Consumers have changed over the years, and are no longer satisfied with what marketers feed them. Instead they are constantly searching for information regarding products and services, which cements the likelihood of purchasing or not. This habit affects big purchases to small petty buys, i.e. purchasing a car to purchasing the cheapest groceries available. The biggest change being interactive communications instead of the traditionally passive.
Consumers nowadays want to be a part of a brand's growth or brand's story. It enriches them and builds loyalty, because instead of just being a consumer of a brand, they become a part of the brand. This instinctly grows a bond between both, and is integral to a brand's longevity in today's competitive market. Long gone are the days of marketers singing praises, now marketers need to engage consumers in every message communicated.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.