Integrated Marketing Communications
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Creative Advertising Examples Using Ambient Ads

Creative Advertising Examples Using Ambient Ads | Integrated Marketing Communications | Scoop.it
In high school, one of my favourite assignments was to come up with a creative advertising campaign of my choosing. It wasn't even very good... I made a poster
ben matthew's insight:

Looking at creative advertising through ambient ads is definitely one way to gain an audiences attention! These ads use everyday items and get them to stand out.... when i say standout i mean these ads really look like they are jumping out at you! For example can u imagine walking in the city to see a bus drive past only to look like there is a giant snake squeezing the life out of it and it looks real life.... now that is creative advertising at its best! Almost something i would take a picture of to show all my friends. Read this short article to see examples of ambient ads and the giant snake squeezing a bus! very cool!

 

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Rescooped by ben matthew from Public Relations & Social Media Insight
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A Strategic Creative Brief - 4 Benefits for Your Communications Efforts

A Strategic Creative Brief - 4 Benefits for Your Communications Efforts | Integrated Marketing Communications | Scoop.it

It’s easy to abandon fundamental practices we all know are the right thing to do when there are too many time pressures, too much work to get done, and too few options to cope. Those situations are when cutting corners often leads to eliminating practices to save time initially, only to pay for it with more time and problems later on in your process. One easily abandoned tool is using a strategic creative brief to launch communications projects. Asking both clients and attendees at recent presentations, too many people either admitted they used to use strategic creative briefs but don’t much anymore or had never heard of using them....


Via Jeff Domansky
ben matthew's insight:

Interesting article about how a strategic creative brief can benefit you in communications projects. A creative brief helps set a direction for how a brand is to be positioned in a campaign.

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Rescooped by ben matthew from Digital-News on Scoop.it today
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Lights, Camera, Product Placement! Lessons Content Marketers Have Learned from TV

Lights, Camera, Product Placement! Lessons Content Marketers Have Learned from TV | Integrated Marketing Communications | Scoop.it
Product placement and content marketing have shared similar paths to adoption. Here are the lessons content marketers have learned from TV.

Via Thomas Faltin
ben matthew's insight:

Some insight into what marketers have learned from television. One of the lessons we can take from this is that tv shows which feature brands helps make the show seem more real and authentic, this may help consumers relate to the product better.  This can help gain an understanding of better product placement. 

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Rescooped by ben matthew from BrandStarters
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What to Consider When Creating an Impressive Company Logo

What to Consider When Creating an Impressive Company Logo | Integrated Marketing Communications | Scoop.it
Company logos are no lesser important than company names; and a competent Company Logos and Names offering company like Brand Starters knows that. The criteria for choosing a company logo are diffe...

Via Justin Roserio
ben matthew's insight:

When creating a company or brand logo there are a few things to think about. One important note would be to make your logo simple and memorable to consumers. Making it unique and attractive so that it stands out from competitors logos is important, so that it is different and not similar to others. This can be used in hand with the brand name so that it can develop an association in the consumers mind between hearing or seeing the brand name or logo. An automatic association in the mind can take place when thinking of the brand and is also relevant to brand positioning. For example, when you see 'Apples' brand logo of an apple, there is an automatic response and association between the name and logo. People know exactly who the company is. The key of an effective logo is having one that is easy to remember in my opinion.

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Rescooped by ben matthew from Marketing Strategy News
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Integrated Marketing Communications: introduction

Integrated Marketing Communications: introduction | Integrated Marketing Communications | Scoop.it
Integrated Marketing Communications (IMC) allows you to create marketing strategies and campaigns that are consistent across the board. (What is Integrated Marketing Communications?

Via Lawrence Porter
ben matthew's insight:

Interesting article to give a better insight to understand what IMC is... Also mentioned how frequency builds credibility... Can see this when watching tv and you always see the same television ads come on regularly! @jpfernandez9

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Jordy Jamieson's curator insight, March 6, 2014 7:51 PM

My first scoop. Just an introduction to IMC

Caitlin Jackson's curator insight, March 10, 2014 5:53 PM

Interesting Read .  Really enjoyed it. Found it insightful as it shows how different media communicate to different consumers therefore when using many different disciplines they over each others weaknesses 

Holly Peco's curator insight, May 11, 2014 9:44 PM

integrated marketing communications helps marketers to develop their marketing strategies skills or knowledge in an effective IMC programme or this strategies applies in campaigns where marketers provides a consistency services to the audience and gives benefits for both parties

Rescooped by ben matthew from Creative Marketing and Advertising
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Innovation in Advertising … the Birchbox Business Model

Innovation in Advertising … the Birchbox Business Model | Integrated Marketing Communications | Scoop.it
Is your business keeping up with the dizzying pace of innovation in marketing and advertising? Perhaps you have reviewed the Birchbox business model?

