If you want to get ahead and truly enable your team with the ability to handle a crisis situation in today's digital world, then start thinking mobile.
|Scooped by James Bradley|
This article, by Melissa Agnes, relates to the art of Integrating marketing communications systems and processes by conceding to the fact that within most industries and organisations crises do occur. The key difference between a well-managed crisis and a poorly managed crisis seems to be the level of effort towards communication with all stakeholders which are affected by the crisis which is significantly important in order to minimise the overall impact the crisis has on the organisation and the individuals which are personally affected by a crisis. For example, Carnival Cruise a company which offers various types of short and long-term cruises is operating within a competitive and dynamic industry which has been plagued by controversial issues around safety and procedures regarding the core of the services which they offer. I do think carnival could have included Mobile technology into their crisis plan and the fact that the majority of the population are now connected via the internet to first of all keep its customers and even family informed of the situation. While also allowing for Carnival to effectively communicate after the initial crisis as to how they will be improving their procedures and have addressed any issues capable of being addressed in order to prove to consumers and the market as a whole, that carnival is still a trusted operator in the cruise ship industry.