Integrated Marketing Communications
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Social Media Etiquette: Be Followable

Social Media Etiquette: Be Followable | Integrated Marketing Communications | Scoop.it
Do you know the do's and don'ts for social media? While "etiquette" is an old-fashioned word, it fits perfectly. Social Media Etiquette is simply a guide to how to behave online just as dinner tabl...
Brandon's insight:

Good overview if you aren't familiar with Social Media or even need to brush up on a few points. 

 

Using the same username across all platforms makes it easier for your content to be found, it's not always possible if someone else has nabbed up your username first but where you can you need to have consistency over channels. 

 

Another good tip "don't Auto-DM" it's incredibly annoying and you can tell it isn't personal. It'll get you unfollowed quick!

 

Nobody likes a spammer! Leave that to the bots. And pick what content needs to be shared on what media, not all channels will need the same thing posted across every page. 

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Seth Godin: What Marketers Are Getting Wrong

Seth Godin: What Marketers Are Getting Wrong | Integrated Marketing Communications | Scoop.it
The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
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"The new era of modern marketing is about the connection economy, it's about trust, it's about awareness, it's about the fact that attention is worth way more than it used to be. Attention doesn't come in nice little bundles anymore."


Great insight from a well informed man in marketing. He doesn't dance around the edges and gets straight to the point with his advice: - "[Marketers must] start by understanding that no one cares about them."

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond | | Integrated Marketing Communications | Scoop.it
Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.
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A look at how unique hashtags can help your online campaign.

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Covert product placements in TV shows increase consumers’ memories and brand attitudes

Covert product placements in TV shows increase consumers’ memories and brand attitudes | Integrated Marketing Communications | Scoop.it
Brandon's insight:

Interesting to see that if the consumer wasn't informed to look out for brands when watching a TV show they were more likely to remember brands they were exposed to subconsciously. Something to look out for (or not look out for) when watching reality show episodes. 

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Integrating social media into your marketing strategy is essential

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Integrating social media into your marketing strategy is essential for new small businesses, but don't forget it is a two way street so you have to be knowledgeable in order to engage potential or existing customers.

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The Best Social Media Platforms for Your Business

The Best Social Media Platforms for Your Business | Integrated Marketing Communications | Scoop.it
Maintaining multiple social media networks is a lot of work, especially for companies without a dedicated social media manager.
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Great overview of what type of brands should use which social media channel. 

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