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Rescooped by Jacques Dupeyroux from New Customer - Passenger Experience
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The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!?

The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!? | Branding | Scoop.it
75% of all network TV shows now feature product placements. Movies, music, and video games aren’t far behind. We explore the future of entertainment, brought to you by Volkswagen.

Via Eric_Determined / Eric Silverstein
Jacques Dupeyroux's insight:

Product placement is very much a competition where big name brands battle to see their product get the position for example Ray Ban in the film Risky Business with Tom Cruise. Multiple big name sunglass companies wanted to gain the agreement for this film but only ray ban got it, but at a generous price. To engage in the best of product placement you have to have the funding behind it to secure your brands spot.

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Brett Reid's curator insight, October 2, 2014 3:52 AM

Television shows are fast becoming filled with product placement,  this article states 75 %  of all network shows feature product placements. This article gives figures on the benefits of product placement in famous movies and television shows.  It's mutually beneficial for the marketer and the show/movie as  its a means of using celebrities to endorse their products and  it brings a sense of realism using products people know and can relate to. 

Eric_Determined / Eric Silverstein's comment, October 2, 2014 6:20 PM
Thanks Matthew for adding your valuable comment to the discussion. It's great to see the topic being discussed and shared with further insight across Jacques, Rebecca, Rolando, Olivia, Saina and Brett. Stay engaged and welcome everyone's participation!
Payton Cox's curator insight, October 6, 2014 12:47 AM

This article discusses the economics behind product placement, when it started and where it is heading. Today, we have so much power over television advertising through ‘zipping’ and ‘zapping’ therefore, marketers have to advertise content through mediums consumers are actually interested in. When products are naturally inserted into the story lines of our favorite shows we often do not even recognize it as advertisement therefore, it is often more affective.

Rescooped by Jacques Dupeyroux from Public Relations & Social Media Insight
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Branding | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky
Jacques Dupeyroux's insight:

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

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Kailee.Zimmerman's curator insight, July 28, 2014 4:06 AM

Important tips of how to effectivey integrate IMC. Includes understanding the correlation with bringing in total integration with incentives. Developing a strong internal team. As well as undertanding that human resources and customer service are a good tool, when dealing with social media.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

Rescooped by Jacques Dupeyroux from Digital-News on Scoop.it today
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Building Brand Identity – Tag, You’re It

Building Brand Identity – Tag, You’re It | Branding | Scoop.it
Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later.

Via Thomas Faltin
Jacques Dupeyroux's insight:

Building brand identity that will last and grow continueously is a challenge but fresh and innovative marketing ideas can help ensure it is achieved @Ashleigh Ali

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Rescooped by Jacques Dupeyroux from Digital-News on Scoop.it today
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Why Brands Must Extend Content Marketing Into Display Advertising - MediaPost Communications

Why Brands Must Extend Content Marketing Into Display Advertising - MediaPost Communications | Branding | Scoop.it
iloubnan.info Why Brands Must Extend Content Marketing Into Display Advertising MediaPost Communications In fact, research shows that B2B marketers plan to spend 33% of their marketing budgets on content marketing this year, up from double digits...

Via Thomas Faltin
Jacques Dupeyroux's insight:

“Content plus reach” is the answer to the perennial problem of how to amplify content marketing programs that work. Brands must move beyond their websites’ domains to reach the full Web, both mobile and display.

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Rescooped by Jacques Dupeyroux from Digital-News on Scoop.it today
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The New Airbnb Logo: Integrated Marketing Communications or Not? by @martinjasonm

The New Airbnb Logo: Integrated Marketing Communications or Not? by @martinjasonm | Branding | Scoop.it
The new Airbnb logo caused a stir due to the images it invokes. Could it be an intentional part of their integrated marketing communications strategy?

Via Thomas Faltin
Jacques Dupeyroux's insight:

Intentionally using controversial images or information can create a lot of exposure for the brand both positive and negative. It can be a brilliant integrated marketing communications strategy to risk the negative consumer response as a trade for huge stir and exposure in the market place. 

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Rescooped by Jacques Dupeyroux from MarketingHits
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The three building blocks of brand positioning #branding #marketing

The three building blocks of brand positioning #branding #marketing | Branding | Scoop.it
To discover the most powerful positioning area for your brand, you need to consider your customer, the competitive market and your own brand. In the second of 3 posts this week, we look at how to define these three building blocks of your brand positioning.

Via Brian Yanish - MarketingHits.com
Jacques Dupeyroux's insight:

Strategically positioning your brand within the market is crucial to its success and critically analysing each of these three elements is essential. @ashali89

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Randi Thompson's curator insight, June 9, 2013 10:56 AM

What are you doing to get the attention of potential customers?

Seung Ha's curator insight, August 13, 2014 12:34 AM

Three important factors that are the cornerstone of building the brand positioning. @ashali89

Kailee.Zimmerman's curator insight, August 17, 2014 5:53 PM

It is important to remember three things, your brand your market and your customers.