Integrated marketing communications
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Rescooped by Brett Reid from Mobile Marketing - SMS Text Messaging & More
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SMS Marketing Best and Worst Practices | News | eZanga.com

SMS Marketing Best and Worst Practices | News | eZanga.com | Integrated marketing communications | Scoop.it
Your customer lets you send them text message, which is pretty personal. Don't mess it up by sending them an ineffective campaign. Here are some dos and don'ts.

Via Jim Patterson
Brett Reid's insight:

Mobile marketing is a growing means of a direct marketing tactic.  This article gives good insight into effective and non effective methods of using mobile marketing. There is definitely a line not to be crossed in mobile marketing .

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Rescooped by Brett Reid from Integrated Marketing Communications
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Transmedia: Coca Cola Content 2020 – Brand Storytelling

Transmedia: Coca Cola Content 2020 – Brand Storytelling | Integrated marketing communications | Scoop.it
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.

Via The Digital Rocking Chair, ben matthew
Brett Reid's insight:

A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood. 

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ben matthew's curator insight, August 25, 2014 9:37 AM

This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner.

Rescooped by Brett Reid from Integrated Marketing Communications
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Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars | Integrated marketing communications | Scoop.it

A detailed break down of product placement in web celebrities' videos, analyzing both the marketing and legal implications of this emerging form of video advertising.


Via Brian Yanish - MarketingHits.com, ben matthew
Brett Reid's insight:

A mate of mine pointed out this article to me, This is a very good read indeed for those who have spotted the use of brands in web celebrity videos. I personally watch a lot of web based videos and found a lot of use of brands being integrated into the video. This article also discusses the legal ramifications involved .

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ben matthew's curator insight, August 17, 2014 11:37 PM

A read for anyone who has ever noticed brands which are integrated into celebrity videos. Also the marketing and legal implications involved.  This might interest you!

Rescooped by Brett Reid from Business Improvement
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Building a Brand - You ARE What People Believe

Building a Brand - You ARE What People Believe | Integrated marketing communications | Scoop.it

Whether or not your business is a bricks and mortar business or a pure on-line enterprise, the management of your brand in different environments and for different market segments is becoming more complex and more important.

 

Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building.

 

This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours.


Via Daniel Watson
Brett Reid's insight:

Great article on Brand positioning . Brand Positioning  plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before.  

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Rebecca Patterson's curator insight, August 6, 2014 2:35 AM

a positive reputation is extremely important in keeping consumers interested in and using/buying your brand. As a brand you are what people believe about you and a positive reputation leads to a positive brand positioning

Matthew Wafer's curator insight, September 25, 2014 11:56 PM

An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand.

Francesca Everard's curator insight, October 2, 2014 7:48 AM

Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it.

 
Rescooped by Brett Reid from Art, Design & Code
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Sample creative briefs

A creative brief is a strategic plan -a kind of map- that both the client and the design firm or advertising agency agree upon, a written document outlining and

Via Samuel Grinfeder, Saadi Alkouatli
Brett Reid's insight:

Great slideshow filled with samples about strategic briefs and their benefits in marketing communication.  A strategic creative brief helps aim where the brand will be positioned in long or short term marketing campaigns. 

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Rescooped by Brett Reid from Product Placement + Branding
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The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!?

The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!? | Integrated marketing communications | Scoop.it
75% of all network TV shows now feature product placements. Movies, music, and video games aren’t far behind. We explore the future of entertainment, brought to you by Volkswagen.

Via Eric_Determined / Eric Silverstein, Rolando Godino, Payton Cox
Brett Reid's insight:

Television shows are fast becoming filled with product placement,  this article states 75 %  of all network shows feature product placements. This article gives figures on the benefits of product placement in famous movies and television shows.  It's mutually beneficial for the marketer and the show/movie as  its a means of using celebrities to endorse their products and  it brings a sense of realism using products people know and can relate to. 

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Mathew Weir's comment, October 1, 2014 8:48 PM
Product placements represent a shift in the world of advertising, away from the calculated certainty of media buying and commercial rotations, and toward a model with much higher risk and much greater reward. Unskippable, unmistakable, unforgettable product placements are the brand marketer’s best answer to the collapse of traditional advertising. Studies have also shown that brands that aren't so blatant tend to have the highest reward in terms of gaining the consumers attention
Eric_Determined / Eric Silverstein's comment, October 2, 2014 6:20 PM
Thanks Matthew for adding your valuable comment to the discussion. It's great to see the topic being discussed and shared with further insight across Jacques, Rebecca, Rolando, Olivia, Saina and Brett. Stay engaged and welcome everyone's participation!
Payton Cox's curator insight, October 6, 2014 12:47 AM

This article discusses the economics behind product placement, when it started and where it is heading. Today, we have so much power over television advertising through ‘zipping’ and ‘zapping’ therefore, marketers have to advertise content through mediums consumers are actually interested in. When products are naturally inserted into the story lines of our favorite shows we often do not even recognize it as advertisement therefore, it is often more affective.

