Integrated Marketing Communications
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Rescooped by Georgia Allen from Integrated Brand Communications
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How Are You Doing Compared to 400 Other Marketers? - Marketing Technology Blog

How Are You Doing Compared to 400 Other Marketers? - Marketing Technology Blog | Integrated Marketing Communications | Scoop.it

How Are You Doing Compared to 400 Other Marketers? by Douglas Karr on Marketing Technology Blog

 

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by centralizing and investing in flexible solutions. It’s not a task for the faint at heart.

As we sit at the table, the team often gets both embarrassed and frustrated at many of the gaps that they have left open or their lack of speed at adopting new technologies. It seems whenever I meet with a company their team has this same reaction. Marketing resources are a luxury in this economy and companies shouldn’t be embarrassed that they’re unable to keep up. The industry is moving fast, and virtually ever platform is fighting for marketing dollars – confusing the heck out of marketers who are already getting pulled in every direction.

Given that, it’s always nice to feel as though you’re not doing too bad. This extensive research project from Ektron will help put you at ease… and maybe even make you feel good about the progress you’ve made and the roadmap you’re taking. Chances are, you’re probably ahead of the curve!

 


Via Russ Merz, Ph.D.
Georgia Allen's insight:

It's a great idea for businesses to bench mark against competitors to gage an idea of how they are doing in the market. For new and small businesses this is essential. 

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Russ Merz, Ph.D.'s curator insight, August 9, 2014 12:00 PM

Useful stats that #brand managers can use for comparative purposes.

Jasmine Arora's curator insight, September 27, 2014 9:01 AM

It's a great idea for business managers to bench mark against competitors to gage an idea of how they are doing in the market. especially suitable for new businesses.

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Rescooped by Georgia Allen from Logo Design & Brand Identity
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How I wasted 82 working days designing a logo I didn’t want

How I wasted 82 working days designing a logo I didn’t want | Integrated Marketing Communications | Scoop.it
Adam Benzion is the founder of Entirely—a Seattle startup focused on social innovation, keen on connecting more people in more places to create special things together. 



I ...

Via Reload Design Agency, Cambridge
Georgia Allen's insight:

Creativity and direction are key!

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Rescooped by Georgia Allen from Beyonce strategic business move with her new album
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Beyoncé album smashes iTunes record after dropping 'boring' marketing build up | Marketing Magazine

Beyoncé album smashes iTunes record after dropping 'boring' marketing build up | Marketing Magazine | Integrated Marketing Communications | Scoop.it
Beyoncé album smashes iTunes record after dropping 'boring' marketing build up, Beyoncé's new album has become the fastest selling album on iTunes after selling 828,773 albums in its first three days, without using a traditional marketing campaign.

Via Chantelle Higgin, Cody Nold
Georgia Allen's insight:

Genius idea! Beyonce had no build up or much warning for her new album yet the success was outrageous! A new way to market products?

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Cody Nold's curator insight, March 15, 2014 5:55 PM

Selling over 800 thousand copies in the fist 3 days, In 104 different Counties.

Jasmine Arora's curator insight, September 27, 2014 9:14 AM

 Beyonce had no build up or much warning for her new album yet was success and outrageous! A good new way for marketing.

 
Rescooped by Georgia Allen from Logo Design & Brand Identity
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Brand New: New Logo for Reebok

Brand New: New Logo for Reebok | Integrated Marketing Communications | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

Via Reload Design Agency, Cambridge
Georgia Allen's insight:

Risky to rebrand a well known brand!

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Peter Gabany's curator insight, June 16, 2014 12:24 PM

Reebok makes change to identity/brand image

Rescooped by Georgia Allen from Integrated Brand Communications
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How Are You Doing Compared to 400 Other Marketers? - Marketing Technology Blog

How Are You Doing Compared to 400 Other Marketers? - Marketing Technology Blog | Integrated Marketing Communications | Scoop.it

How Are You Doing Compared to 400 Other Marketers? by Douglas Karr on Marketing Technology Blog

 

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by centralizing and investing in flexible solutions. It’s not a task for the faint at heart.

As we sit at the table, the team often gets both embarrassed and frustrated at many of the gaps that they have left open or their lack of speed at adopting new technologies. It seems whenever I meet with a company their team has this same reaction. Marketing resources are a luxury in this economy and companies shouldn’t be embarrassed that they’re unable to keep up. The industry is moving fast, and virtually ever platform is fighting for marketing dollars – confusing the heck out of marketers who are already getting pulled in every direction.

Given that, it’s always nice to feel as though you’re not doing too bad. This extensive research project from Ektron will help put you at ease… and maybe even make you feel good about the progress you’ve made and the roadmap you’re taking. Chances are, you’re probably ahead of the curve!

 


Via Russ Merz, Ph.D.
Georgia Allen's insight:

It's a great idea for businesses to bench mark against competitors to gage an idea of how they are doing in the market. For new and small businesses this is essential. 

more...
Russ Merz, Ph.D.'s curator insight, August 9, 2014 12:00 PM

Useful stats that #brand managers can use for comparative purposes.

Jasmine Arora's curator insight, September 27, 2014 9:01 AM

It's a great idea for business managers to bench mark against competitors to gage an idea of how they are doing in the market. especially suitable for new businesses.