about being able to maintain an image that is viewed by millions of users on a daily basis. Be unique, yes. But remain consistent, and the benefits will outshine the effort.
Tweeting is one of the most recent examples of instant marketing, and most effective. These tips demonstrate what is only the tip of the iceberg when it comes to the most effective ways to get your company's name and brands out into the Twittersphere. The simple use of keywords through hashtags to attract followers is one of the best examples of why Twitter is an easy marketing tool. Following experts in your field who already have a large followers base is an example of piggybacking that isn't considered un-ethical. It's a great tactic that gives your company's name access to a large base of people who are interested in your product or the industry you're representing.
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