Forbes Winning Social Media Strategies For Public Relations Forbes To discover these useful tools and more importantly, how to utilize them, I interviewed experts around the world and searched the web to find Six Winning Social Media Strategies for...
|Scooped by Ellice Giles|
The following is a very up to the minute article containing guidelines on 'what not to do's' and 'what to do's' in the digital marketing world. It's clear that digital marketing is happening now, not tomorrow, and it's imperative for a lot of companies to succeed, that they embrace this form of marketing. The article touches on;
-Not diving in head first- Basically this means not hastily putting all your eggs in one basket. First, thorough research into who your target market actually is must be undertaken. From there a balanced marketing mix can which includes some form of digital marketing (or a lot of) can be developed.
-Information overload- It's important that the 'big picture' regarding the marketing goals at hand can be clearly envisioned. It's no use collecting multitudes of data with no real use for it all. If the right data for the job is selected and collected then it can be used in a constructive and useful way with more impact than if heaps more data was measured.
Getting caught up in content- It's not a good idea to become too focused on content marketing. Yes it is extremely effective when done right but to get the ideal end result, a lot of resources, time and money is spent. It's not something that's whipped up over night by a couple of marketing amateurs.
Neglecting mobile customers- Mobile marketing hasn't yet been tapped into properly. It's still a relatively new platform and companies are almost scared to give it a good crack. Small steps and this could be an investment worth making!
Re targeting- taking this too far can be dangerous. Consumers often find it annoying and it's not as effective as companies often think. To really work it must be used in moderation.