integrated marketing communications
44 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Brad Trembath
Scoop.it!

Closing a Sale

Closing a Sale | integrated marketing communications | Scoop.it
Brad Trembath's insight:

It's a matter of knowing not everyone you try sell to will actually be converted to customer. Personal sellers have to be persistent.

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Coca-Cola Advertising Through the Years

Coca-Cola Advertising Through the Years | integrated marketing communications | Scoop.it
Coca-Cola is one of the most persisting and well-loved brands created in history. It is one of the longest surviving brands, and thus considered as among the most successful companies ever.
Brad Trembath's insight:

w7 A very long history. ALWAYS COCA-COLA

 

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Google AdWords

Google AdWords | integrated marketing communications | Scoop.it
Brad Trembath's insight:

w6 Useful, just search "internet service" or "car repair" in Google and see how many companies you know are using this advertising means.

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Build A Presence On LinkedIn And Get Your Connections Talking - Forbes

Build A Presence On LinkedIn And Get Your Connections Talking - Forbes | integrated marketing communications | Scoop.it
Forbes
Build A Presence On LinkedIn And Get Your Connections Talking
Forbes
If you want to increase brand equity and bolster your credibility, you need to get your followers talking about your content.
Brad Trembath's insight:

w5 Business can amplify their brand equity by natural advocates of the company (brand) - their employees! It's about making your brand the top of everyone's mind and there are so many ways to do this

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Social media: In business, be edgy without rocking the boat - Sacramento Bee

Social media: In business, be edgy without rocking the boat - Sacramento Bee | integrated marketing communications | Scoop.it
Social media: In business, be edgy without rocking the boat Sacramento Bee As companies flock to Twitter, Facebook and other social media sites to tout their brands, many businesses are still struggling to strike the balance between immediacy and...
Brad Trembath's insight:

You have to have quick thinking and be able to react appropriately because social media is fast and so easy to get wrong!

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Five Steps To Finding and Using Great Consumer Insights

Five Steps To Finding and Using Great Consumer Insights | integrated marketing communications | Scoop.it
Spend a Day in Your Customer’s Shoes

When you’re growing a brand, you need research. Research will tell you where your target consumers live, what...
more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Top 12 Consumer Insights - 3BL Media (press release)

Top 12 Consumer Insights - 3BL Media (press release) | integrated marketing communications | Scoop.it
Top 12 Consumer Insights
3BL Media (press release)
People around the world are changing their attitudes, behavior and consumption patterns to support products and services that shift toward a global economy with health, dignity and happiness for all.
Brad Trembath's insight:

Links  back to week ones topic on Brand Equity, looks like behavior and consumption patterns are changing!

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

How to use video marketing to boost your business

How to use video marketing to boost your business | integrated marketing communications | Scoop.it
Video is one of the most persuasive and widely-shared marketing tools available, and every business can use it.
more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

▶ Duracell - All Blacks 30" TV Commercial - YouTube

Share your videos with friends, family, and the world
more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | integrated marketing communications | Scoop.it
Business Technology
Brad Trembath's insight:

it can be hard out there making effective campaigns, but they did it...

more...
Patrick Wong's curator insight, May 13, 2014 9:47 PM

it can be hard out there making effective campaigns, but they did it...

Scooped by Brad Trembath
Scoop.it!

Ali G Ice Cream Glove - YouTube

Gotta love the sales pitch
Brad Trembath's insight:

He is selling an idea...right?

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

BMW 5 Series | Joy is finally here - YouTube

Advertising Agency: Marcom, Egypt Creative Director: Tamer Serag El Din Associate Creative Director: Karim A. Yusuf Copywriter: Nada Hesham Art Director: Ram...
Brad Trembath's insight:

w7 BMW engages us in this ad

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

8. PROCTER & GAMBLE "Best Job" - YouTube

w6 LoWieden + Kennedy PORTLAND, USA

Brad Trembath's insight:

w6 London 2012, grouping their brands in one advertisement Proctor & Gamble are able to save on costs while sending a strong message to consumers.

more...
No comment yet.
Rescooped by Brad Trembath from esSense threads
Scoop.it!

What is Brand Positioning? — opento

What is Brand Positioning? — opento | integrated marketing communications | Scoop.it
A brand is not just a promise – brands need to deliver.
Knowing how a brand really works is the key to brand positioning.
In the first of 3 posts on brand positioning this week, we look at how a brand works.

Via Neil Gains
Brad Trembath's insight:

w5 A brand is not just a promise – brands need to deliver. It is important consumers are able draw upon strong brand associations. This alone can ensure an enduring relationship between buyer and seller.

more...
yundy wang's curator insight, September 7, 2014 1:58 AM

A brand means more than just a promise between the business and consumer. A successful brand can fulfill the needs of customers: benefits, experiences and emotions. When we see an outstanding brand, it will remind us of that bundle of associations. Brand identity is about defining, positioning a brand. A logo, design or even a slogan can stand for the identity of a brand that reminds customers of the products or services. As customers, we are facing different choices in consumption problems, a brand with strong association can help us make choices quickly and confidently. A successful brand should take brand vision, customer needs and competitive market into consideration. Brand identity can help customers to recognize and recall the brand more easily. 

heeyeon yoon's curator insight, September 25, 2014 9:54 AM

Brand aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

To suited relationship with consumer is through the product or goods of consumer service such as perception, feeling, experience, and confidence from the allegorical differentiation. To success in branding, company must understand what customers’ needs and wants.  The best brands become strongly associated with those benefits, experiences and emotions so that we all know what to expect from them.

Brand positioning is compressed and you want to pass a message to customers and the nature of the competition. The terms of the separate positioning statement that clearly summarizes the contents of the brand positioning. This should include the target customer, the business is essentially to provide value to customers, and competitors are differentiated ways.

Yuhua Hong's curator insight, September 30, 2014 12:39 PM

Branding is more than just simple promise. It is important to create brand awareness by delivering benefits, experiences and emotions. Such bundle of associations that customers perceive the company is the key to brand positioning. Finding correct associations helps to generate distinctive competitive advantages from competitors.  

Scooped by Brad Trembath
Scoop.it!

SMToolbox: Tigerlily | Social Media Today

SMToolbox: Tigerlily | Social Media Today | integrated marketing communications | Scoop.it
This week in the SMToolbox, we take a look at Tigerlily, which is on a mission to simplify the management of social media activity for companies of all sizes.
Brad Trembath's insight:

w4 With social media having such a huge influence on business today it is necessary to manage these channels effectively.!

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | integrated marketing communications | Scoop.it

sFor an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Brad Trembath's insight:

Secrets of powerful integrated campaigns

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

A Store With Media in Mind - New York Times

A Store With Media in Mind - New York Times | integrated marketing communications | Scoop.it
A Store With Media in Mind
New York Times
At a Manhattan boutique called Story, shoppers can buy delicate lingerie or intricately decorated chocolate, scented candles or underwear made by a Swedish company called Bread & Boxers.
Brad Trembath's insight:

interesting!!

more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

The three cardinal sins of marketing

The three cardinal sins of marketing | integrated marketing communications | Scoop.it
Talk to customers on the channel they want, and in the right way, or face losing your customers
more...
No comment yet.
Scooped by Brad Trembath
Scoop.it!

Super Bowl Ads 2014: What Does $4 Million Really Buy You?

Super Bowl Ads 2014: What Does $4 Million Really Buy You? | integrated marketing communications | Scoop.it
While many longtime advertisers are still game, others are having a harder time crunching the numbers.
more...
No comment yet.