Consumer Engagement
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Rescooped by Alysse Woodward from Consumer Engagement
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55 Tips to Get Retweeted on Twitter | Social Media Today

55 Tips to Get Retweeted on Twitter | Social Media Today | Consumer Engagement | Scoop.it
twitter retweet tips Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.

Via Patricia Marinho
Alysse Woodward's insight:

"55 Tips to Get Retweeted on Twitter/Social Media Today."

 

Social Media is becoming more and more used, in everyday life, work and school. The consumer is at the core of marketing, for this article if the consumer is not happy with the way their Twitter or Social media account is working, the consumer may lose engagement.

 

For the likes of Twitter, the company needs to look at the relevance and how they can engage a consumer. If they are not getting 'Retweeted' tips on how to to do this is a good example of IMC.

 

If 'retweets' are relevant to that consumer, after reading this article the consumer will then practice the tips and engage in the Twitter website.

 

The opinion of the consumer may then change regarding building customer loyalty, brand equity and value.  

 

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Jordan Reti Pereira's comment, August 22, 2013 7:29 PM
This article is very useful, especially more-so for individuals like Dallan who do not use Twitter. It shows the huge potential that this marketing channel has to a business (whether it's big or small) and how these techniques are a quick-fire way to take advantage of the platform. Props to Dallan for discovering this article, and hopefully it assists him in future endeavours.
Christine IMC's curator insight, August 23, 2013 12:51 AM

This is a really good article at giving out quick Don'ts & Do's of how to get RTs on Twitter. Not only will it help with RTs but can also help the company/person on twitter gain more followers as well and create more hype through social media, build brand awareness and loaylty.

 

As technological advances are ever growing in today's society nationally as well as Internationally, this definitely can raise a higher consumer following as well as engagement with consumers and potential consumers in regards to positive and negative feedback, conversation starters, education and much more. It's a great way for universal consumer engagement and for them to also follow how a company is going, what's the latest updates, other specials on offer, links to other media means.

Dallan Milich's curator insight, October 1, 2013 10:24 PM

This article worked as more of an understanding for me as I have never tweeted yet alone used twitter before. The writer of the article talks about how engagement is measured through the amount of re-tweets you receive/gain. My understanding allows me to agree with what the writer is saying, because when you thinking about it, the more re-tweets you receive the more people are interacting with your account and not just looking at it. By re-tweeting they acknowledging that they understand your content and show some sort of agreement or share similar values. Most of the tips how ever do seem quite basic and I look at them as more of reinforcing my ideas or a checklist before I would summit something online. The article in my opinion needs a bit more information on the on the topic of engagement and why it could be a positive, otherwise the tips could be seen as quite pointless in terms of what your actually trying to achieve.

Scooped by Alysse Woodward
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Consumer Engagement: The Simple Secret That Can Transform Your Marketing Strategy

Consumer Engagement: The Simple Secret That Can Transform Your Marketing Strategy | Consumer Engagement | Scoop.it
One in four mobile applications are never used again after being downloaded and 26 of applications are not used more than once. That's why helpingyou...
Alysse Woodward's insight:

"The simple secret that can transform your marketing strategy."

 

This article refers to IMC, through customer engagement. This stated at the beginning of the article:

 

"companies are struggling to seperate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers." - This realates directly to this weeks focus, Customer Engagement.

 

This article debates the struggle companies face in which marketing their product to the extreme may not always be efficient enough to ensure customer loyalty. The argument is its not about the advertising or message but providing utility and true value for the customer.

 

- Immediate conversations with the customer

- Providing true value and utility for the customer

- To make the customers life easier

- Create better customer experience

 

 " If you sell something, you make a customer today; if you help someone you make a customer for life." - Jay Baer

 

Utilitarianism marketing = Youtility = Marketing thats wanted by customers = Creates long term value between a company and their customers. 

 

Customer Engagement refers the customer at the core of marketing. The relevance, and how a customer will engage if what is being marketed is relevant to that customer. Therefore this article focus on the customers needs rather than the companys wants (for marketing purposes). This is applied through the theory of ' YOUTILITY' - finging customers weakened point and finding solutions to make their lives easier, therfore creating value.

 

 

 

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Peggy Yao's comment, August 17, 2013 8:48 PM
“IT’S NOT ABOUT ADVERTISING, IT’S NOT ABOUT MESSAGING, AND IT’S NOT ABOUT IMMEDIATE CONVERSIONS. IT’S ABOUT PROVIDING A TRUE VALUE AND UTILITY.

The article has clearly illustrated what is the core value of consumer engagement. What are consumers looking for? “ Utility “ a great component that influence consumer behavior. Utility can be defined as usefulness, serviceability and how practical it can be. People now days are searching for life style problem solving programme to make ease of their life, therefore it is vital that marketer carefully identify what our consumer really looking for, and efficient marketing strategy such as utilitarianism marketing, which is focused on consumer life style reality and value adding. Alysee has identfied 4 elements that are the “utility ” our consumers are looking for, and four of them can result in an increasing consumer engagement.

Jay Baer has published Youtility: Why Smart Marketing Is About Help Not Hype. It is mainly talking about what is Youtility, how to build up a long-term relationship and trust with the customer, and what is the difference between selling and helping.
It is all about how to involve consumer instead of focus on what marketer want we pay more attention on what consumer need.