Via Mike Schoultz
ben matthew's insight:

Native advertising is about using an online method with a marketing goal of gaining the attention of consumers. Twitter is an example and using this social network is very popular today...try not to make it too boring though! try be more creative and use visuals which stand out and grab the audiences attention, rather than just writing one boring sentence that could be overlooked.... i for one would like to see interesting and creative images which would stick in my mind... a picture can speak a thousand words and give consumers an experience to remember! In this article it says that visual information has a much higher retention rate than text-based information, making visuals more memorable.

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Mike Schoultz's curator insight, June 26, 2014 6:48 AM
Here is the $64,000 question:

How could your brand profit from a Birchbox-style content marketing strategy – native advertising that gets your product into the hands, and on the lips of your target audience?

Rescooped by ben matthew from Transmedia: Storytelling for the Digital Age
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Transmedia: Coca Cola Content 2020 – Brand Storytelling

Transmedia: Coca Cola Content 2020 – Brand Storytelling | Integrated Marketing Communications | Scoop.it
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.

Via The Digital Rocking Chair
ben matthew's insight:

This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner.

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Brett Reid's curator insight, October 2, 2014 5:00 AM

A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood. 

Rescooped by ben matthew from MarketingHits
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Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars | Integrated Marketing Communications | Scoop.it

A detailed break down of product placement in web celebrities' videos, analyzing both the marketing and legal implications of this emerging form of video advertising.


Via Brian Yanish - MarketingHits.com
ben matthew's insight:

A read for anyone who has ever noticed brands which are integrated into celebrity videos. Also the marketing and legal implications involved.  This might interest you!

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Brett Reid's curator insight, October 2, 2014 3:38 AM

A mate of mine pointed out this article to me, This is a very good read indeed for those who have spotted the use of brands in web celebrity videos. I personally watch a lot of web based videos and found a lot of use of brands being integrated into the video. This article also discusses the legal ramifications involved .

Rescooped by ben matthew from Strategy and Competitive Intelligence by Bonnie Hohhof
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How to Use Market Intelligence to Attack Competitors' Branding Position

How to Use Market Intelligence to Attack Competitors' Branding Position | Integrated Marketing Communications | Scoop.it

To know if your competitor is cooking up a new brand strategy that’s capable of stealing your customers and brand appeal, consider using market intelligence tools well in advance. This is a sure way to detect whether or not your competitor is simply flexing muscles or preparing a long-lasting attack.

Below are three ways you can use intelligence software to monitor competitor’s brand positioning strategy before it’s too late to defend your brand:

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Via Bonnie Hohhof
ben matthew's insight:

This read has relevance to brand positioning. The importance of having a brand strategy to compete against competitors is crucial for any company to be successful. This is an interesting read. In order to compete and develop a strategy the first step is to know your competitors and their brand position in the market. Using market intelligence will help with an effective strategy and make sure you know where competitors stand. Now based on the information gathered about competitors, a company can identify areas in which they can differentiate their own brand from these competitors. It would seem that it is about how a brand can stand out above others and position themselves in the consumers minds, developing some kind of competitive advantage. Although there are many other factors to consider apart from knowing who your competitors are and where they stand in the market, having a brand strategy is a must. This is a little food for thought to help keep your head in the game. Know your competitors, differentiate your brand from others to help you stand out but most importantly have a strategy!!

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Sophie Portet's curator insight, August 7, 2014 6:28 PM

Apple and Samsung are two well known examples of brand positioning and strong competitors targeting the same market.

Renee Still's curator insight, September 23, 2014 10:22 PM

Using market intelligence is a way of seeing whether a competitor is coming up with a new strategy that could potentially steal your customers and brand appeal.

heeyeon yoon's curator insight, September 27, 2014 1:21 AM

For brand positioning, should be able to describe the synchronization of the target market, exactly, can define who should be competing to gain market share against, also need to define what is the intentional consumers and features should include a brand extension to the brand personality or brand. To attack competitors’ company have to find out competitors brand position, strategy of brand positioning and need to create brand differentiate. For competitive brand positioning matrix, evaluate the relationships of the items through the individual brand matrix and what determines the strongest in the market positioning and determine whether any benefit will affect how the brand acts can have.