The need to connect with your consumers on an emotional level is so true. In the article it states, “everybody feels (emotions) before they think (rational decision)”. So with this in mind from and marketers or sales point of you if you are able to connect with the potential consumer on an emotional level first and foremost the ease of building a strong relationship will be much easier. One other thing I really found that hit home in this article is something I have heard from peers, teachers, lectures, and even family members is KISS (Keep It Simple Stupid). This is so true and with the internet being so accessible now consumers are not stupid and they know if you are trying to scam them.
This artice tries to underline the importance of branding for a new business but i feel it also show the importance for a brand to hold true to what its brand stands for. Like stated in the article:
"A brand is a company's face to the world. It is the company's name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organization's communications. A brand is also how the company is perceived by its customers -- the associations and inherent value they place on your business."
At an early stage if the brand is unaware of what or who it is how will it be able to get its message across to its consumers.
Think about it this way: It used to be you'd have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.
This article looks at the way integration has developed over the years and with the development of social media how important it is to monitor and keep the consumer up to date with the important information they require. The article also points out that the traditional forms of public relations maybe dying out, there maybe no need to have a person who’s sole job is to run newspaper advertisements as the information is all accessible on the web. I feel the most important thing that can be taken from this article for any business is this quote:
“it’s impossible to keep up, and if we don’t figure out – quickly – how to integrate and work with other departments, we’ll be left behind.”
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