In high school, one of my favourite assignments was to come up with a creative advertising campaign of my choosing. It wasn't even very good... I made a poster
ben matthew's insight:
Looking at creative advertising through ambient ads is definitely one way to gain an audiences attention! These ads use everyday items and get them to stand out.... when i say standout i mean these ads really look like they are jumping out at you! For example can u imagine walking in the city to see a bus drive past only to look like there is a giant snake squeezing the life out of it and it looks real life.... now that is creative advertising at its best! Almost something i would take a picture of to show all my friends. Read this short article to see examples of ambient ads and the giant snake squeezing a bus! very cool!
It’s easy to abandon fundamental practices we all know are the right thing to do when there are too many time pressures, too much work to get done, and too few options to cope. Those situations are when cutting corners often leads to eliminating practices to save time initially, only to pay for it with more time and problems later on in your process. One easily abandoned tool is using a strategic creative brief to launch communications projects. Asking both clients and attendees at recent presentations, too many people either admitted they used to use strategic creative briefs but don’t much anymore or had never heard of using them....
Some insight into what marketers have learned from television. One of the lessons we can take from this is that tv shows which feature brands helps make the show seem more real and authentic, this may help consumers relate to the product better. This can help gain an understanding of better product placement.
When creating a company or brand logo there are a few things to think about. One important note would be to make your logo simple and memorable to consumers. Making it unique and attractive so that it stands out from competitors logos is important, so that it is different and not similar to others. This can be used in hand with the brand name so that it can develop an association in the consumers mind between hearing or seeing the brand name or logo. An automatic association in the mind can take place when thinking of the brand and is also relevant to brand positioning. For example, when you see 'Apples' brand logo of an apple, there is an automatic response and association between the name and logo. People know exactly who the company is. The key of an effective logo is having one that is easy to remember in my opinion.
Interesting article to give a better insight to understand what IMC is... Also mentioned how frequency builds credibility... Can see this when watching tv and you always see the same television ads come on regularly! @jpfernandez9
Native advertising is about using an online method with a marketing goal of gaining the attention of consumers. Twitter is an example and using this social network is very popular today...try not to make it too boring though! try be more creative and use visuals which stand out and grab the audiences attention, rather than just writing one boring sentence that could be overlooked.... i for one would like to see interesting and creative images which would stick in my mind... a picture can speak a thousand words and give consumers an experience to remember! In this article it says that visual information has a much higher retention rate than text-based information, making visuals more memorable.
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.
This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner.
To know if your competitor is cooking up a new brand strategy that’s capable of stealing your customers and brand appeal, consider using market intelligence tools well in advance. This is a sure way to detect whether or not your competitor is simply flexing muscles or preparing a long-lasting attack.
Below are three ways you can use intelligence software to monitor competitor’s brand positioning strategy before it’s too late to defend your brand:
This read has relevance to brand positioning. The importance of having a brand strategy to compete against competitors is crucial for any company to be successful. This is an interesting read. In order to compete and develop a strategy the first step is to know your competitors and their brand position in the market. Using market intelligence will help with an effective strategy and make sure you know where competitors stand. Now based on the information gathered about competitors, a company can identify areas in which they can differentiate their own brand from these competitors. It would seem that it is about how a brand can stand out above others and position themselves in the consumers minds, developing some kind of competitive advantage. Although there are many other factors to consider apart from knowing who your competitors are and where they stand in the market, having a brand strategy is a must. This is a little food for thought to help keep your head in the game. Know your competitors, differentiate your brand from others to help you stand out but most importantly have a strategy!!
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