"55 Tips to Get Retweeted on Twitter/Social Media Today."
Social Media is becoming more and more used, in everyday life, work and school. The consumer is at the core of marketing, for this article if the consumer is not happy with the way their Twitter or Social media account is working, the consumer may lose engagement.
For the likes of Twitter, the company needs to look at the relevance and how they can engage a consumer. If they are not getting 'Retweeted' tips on how to to do this is a good example of IMC.
If 'retweets' are relevant to that consumer, after reading this article the consumer will then practice the tips and engage in the Twitter website.
The opinion of the consumer may then change regarding building customer loyalty, brand equity and value.
One in four mobile applications are never used again after being downloaded and 26 of applications are not used more than once. That's why helpingyou...
Alysse Woodward's insight:
"The simple secret that can transform your marketing strategy."
This article refers to IMC, through customer engagement. This stated at the beginning of the article:
"companies are struggling to seperate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers." - This realates directly to this weeks focus, Customer Engagement.
This article debates the struggle companies face in which marketing their product to the extreme may not always be efficient enough to ensure customer loyalty. The argument is its not about the advertising or message but providing utility and true value for the customer.
- Immediate conversations with the customer
- Providing true value and utility for the customer
- To make the customers life easier
- Create better customer experience
" If you sell something, you make a customer today; if you help someone you make a customer for life." - Jay Baer
Utilitarianism marketing = Youtility = Marketing thats wanted by customers = Creates long term value between a company and their customers.
Customer Engagement refers the customer at the core of marketing. The relevance, and how a customer will engage if what is being marketed is relevant to that customer. Therefore this article focus on the customers needs rather than the companys wants (for marketing purposes). This is applied through the theory of ' YOUTILITY' - finging customers weakened point and finding solutions to make their lives easier, therfore creating value.
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