Rescooped by Brett Reid from EPIC Infographic
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What Your Brand Colors Say About Your Business? [INFOGRAPHIC]

What Your Brand Colors Say About Your Business? [INFOGRAPHIC] | Integrated marketing communications | Scoop.it
Branding is important for every business. A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this infographic created with Marketo.

 

Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product.

 

Color is the first thing a consumer will notice about your logo.

 

What do the brand colors mean?

Red – Red evokes a passionate and visceral response. Popular brands with red logos are Coca-cola, Shell, Xerox, Canon, Lego, Toyota, Oracle, TESCO.
Purple – Sophisticated yet mysterious. Popular brands with purple logos are FedEx and Yahoo!
Blue – Most popular choice for a brand color. Social networking giants are dominantly colored with blue like Twitter, Facebook and LinkedIn.
Green – Synonymous to calm, freshness and health. Popular brands with green logos are Starbucks and TicTac.
Yellow – Communicates hope and optimism. Popular brands with yellow logos are Ferrari, Cat, DHL and Good Year.
Brown – Speaks of earthly simplicity as well as strength and durability. Popular brands with brown logo is Louis Vuitton.
Black – Used by companies to boast classic sophistication. Popular brands that use the color black for their logos are Apple, IBM, Microsoft, L’Oreal, Zara.

 

Full graphic here: http://ijustdid.org/2012/07/what-do-brand-colors-mean


Via Jonha Richman
Brett Reid's insight:

Very Insightful look into how different colours affect the way consumers look at a brand's logo and how it alters how they identify the brand.  Brand logo's and the  colour scheme are just as important as the brand name. There must be a balance between making a brand attractive and unique whilst still enabling consumers to quickly identify what the brand is. Blue is a dominant colour in social networking brand logo's. This can be seen in Facebook, Twitter and LinkedIn. A strong Brand logo and Brand name leads to stronger brand image and awareness. 

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Rescooped by Brett Reid from Integrated Marketing Communications(IMC) concept
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What is IMC?

What is IMC? | Integrated marketing communications | Scoop.it
Whenever I think of Integrated Marketing and Communications (IMC) I like to use the example of riding a bicycle. We all know that in order to actually ride that bicycle and to reach your destinatio...

Via Crystal Ma
Brett Reid's insight:

Very interesting article. A deep yet simplified insight into understanding Integrated Marketing Communications (IMC) .The use of the bicycle as an example is something that can easily be related to. The combinations used in this article for IMC are easily visible when watching My Kitchen Rules. 

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Vic Methven's curator insight, August 7, 2013 5:53 AM

This article about the overview of the IMC concept shows a simple definition and example of how important it is to be successful in all parts of the IMC concept in order to fully utilise the potential of the business. For example, using the riding the bike example; if one part is not being performed as well as another then the entire system is not being used efficiency meaning in a business sense that not all aspects of traditional marketing disciplines, communication disciplines and technology are being used and could mean the company is missing an important target audience. More companies are using an IMC approach to ensure a campaign that coincides with the target audience. The article gives an effective defintion that is easy to understand although it is not done in extreme depth, meaning this could definately be expanded on into much deeper detail providing more understanding and insight.

Chontelle Ah-Ping's comment, August 15, 2013 5:50 PM
Making sense of concepts such as IMC is so much easier when it is explained using activities we can all relate to. We all know how to ride a bike, therefore we can attach the importance of each IMC aspect to the activities of riding a bike. Although I have an understanding of IMC, simplifying the concept is very engaging. I agree with you Vic, that IMC should be constantly managed so the brand is doing all it can to live up to its potential and the is appealing to its consumers in the right ways.
Anna Shen's comment, August 19, 2013 10:15 AM
The use of examples here relating to IMC are very easy to understand and allows me to grasps the importance of IMC. The use of the bike example is an excellent way in seeing this. I agree it is important to be successful in all parts of the IMC concept so that the business is able to reach maximum potential.