Do you know the do's and don'ts for social media? While "etiquette" is an old-fashioned word, it fits perfectly. Social Media Etiquette is simply a guide to how to behave online just as dinner tabl...
Good overview if you aren't familiar with Social Media or even need to brush up on a few points.
Using the same username across all platforms makes it easier for your content to be found, it's not always possible if someone else has nabbed up your username first but where you can you need to have consistency over channels.
Another good tip "don't Auto-DM" it's incredibly annoying and you can tell it isn't personal. It'll get you unfollowed quick!
Nobody likes a spammer! Leave that to the bots. And pick what content needs to be shared on what media, not all channels will need the same thing posted across every page.
The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
"The new era of modern marketing is about the connection economy, it's about trust, it's about awareness, it's about the fact that attention is worth way more than it used to be. Attention doesn't come in nice little bundles anymore."
Great insight from a well informed man in marketing. He doesn't dance around the edges and gets straight to the point with his advice: - "[Marketers must] start by understanding that no one cares about them."
Interesting to see that if the consumer wasn't informed to look out for brands when watching a TV show they were more likely to remember brands they were exposed to subconsciously. Something to look out for (or not look out for) when watching reality show episodes.
Integrating social media into your marketing strategy is essential for new small businesses, but don't forget it is a two way street so you have to be knowledgeable in order to engage potential or existing customers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.