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Rescooped by Daniel Gate from Integrated Marketing Communications (IMC)
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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing | Integrated Marketing Communications | Scoop.it

Will six-second ads become the new standard? Here's why Vine will become marketing's biggest game changer.

 




Via Dugguri
Daniel Gate's insight:

One of the newer aspects in the social media world is Vine, which was purchased by Twitter. It allows 6 second videos. Similar to twitter limited the number of characters you can have in a tweet, Vine limits how long a video can be. The guy in video demonstrates that having this limited time requires markets to get there message across in a very limited amount of time, which is good. He sees it as consumers are more likely to watch the video because it comes with the guarantee of being only 6 seconds, and often consumers don't want to spend time, in there likely busy schedules, watching longer videos. If marketers manage to portray a good message for there brand with Vine, then there could be some very positive effects.

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Michelle Cordy's curator insight, June 5, 2013 8:14 PM

Is this helping or hindering our info-tention skills? How small is too small to be powerful? Is this a useful app for children?

Matthew Wafer's curator insight, July 31, 2014 10:53 PM

Very short article and quick video that explains how 7 second vine type adverts will be released throughout social media and will change the marketing structures within these channels, which if is quite intriguing on the basis that us as consumers are changing the method in which marketing works through channels as it continues to be pushed more and more onto social networking sites.

Sky Pirate's comment, September 25, 2014 3:23 AM
I think that with the advent of new media in marketing, the attention span of consumers has decreased because of the large amount of differentiating communication messages consumers are exposed to on social media platforms. So I do believe that 7 second vines will change the face of marketing, in particular advertising.
Rescooped by Daniel Gate from The role of IMC in branding
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The Role of IMC in Branding

One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand ident...

Via Wincy Cai, Shavneel Singh
Daniel Gate's insight:

Integrated marketing communications is becoming an increasingly important aspect when it comes to branding, as it helps with a brands identity. Typically those brands that are well established and have an already strong customer base present have an advantage within the market. With brand identity including a variety of different elements there needs to be a consistent and  common message shown between them, otherwise it may result in confusion for consumers. If consumers receiving all these different message, that are potentially contradicting one another there will be confusion and it will be unknown what the brand is trying to achieve or what its stance is. It is important to keep each of these elements surrounding brand identity integrated and portraying a common message.

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Mareta Simanu Sapolu's comment, April 25, 2013 10:48 PM
Very good article.Consistency within activating the role of IMC in marketing the brand is very important. Consistency can only be done when all elements of IMC is effectively communicating a company's brand to the customers. Building strong brand equity relies on the consistency of delivering the appropriate image of what its stands for to increase product and services recognition and allow consumers to quickly absorbs information about a particular brand and its value.
Samantha Brown's curator insight, August 11, 2014 8:56 PM

Due to the many different modern opportunities and methods to provide information to consumers and the target audience, there is a need to know and understand how and when to use the many communication tools to the best advantage for the organisation. To express the message effectively and efficiently,marketers need to find the right combination of tools and techniques, and the way/extent to which they be used to succeed. A solid understanding of IMC tools is necessary to do this. 

Kailee.Zimmerman's curator insight, September 28, 2014 10:38 PM

Branding:Branding has always been in important part of any company, but imc creates different ways in which this can be achieved

Rescooped by Daniel Gate from Integrated Marketing Communications
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Six Reasons Why Your Brand Needs a Social Voice

Six Reasons Why Your Brand Needs a Social Voice | Integrated Marketing Communications | Scoop.it
Social Media - Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice.

Via Samirah Bhamji
Daniel Gate's insight:

This article demonstrates why a brand needs to have a presence in the social world by explain six reasons. Having a voice in the social world will help create a frame of mind that you want your consumers to have about your brand. This voice helps demonstrate confidence to the consumers of your brands products. Having a social voice will help enhance the stories you tell and the message you try to portray. If your company manages to have a successful voice then if you make mistakes the likely hood the company will be forgiven increases. This voice will help establish connections, not only with your company and its consumers, but also with consumers to other consumers, potentially displaying very positive results. With the social presence through a voice, the company is likely to gain trustworthiness with its consumers which can be very beneficial for business. 

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Samirah Bhamji's curator insight, March 15, 2014 9:17 PM

This article shows us the social influence and the media being an IMC channel in marketing. The use of social media is key to having a successful brand or image. if you don't have a social media voice that fits your brand, your marketing efforts may be wasted. There are six reasons why your brand need a social voice. 1, A social voice puts your customers in the right frame of mind. 2, A social voice showcases your confidence in front of your competition. 3, Storytelling has a greater impact when you have a social voice. 4, Having the right social voice means your company may be forgiven when it makes mistakes. 5, A social voice helps create meaningful connections. Lastly, a social voice conveys trustworthiness. All of these aspects must combine with one another for an emotional connection, brilliant branding, and superb execution in order to build a connection with your customers. However, by using the ideal social media voice that is unique and personal, you’ll be able to reach out to your customers in a way they want to connect with you. 

Rescooped by Daniel Gate from Integrated Marketing Communications (IMC)
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Integrated Marketing Communications | Scoop.it

Via Dugguri
Daniel Gate's insight:

Interesting article providing 3 steps for businesses to incorporate hashtags through social media sites such as; Twitter, Google+, and Facebook. Seems like a good way for businesses to interact or communicate with the fans or followers of the products and/or services that they provide.

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.