Integrated Marketing Communications (MS1)
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Rescooped by Jordan Reti Pereira from The Communication Mix, IMC programming planning and Direct Marketing
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What Is a Marketing Communication Mix?

What Is a Marketing Communication Mix? | Integrated Marketing Communications (MS1) | Scoop.it
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...

Via NatalieHuynh, Jordan Smith
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Amy Davidson's comment, September 26, 2013 9:08 AM
This article of event sponsorship is relevant to my chosen brand, and is interesting how it incorporates event sponsorship as well. I agree with Candace that the elements of an integrated marketing mix in a business are the reasoning behind their success and development for future success, as they are focussed on targeting their key market. A great read, I think Candace picked an article which is highly relevant and topical.
Yujue Wang 1250401's comment, September 26, 2013 6:29 PM
I like the way how you summarise the article and the comment you make, it is a good article when it comes to provide a better understanding to what a marketing communication mix is. Marketing communication mix and be done in a lot of ways and as long as you combine two or more strategy together while attempting to promote their business or products to targeted customers it can be considered as marketing communication mix. It is very nice how the article break down all the parts and elements so people can have a better understanding of all the key points and not misunderstand them. I think that discounts and promotions are a very good combination with advertising, when they are used together they can produce very good results as people are always attracted by discounts and promotions while adverting give them a good plate form to show their target audience and target market. After reading your insight I can understand why people might mix up some key words and treat them as the same meaning due to daily life, but in professional terms they are different. Good job on the insight.
Kevin yau's comment, September 26, 2013 8:35 PM
@Michelle Kim
The six elements of marketing communication that given in the article is very helpful for the readers, help them to understand what marketing communication mix is. I personally think that marketing communication mix is quite hard to understand because of the complexity in terms of creating a good method of communicate with targeted customers.
Rescooped by Jordan Reti Pereira from Integrated Marketing Communications | IMC
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Social Media Is For Listening

Social Media Is For Listening | Integrated Marketing Communications (MS1) | Scoop.it
Businesses have two ways to communicate with customers: talking or listening.

For a hundred years, talking dominated. Media, including tele…

Via IMCyclopedia.com
Jordan Reti Pereira's insight:

This is a very intriguing article, mainly because it shows social media from the "listening" perspective as opposed to the normal "talking" persepective that often thought of. The final line of the article mentions that it's not the "media" in social media that's important, but the "social" aspect. This proves that brands these days are easily influenced by consumers, and the platform that enables companies to communicate directly to the consumer is virtually accessible to everyone. It is utterly important for brands to take on this knowledge and look at social media marketing as a serious platform as the flow of communication is a two-way affair.

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IMCyclopedia.com's curator insight, July 26, 2013 12:05 AM

A good read. 'nuff said.

Dallan Milich's comment, August 21, 2013 8:55 PM
@Jordan… I like how you’ve mentioned that communication is a two-way affair, which I took as one of the main parts of this article. This demonstrates that just having a presence on social media doesn’t mean you are talking to your potential/consumers. Things I think companies could do to create a two way interaction, for example through instagram this could consist of creating give-a-ways by getting people to share a photo and like your page, Getting your product and page out there to reach to more people at a very low cost.
Oscar Joseph Catoto's comment, August 22, 2013 9:03 PM
Jordan’s take on this article is very true how social media can easily influence consumer’s decisions when purchasing products. It is an interesting fact of how you have separated that its not the media but the social in aspect that most important. For me this was one of the key parts in the article. By being able to communicate to your customers on a social bases instead of communicating through media will create a solid relationship with your intended customers.
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Measuring Success with Social Media | Real Web Marketing Inc.

Measuring Success with Social Media | Real Web Marketing Inc. | Integrated Marketing Communications (MS1) | Scoop.it
"Measuring Success with Social Media" http://t.co/RGK0h5CnkO
Jordan Reti Pereira's insight:

Social Media Marketing is an immersive tool, not only for getting your brand name out into the bountiful world of online marketing, but also for tracking the success your brand has through these channels. This article defines 5 ways to help track your brands notoriety, and there are definitely more methods out there. Knowing how many people you are linked to through these social media sites, and using tools provided by Google, can show how often your links are accessed by them is an indication of how many people are receiving your brand. These tools are a massive advantage to people who want their brand to flourish through these online channels.

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Dave Everitt's comment, August 14, 2013 7:39 PM
Social media is seen as being one of the hardest marketing mediums to track. It is an area which businesses are very interested in. Jordan I think you're terminology about these tools being indications rather than absolute certainties is an excellent call out. Because social media is so diverse and a lot of activity can be missed, it is a strong advantage to be able to track brand likes and mentions. The opportunity to improve brand tracking at such a low cost is fantastic.
Dallan Milich's comment, August 21, 2013 8:38 PM
From this you can see that Jordan has a strong interest in social media related activities. The article gives 5 ways of measuring the success of a company’s presence on a certain social media channel. This is good because it can compare your company to another competitor and gives slight indications on where you stand. It is a hard one however as it doesn’t say how long is spent on the site or measure the strength of engagement the visitor has. So I feel that social media is still to somewhat misunderstood, as it is a new form of marketing.
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What in the Heck Is Co-Marketing?

