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Rescooped by Dom Jennings from Marketing and Technology
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What if Apple bought Beats not for headphones, but wearables?

What if Apple bought Beats not for headphones, but wearables? | Integrated Marketing Communications | Scoop.it

Nobody knows why Apple is buying Beats, but many are taking a guess. Business reporters and financial analysts are keen to tell you about all the known pieces of Beats that kind of, sort of, p...


Via dirkvl
Dom Jennings's insight:

Very interesting piece. With Apple about to finalise the takeover of Beats,  its largest ever aquisition ($3.2b), commentators are speculating as to the motive behind the move. 

Headphone technology? Apple has the resources to make better.

Brand Value? Apples brand is already stronger.

 

Wearable technology? Ah. Game changer. 

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Rescooped by Dom Jennings from Marketing Strategy and Business
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How to Speak Like a Human with Your Customers (and Why It Matters)

How to Speak Like a Human with Your Customers (and Why It Matters) | Integrated Marketing Communications | Scoop.it

Excerpt from the guest article by Melanie Davis on Convince & Convert Blog by Jay Baer:
"We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer.

The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects.


Given our information overload, it’s more important than ever to connect with customers and prospects in a real way. To think of them like humans, and to speak to them like humans.
Speaking in human makes people listen, gets you leads, and builds loyalty.

 

Here’s a couple ways you can start speaking in human.
1. Write the way you talk.
You’re intimately familiar with your company’s offerings. This makes it extremely difficult for you to explain your product to a non-expert—i.e., your customers and potential customers.
This phenomenon is called the "Curse of Knowledge", and studies have found that it’s a real, knotty obstacle to good communication.
So to speak in human, you have to consciously examine your marketing materials for your knowledge bias.


I find it’s helpful to imagine myself having a chat with one of my favoritest clients, mentally explaining our new product and then jot down the “transcript” of the conversation that’s playing in my head.

 

2. Let people respond naturally.
If you let people respond in a way that’s more natural, they’ll be more excited about talking to you.
Communicate with your audience like you talk to real, live people, and let them talk human back to you. And try to speak in human in everything that you do, which includes login screens, autoresponder emails, contracts, everything.


Everything is marketing, and every touchpoint is a chance to connect with your audience on a real Homo sapiens to Homo sapiens level..."

 

Read full original article:
http://www.convinceandconvert.com/content-marketing/how-to-speak-like-a-human-and-why-it-matters/ ;

 


Via Giuseppe Mauriello
Dom Jennings's insight:

Communication with customers can often make or break a deal. Knowing how to converse in particular situations can be an extremely powerful tool for marketers, and can prove the difference in signing up or losing a lead.

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Thorsten Strauss's curator insight, May 15, 2014 2:16 AM

I liked this article. Many companies should rethink their customer touch point communication. 

4twenty2's curator insight, May 15, 2014 5:02 AM

Pretty basic really, all based on real engagement with your customer or clients as people rather than just numbers.  Write as you would speak, keep it simple and to the point, and keep verbal communication the main focus and your clients and customers are more likely to want to do business with you.

Jesse Soininen's curator insight, May 15, 2014 6:29 PM

For those of you that have humans as customers

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Bad for the brand: how Steinhafel made Target's 'shabby chic' shabby - MinnPost.com (blog)

Bad for the brand: how Steinhafel made Target's 'shabby chic' shabby - MinnPost.com (blog) | Integrated Marketing Communications | Scoop.it
Bad for the brand: how Steinhafel made Target's 'shabby chic' shabby MinnPost.com (blog) But they certainly should have a been a dire warning that the CEO and his top management circle was in danger of driving the entirety of the Target brand into...
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Even in the context of the recession, companies have an opportunity to reinvent themselves and rejuvenate their ideas. Sometimes this doesn't happen. Here's why...

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How To Build A Dynamic Personal Brand | CAREEREALISM

How To Build A Dynamic Personal Brand | CAREEREALISM | Integrated Marketing Communications | Scoop.it
Both your company and personal brand are very important. Here’s what you and your company get from taking charge and crafting your own branding.

Via The Mid-Career Coach | Women's Career & Business Coaching
Dom Jennings's insight:

Talks about the importance of having a personal brand as well as a company brand. In the future this may be just another channel of an IMC program. 

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Rescooped by Dom Jennings from Integrated Marketing Communications (IMC)
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The Role of Color in Marketing [Infographics] | Social Media Today

The Role of Color in Marketing [Infographics] | Social Media Today | Integrated Marketing Communications | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

Via Dugguri
Dom Jennings's insight:

Interesting little piece on the importance of colour. Funny that humans are indoctrinated to subconciously react to certain colours yet the importance of them in marketing hasn't been fully developed and understood yet.

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Jandals in posters: Saatchi keeps the summer going with new L&P campaign :: StopPress

Jandals in posters: Saatchi keeps the summer going with new L&P campaign :: StopPress | Integrated Marketing Communications | Scoop.it
Dom Jennings's insight:

Great campaign for L&P by Saatchi & Saatchi. Really targeting Kiwi's love for summer and all that goes with it, while reinforcing the brand identity of L&P as a true Kiwi summer stalwart.

