I quite like this video it summarizes quickly on what businesses usually fail to achieve - an example is reaching customers that ignore your messages or advertisement. The video then talks about how to avoid things like this. I think people should watch this, its only 3minutes yet the information is so vital !
A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. ... After the AdAge article created a lot of buzz this week (ironic, isn’t it?), Coke went out of its way today to emphasize that social media plays a “crucial role” in its online marketing, and has been driving in-store Coke sales. Wendy Clark, Coca-Cola’s Senior Vice President of Integrated Marketing Communications and Capabilities, wrote a response to the conversation on the company website: None of our plans are simply social, or TV, or mobile or experiential. On the contrary, it’s the combination of owned, earned, shared and paid media connections – with social playing a crucial role at the heart of our activations – that creates marketplace impact, consumer engagement, brand love and brand value. Reach, engagement, love and value are the markers of success we use for our campaigns. We measure these in a variety of ways, often with our media partners. In beta testing with Facebook, we’ve been able to track closed-loop sales from site exposure to in-store purchase with very promising initial results that are above norms for what we see with other media....
An interesting article that has some valid points relating to Intergrated Marketing Communications.
Coke is simply stating that Social Media alone does not mend a relationship between the whole online buzz and the company’s short term product sales. Although after a lot of media attention Coco Cola turned back emphasizing that Social Media instead is crucial as it drives up sales for the in-store sales.
The company’s Vice President of Integrated Marketing Communications, Wendy Clark, informed public that the company’s plans are not what had been said which was simply social, mobile or TV experiential however it is earned and paid media connections.
There are some strong points that I do agree with from this article, I do agree that Social Media Facebook and Twitter as examples do have an enormous impact on Marketing ultimately will be noticeable in change in sales.
i love this article it talks about ‘traditional marketing methods and how they are still viable, even if people only have a purely online business. the article talks about how they find success with non-internet-based marketing ideas which leads to mail marketing. There are 6 tips that are covered here.
Tip 1: Know Your AudienceTip 2: Follow-upTip 3: Get InspirationTip 4: Track SuccessTip 5: Create Stand-out HeadlinesTip 6: Delegate
this is a very interesting piece of mind that people should read. In many ways does this relate well to IMC as it covers and talks about why all these different forms of marketing should be integrated to fully target and gain consumers awareness . I quite ike how this slide show goes into detail by using bullet point formating. . this is probably one of the most interesting pieces of seen on Scoop It today...
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