I really like this topic and this topic actually giving out a good example of the effective communication mix. Direct marketing actually one of the good tools in IMC. The company employ staff that special sending direct email, internet, printing... But we need to make good use of all our network resources. Alothough people offen go one the internet but not much people will check their email. While those people check their email will only check on the useful link. Which they will look at the title of the email first or advertising email will directly send to the junk email. Through this case, although the internet resources is very useful but we need to make good use with it.
This article is very useful. It briefly describes how to use the promotion plan more effective and clear. It is important to have a marketing plan we have to predict that the majority of amount of money will spend on when we doing promotion. As the article said we could have different components in our promotion plan for example the projected cost of the year. Most likely in order to make the report more accurate large amount research are needed.. There are many way for us to do the promotions, the most common will be advertising like newspaper and marketing collateral like brochures and newspaper… There are many tests to do in order to make our plan more successful and fit to the market. It also mean that in planning an new product or an object, we need to make sure that the plan do not over budget To conclude, it is very important for us to clearly understand our business objective and our target market. This may help us to have a clear planning and always need to make sure the plan is always adjustable.
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