What in the Heck Is Co-Marketing? | Integrated Marketing Communications (MS1) | Scoop.it
Learn what co-marketing is, and how you can get started with your own co-marketing partnerships.

Via Frank Mohnhaupt, Oscar Joseph Catoto
Jordan Reti Pereira's insight:

Co-marketing is an often over-looked option for marketers. This is true mainly because it can be quite difficult for two companies to find a decent level of communication or even relevance in order to be able to market off of each other. When two companies can find that bond though, the strentgh of a co-marketing relationship can lead to a successful partnership that enables a link between two different target audiences through one channel. This is co-marketing. The example used in this article is a relationship between a dog trainer and a dog food company. Two similar but again seperate businesses, that form a relationship that enables a larger reach for both parties. A successful co-marketing campaign is often represnted by those where the consumers can't tell they are seperate companies.

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Maggie Zhang's comment, August 21, 2013 11:53 PM
I agree with Hendy’s commentary about this article. Co-marketing could effectively enhance commitment between partners and reduce the risks. Like Apple and Nike, they build up the partnership with each other not only increased their sales figures but also created ultimate work-out and music experience for their customers. There are several forms of developing co-marketing, like blog article, Ebook, Infographic, video, webinar and event sponsorship. Through these channels, organizations can create and improve their co-marketing with partners and enhance brand equity.
Jordan Reti Pereira's comment, August 22, 2013 7:23 AM
I agree with Oscar's insight that co-marketing is often not thought of by the consumers. The collaboration of two companies in order to reach a larger audience is brilliant, especially for marketers. That is why it is important for companies to consider this form of marketing, as it could lead to not only a larger awareness, but possibly a bright future for the two companies in terms of partnerships.
Oscar Joseph Catoto's comment, August 22, 2013 8:59 PM
I agree with Jordan's insight as marketers don’t look at co-marketing as an option when introducing or promoting a product. As Jordan has stated this is the usual because of the difficulties companies may encounter when co-operating with each other as they both have their own ideas. I especially like how Jordan has used a dog trainer and a dog food supplier as a key example as both are in different markets but have mutual gains when co-operating with each other.
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Social Media for Brands, What You Can Learn From Oreo

Oreo is not only a sandwich cookie, but it’s a brand that really keeps you connected. I have been...
Jordan Reti Pereira's insight:

This article is very interesting due to the fact that although social media for brands is widely used, the Oreo story is one of success and it lists the reasons why excatly that is. Consistency is the biggest factor here. Instead of doing the one-off funny post about pirate language week because you can make a pirate face out of your product, they always have something relevant to share that coincides with whatever is happening in the world that day. It's about being able to maintain an image that is viewed by millions of users on a daily basis. Be unique, yes. But remain consistent, and the benefits will outshine the effort.

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Dave Everitt's comment, August 21, 2013 5:20 AM
Great call out Jordan. In this article I found that Oreo's ability to provide their followers with light hearted (and not boring brand information/advertising) has kept them in front of their competitors. It's quite ironic how brands focus so hard on generating a large following that they forget why they should have a social media presence.... to improve their relationships with consumers!
Dallan Milich's comment, August 21, 2013 8:28 PM
One of the main reasons I like this article that Jordan has used is because it uses an example of a world heavy weight brand Oreo. It is a very interesting article on creating a presence on social networking these days while at the same time saying just doing this isn’t enough. I like how Jordan talks about creating consistency. They aren’t just a one hit wonder and try to stay relevant with their product to the happenings of today.
David Huang's comment, August 22, 2013 7:08 PM
I agree with you Jordan. Your insight of Oreo story is true. As an Oreo fan I like their products. However this is a very interesting article,I did not know their story before I read this article. Also i like how you talk about creating consistency. Thank you.
Rescooped by Jordan Reti Pereira from Technology in Business Today
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4 Marketing Strategy Tips For Your Company on Twitter

4 Marketing Strategy Tips For Your Company on Twitter | Integrated Marketing Communications (MS1) | Scoop.it
Tweeting is one of the most powerful weapon you can add to your marketing strategy arsenal. Learn how to use twitter for your social media marketing.

Via TechinBiz
Jordan Reti Pereira's insight:

Tweeting is one of the most recent examples of instant marketing, and most effective. These tips demonstrate what is only the tip of the iceberg when it comes to the most effective ways to get your company's name and brands out into the Twittersphere. The simple use of keywords through hashtags to attract followers is one of the best examples of why Twitter is an easy marketing tool. Following experts in your field who already have a large followers base is an example of piggybacking that isn't considered un-ethical. It's a great tactic that gives your company's name access to a large base of people who are interested in your product or the industry you're representing.

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Oscar Joseph Catoto's comment, August 8, 2013 11:37 PM
I agree with Jordan Reit Pereira, Tweeting is one of the most effective ways of instant marketing as well as being the most effective. Utilizing Twitter as a company can heavily reduce cost and increase the awareness of the brand or product by the use of hashtags as Jordan Has stated.
Dave Everitt's comment, August 14, 2013 7:45 PM
This article is very interesting. Jordan I do tend to agree with the idea that twitter can be an effective form of instant marketing, however I think that some companies can be susceptible to having an online presence when they don't intend to leverage it, which basically allows people a platform to complain about the brand. It is extremely important therefore, like you mentioned, to tweet regularly with relevant content.