 

In the age that we live in, consumers are becoming increasingly desensitised to all the marketing and advertising we see around us, so it is ideas like these that reinvent traditional marketing and bring disengaged consumers back into the scope of marketers.

 

This actually reminds me of a campaign I saw a few months ago run for George FM - possibly by Saatchi given it's similarities. Posters were put up throughout Auckland city with George FM T-Shirts pinned to them, with the catchline 'Steal This T-Shirt'. Same principle, and again, targeting the notoriously difficult to reach Male 18-30 demographic. 

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Here Are 15 of Marketing's Most Memorable Experiential Moves | Agency News - Advertising Age

From Red Bull to Coke to HBO, here are15 of marketing's most memorable experiential moves http://t.co/80X2pM4spK
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Goes to show how experimental marketing can engage audiences that previously may have never heard of your brand before.

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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Integrated Marketing Communications | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…

Via Verilliance
Dom Jennings's insight:

According to Dr Peter Steidl, Neuro-Marketing is the way of the future, lifting the effectiveness of traditional marketing campaigns.

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Verilliance's curator insight, April 28, 2014 1:07 PM

"The application of neuroscience lifts the effectiveness of marketing, brand, communications, shopper marketing, pricing and innovation strategies – including, of course, social and other digital media strategies."

Rescooped by Dom Jennings from LGBT Online Media, Marketing and Advertising
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Michael Sam already has a Visa commercial

Michael Sam already has a Visa commercial | Integrated Marketing Communications | Scoop.it
You don't often see big-bucks endorsement deals immediately handed out to the 249th pick in the NFL Draft.

Via Matt Skallerud
Dom Jennings's insight:

How does the 249th pick in the NFL Draft fit into Visa's IMC Program? By being gay.

Michael Sam, the NFL's first openly gay player, has started to open the eyes of corporate America to the value in the gay community. With as estimated $2 trillion of purchasing power, it is a large market that is relatively untapped. 

Not for long, it seems. 

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notstraight's curator insight, May 16, 2014 11:30 AM
Michael Sam already has a Visa commercial
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Here's Why You Should Always Buy Generic Drugs - Business Insider

Here's Why You Should Always Buy Generic Drugs - Business Insider | Integrated Marketing Communications | Scoop.it

Ever wondered how to put a moneBusiness Insider
Here's Why You Should Always Buy Generic Drugs
Business Insider
If you've ever been tempted to grab the half-priced Wal-itin instead of Claritin, you aren't alone.

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Ever wondered what the dollar value of a brand is? This article opens your eyes as to how much value a brand name and imagery actually adds to a product.

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The Fruits of Sales and Marketing Collaboration - Direct Marketing News

The Fruits of Sales and Marketing Collaboration - Direct Marketing News | Integrated Marketing Communications | Scoop.it
The Fruits of Sales and Marketing Collaboration Direct Marketing News “It's been a longstanding division that marketing puts out the message and creates brand elements while sales controls individual relationships and keeps clients happy, hopefully...
Dom Jennings's insight:

Nice little piece about the communication between disciplines of IMC. Food for thought.

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What Is Digital Marketing?

What Is Digital Marketing? | Integrated Marketing Communications | Scoop.it
Understanding exactly what is meant by the term “Digital Marketing” is the first step in being able to implement and benefit from specific tools and tactics.

Via Dugguri
Dom Jennings's insight:

A good insight into what Digital Marketing actually is. Good for anyone trying to create an Integrated Marketing Communications plan for a business.

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Jamie Snow's curator insight, October 2, 2014 8:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. It is important to know that once you release info online it is always there and to use the media with alternative platforms that differ itself from traditional media. You have to use tools and tactics to be effective with the optimisation of content rather then just content. This is shown in the infographic to simplify the process.

William Creedy's curator insight, October 2, 2014 10:17 PM

Long article but worth the read, explains that digital marketing isn't just an online advert, its integrating many channels to present a message to the consumer, basically digital marketing has IMC at its core

Rachel Chen's curator insight, October 2, 2014 11:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. Selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention.

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One simple diagram for getting your brand's social content right

One simple diagram for getting your brand's social content right | Integrated Marketing Communications | Scoop.it
Because not enough of me is online already
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Basically, this article strips back social media marketing to it's basics. According to the author, Cate Owen, the key to a successful social media account is finding the balance between three components: Appeal to Fans; Engaging Content and Relevance to Your Brand. 


According to Cate Owen, finding the balance between these three components is the key to building long lasting customer relationships through social media and boosting your brand profile and value.

 

I like the idea behind this article. It obviously doesn't take many variables into account being such a simplified look at social media marketing, but it does provide a good grounding for someone who is looking at promoting their brand and utilising the key aspects of IMC.

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Brand New: New Logo for Reebok - UnderConsideration

Brand New: New Logo for Reebok - UnderConsideration | Integrated Marketing Communications | Scoop.it
New Logo for Reebok Logo detail. New Logo for Reebok Delta transformation animation. “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness.
Dom Jennings's insight:

Makes you wonder about how much value a logo change can add to a brand versus how much it costs to rebrand an entire business - especially one as large as Reebok.

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