One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.
Integrated marketing communications is becoming an increasingly important aspect when it comes to branding, as it helps with a brands identity. Typically those brands that are well established and have an already strong customer base present have an advantage within the market. With brand identity including a variety of different elements there needs to be a consistent and common message shown between them, otherwise it may result in confusion for consumers. If consumers receiving all these different message, that are potentially contradicting one another there will be confusion and it will be unknown what the brand is trying to achieve or what its stance is. It is important to keep each of these elements surrounding brand identity integrated and portraying a common message.
This article demonstrates why a brand needs to have a presence in the social world by explain six reasons. Having a voice in the social world will help create a frame of mind that you want your consumers to have about your brand. This voice helps demonstrate confidence to the consumers of your brands products. Having a social voice will help enhance the stories you tell and the message you try to portray. If your company manages to have a successful voice then if you make mistakes the likely hood the company will be forgiven increases. This voice will help establish connections, not only with your company and its consumers, but also with consumers to other consumers, potentially displaying very positive results. With the social presence through a voice, the company is likely to gain trustworthiness with its consumers which can be very beneficial for business.
Interesting article providing 3 steps for businesses to incorporate hashtags through social media sites such as; Twitter, Google+, and Facebook. Seems like a good way for businesses to interact or communicate with the fans or followers of the products and/or services that they provide.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.