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Rescooped by Christine IMC from visualizing social media
onto Wk2 & Wk 7 Branding & Developing a 'Social' Media Plan
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Wk2 & Wk 7 Branding & Developing a 'Social' Media Plan | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goalsDefine your metricsDecide on tacticsExecute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
Christine IMC's insight:

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

more...
Emma Nightingale's comment, September 25, 2013 7:48 PM
This article relates well to the week 7 lecture. Another great and interesting article scooped by Kamal. Providing a simple, yet detailed break-down of the steps involved in creating a social media marketing strategy. the matrix shows clearly where marketers should allocate their resources in order to accomplish the marketing goals set in the first step. It gives a clear list of all the popular online media that is available in todays technologically advancing world.
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Rescooped by Christine IMC from visualizing social media
Scoop.it!

Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Wk2 & Wk 7 Branding & Developing a 'Social' Media Plan | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goalsDefine your metricsDecide on tacticsExecute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
Christine IMC's insight:

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

more...
Emma Nightingale's comment, September 25, 2013 7:48 PM
This article relates well to the week 7 lecture. Another great and interesting article scooped by Kamal. Providing a simple, yet detailed break-down of the steps involved in creating a social media marketing strategy. the matrix shows clearly where marketers should allocate their resources in order to accomplish the marketing goals set in the first step. It gives a clear list of all the popular online media that is available in todays technologically advancing world.
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

Rescooped by Christine IMC from About Design
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How to Build a Strong Brand

How to Build a Strong Brand | Wk2 & Wk 7 Branding & Developing a 'Social' Media Plan | Scoop.it
The importance of branding in the modern corporate world is undisputed.

Via Spyros Thalassinos
Christine IMC's insight:

The article talks about how important branding is and how to increase your brand through it's brand identity as well as having a solid brand strategy. It draws on concepts of IMC where brand identity is a valued asset and gives great examples of how one can build on their current brand through many differering means. Such as considering the visual facts of the logo, stationary, promotional material as well as focusing both online as well as offline but provided both a cohesive and consistent message to consumers/potential consumers by identifying the brands strategy and making sure everyone within the company as well as outsiders understand that consistent message and brand identity. The ruling of online promotions through means such as twitter or fb, etc and having a 80/20 rule is a good rule of thumb, as to not completely bore consumers but allows the brand to gain that consumer following and loyalty.

more...
Sienna Jang's curator insight, September 24, 2013 12:10 AM

This article shows the importance of branding and how we can btuild a strong brand.This article tells us that building a strong brand is vital for any organization in order to survive in competitive market, and then there are 3 steps for it. First, brand identity creates the brand’s representative image to consumers in a most visual way, such as logo design, website and print collaterals. It would be the same effect as the image of apple when we think about Iphone. The second step is that for effective brand strategy, the brand needs a central unifying idea and communication. Lastly, branding is the process for customer loyalty and consistency is the key for it. I agree that consistency has huge impact on building a strong brand and consumer loyalty. These days, consumers no longer look for price; they also expect the quality and trust from the company. Therefore, keeping a consistency is the best way to show consumers that we are reliable. In my opinion,this article is trying to tell us that branding is not just for consumers and market competition, but it’s also for the company itself to understand what they are.

Michelle Kim's comment, September 24, 2013 12:17 AM
@Sienna Jang
I'm strongly agree with your opinion that branding is also for the company itself to understand what they really are, not only for market competition. In addition, market competition can make company stronger by improving themselves competing with other companies.
Kevin yau's comment, September 24, 2013 12:20 AM
@Sienna Jang
This article shows clearly that the importance of branding the company. I think the 3 steps process that in the article is very helpful and effectively for readers to understand and learn. Also i agree that you said nowadays customers are more focusing on the trust from the company. Therefore, having a positive image of the brand is really important.